Applying Competitive Advantage to Marketing Strategies

  • 7 Videos | 30m 21s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
In the digital marketplace, businesses are always looking for ways to set themselves apart and to find an edge over their competitors. By recognizing and applying the tenets of competitive advantage, companies emphasize and align to their customer needs and communicate their advantages clearly and persuasively. In this course you’ll learn about elements of competitive advantage, such as communicating company values through corporate social responsibility actions. You’ll also learn about external branding, focusing marketing efforts through a customer lens, and communicating an effective and appealing value proposition. Finally, you’ll examine AI and other innovative analytics tools that are used to enhance competitive advantage.

WHAT YOU WILL LEARN

  • discover the key concepts covered in this course
    recognize areas of potential competitive advantage that marketing strategies can leverage
    identify actions that demonstrate a company's values across the four corporate social responsibility categories
    identify attributes of external branding that make it appealing to customers
  • identify key elements of a customer-centric value proposition
    identify innovative tools for evaluating and leveraging competitive advantage
    reflect on what you've learned

IN THIS COURSE

  • Playable
    1. 
    Applying Competitive Advantage to Marketing Strategies
    58s
    UP NEXT
  • Playable
    2. 
    Marketing for Competitive Advantage
    4m 13s
  • Locked
    3. 
    Leveraging Corporate Social Responsibility
    4m 19s
  • Locked
    4. 
    External Branding: Marketing through a Customer Lens
    3m 26s
  • Locked
    5. 
    Communicating the Value Proposition
    3m 23s
  • Locked
    6. 
    Using Innovative Analytics Tools
    5m 12s
  • Locked
    7. 
    Let's Review
    1m 21s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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