Product Management: Competitive and Market Analytics for Product Managers
6 Videos | 37m 5s - Includes Assessment
- Earns a Badge
- CPE
- PMI PDU
Succeeding in product management requires not only knowing how to design a viable product, but how to position it in the marketplace so that it sells better than your competitors’ products. Competitive and market analytics lets product managers benchmark their efforts against those of their rivals to see whose market strategies are winning the battle for customers hearts and minds. In this course, you will learn how to leverage competitive and market analytics to become an industry leader, how to use competitive analytics to gain insight on your competition, how to use market analytics to better understand changes in the marketplace, how to use price-benefit positional maps to position your product in the marketplace, and how to create and sustain an analytics advantage.
WHAT YOU WILL LEARN
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discover the subject areas that will be covered in this course
identify the questions that competitive and market analytics answer
identify the factors a product manager investigates in conducting a market analysis -
identify the different insights competitive analytics provides on competitors
identify the roles of competitors in the marketplace
identify the uses of a price-benefit positional map
IN THIS COURSE
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1.Product Management: Competitive and Market Analytics for Product Managers56sUP NEXT
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2.Introduction to Competitive and Market Analytics2m 48s
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3.Getting the Measure of the Market with Market Analytics5m 55s
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4.Keep an Eye on the Competition with Competitive Analytics9m 47s
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5.Comparing Competitors’ Marketplace Positions4m 38s
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6.Using Price-Benefit Positional Maps to Chart Your Marketplace Position13m 1s
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform
Digital badges are yours to keep, forever.
