Helping Customers Find You

Intermediate
  • 6 Videos | 22m 58s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
Likes 216 Likes 216
In addition to social media marketing, many companies are now using search engine marketing (SEM) to reach out to their target markets. SEM is one of the most powerful digital marketing tools available, eclipsing traditional advertising. In this course, you'll learn about the importance of SEM, and how it can help bump your site to the top of a search engine results page. You’ll explore search engine optimization (SEO), as well as organic tactics for improving your website’s ranking. You’ll learn about offsite strategies to help you leverage external organizations. And you’ll also discover paid for search tactics to help you target interested customers in your market.

WHAT YOU WILL LEARN

  • recognize the urgency and relevance of search marketing for your business
    analyze elements of a web page for their impact on search engine optimization
    identify the SEO impact of the formatting, headline and key word elements of a web page
  • recognize offsite SEO methods that enhance your SEO ranking
    recognize how to capitalize on search engine advertising strategies

IN THIS COURSE

  • Playable
    1. 
    Helping Customers Find You
    40s
    UP NEXT
  • Playable
    2. 
    Getting Noticed through Search Engine Marketing
    2m 53s
  • Locked
    3. 
    Onsite SEO: Tags, Names, Images, and Links
    3m 10s
  • Locked
    4. 
    Onsite SEO: Formatting, Headlines, and Keywords
    3m 7s
  • Locked
    5. 
    Offsite SEO Strategies
    2m 58s
  • Locked
    6. 
    Search Engine Advertising Strategies
    2m 40s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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