Innovating with the Customer in Mind

Everyone
  • 6 videos | 23m 21s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
Rating 4.9 of 37 users Rating 4.9 of 37 users (37)
In today's rapidly changing market, it is not enough to simply offer a good product or service. To stay ahead of the competition, you need to understand your customer's needs and preferences, and constantly innovate to meet those needs. In this course, you will learn the importance of customer-centric innovation and explore strategies to assess and develop a deep understanding of your customers' needs. Additionally, you will acquire design thinking skills to effectively implement the best solutions to maximize customer satisfaction and drive business growth. You will also learn approaches that can be used to build and maintain long-term customer relationships, as well as strategies for establishing a customer-focused organization.

WHAT YOU WILL LEARN

  • Discover the key concepts covered in this course
    Recognize strategies that will help assess customer needs
    Identify design thinking skills that solve real-world problems effectively
  • Identify approaches that will help build and maintain ongoing customer relationships
    Identify effective strategies to create a customer-focused organization
    Reflect on what you've learned

IN THIS COURSE

  • 1m 20s
    This course aims to shift your focus from product-centric to customer-centric methods, where customer insights drive the innovation of new products and services. In this course, you'll learn about various strategies to assess customer needs, gain design thinking skills to implement effective solutions, and learn to build and maintain ongoing customer relationships. You'll also learn to create a customer-focused organization that leads successful innovation initiatives. FREE ACCESS
  • 5m 49s
    In today's fast-paced business world, customer needs are the driving force behind sales. To stay ahead in the market, it's crucial to periodically assess those needs. After completing this video, you will be able to recognize strategies that will help assess customer needs. FREE ACCESS
  • Locked
    3.  Using Design Thinking for Customer-driven Innovation
    5m 59s
    Design thinking is a problem-solving approach that emphasizes understanding user needs. After completing this video, you will be able to identify design thinking skills that help solve real-world problems effectively. FREE ACCESS
  • Locked
    4.  Innovating for Ongoing Customer Relationships
    3m 54s
    Your customers are the driving force behind your business; without them, it would not exist. After completing this video, you will be able to identify approaches that will help build and maintain ongoing customer relationships. FREE ACCESS
  • Locked
    5.  Fostering a Customer-focused Organizational Culture
    4m 58s
    Customer-centric businesses aim to create positive experiences and long-term relationships. However, this requires a significant shift in organizational culture and structure. After completing this video, you will be able to identify effective strategies to create a customer-focused organization. FREE ACCESS
  • Locked
    6.  Let's Review
    1m 22s
    In this video, you'll review and reflect on what you've learned in the course Innovating with the Customer in Mind. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

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