Applying Competitive Advantage to Marketing Strategies

Everyone
  • 7 videos | 22m 51s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
Rating 4.5 of 121 users Rating 4.5 of 121 users (121)
In the digital marketplace, businesses are always looking for ways to set themselves apart and to find an edge over their competitors. By recognizing and applying the tenets of competitive advantage, companies emphasize and align to their customer needs and communicate their advantages clearly and persuasively. In this course you'll learn about elements of competitive advantage, such as communicating company values through corporate social responsibility actions. You'll also learn about external branding, focusing marketing efforts through a customer lens, and communicating an effective and appealing value proposition. Finally, you'll examine AI and other innovative analytics tools that are used to enhance competitive advantage.

WHAT YOU WILL LEARN

  • Discover the key concepts covered in this course
    Recognize areas of potential competitive advantage that marketing strategies can leverage
    Identify actions that demonstrate a company's values across the four corporate social responsibility categories
    Identify attributes of external branding that make it appealing to customers
  • Identify key elements of a customer-centric value proposition
    Identify innovative tools for evaluating and leveraging competitive advantage
    Reflect on what you've learned

IN THIS COURSE

  • 58s
    Businesses are always seeking ways to stand out. By applying a competitive advantage, companies align themselves with their customers’ needs and strive to communicate persuasively about what sets them apart. In this video, you'll discover the key concepts that will be covered in this course, including competitive advantage, external branding, focusing marketing efforts, and communicating a value proposition. FREE ACCESS
  • 4m 13s
    Why do customers buy from you and not somebody else? What makes your company, product, or service so special? It’s simple: your organization has some advantage over your competitors. In this video, you will explore areas of potential competitive advantage that marketing strategies can leverage. FREE ACCESS
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    3.  Leveraging Corporate Social Responsibility
    4m 19s
    While profitability is a key consideration, it isn’t the only one. Increasingly, companies are recognizing that responsibility extends beyond just adding up profits. With more focus on the customer, businesses are more aware of their stewardship role in the community and marketplace. In this video, you'll explore actions that demonstrate a company's values across four corporate social responsibility categories. FREE ACCESS
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    4.  External Branding: Marketing through a Customer Lens
    3m 26s
    Customer engagement is a dialog between customers and companies, and that dialog drives external branding. An external brand communicates your organization's promise to customers. In this video, you will learn the attributes of external branding that make it appealing to customers. FREE ACCESS
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    5.  Communicating the Value Proposition
    3m 23s
    If you want somebody to buy what you’re selling, you must be able to explain its value. What do you offer that your competitors can’t or don’t? What’s in it for the customer? A value proposition is a promise of the expected future value of a product or service to your customers. In this video, you will explore the key elements of a customer-centric value proposition. FREE ACCESS
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    6.  Using Innovative Analytics Tools
    5m 12s
    New methods of obtaining and analyzing information are changing the ways that businesses approach marketing. Mountains of data and information are now readily available to you, and you need to make the most of this potential competitive advantage. In this video, you'll learn about innovative tools for evaluating and leveraging a competitive advantage. FREE ACCESS
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    7.  Let's Review
    1m 21s
    In this video, you'll review the key concepts covered in the course Applying Competitive Advantage to Marketing Strategies. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

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