Product Management: Competitive and Market Analytics for Product Managers

Everyone
  • 6 videos | 37m 5s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
Rating 4.5 of 205 users Rating 4.5 of 205 users (205)
Succeeding in product management requires not only knowing how to design a viable product, but how to position it in the marketplace so that it sells better than your competitors' products. Competitive and market analytics lets product managers benchmark their efforts against those of their rivals to see whose market strategies are winning the battle for customers hearts and minds. In this course, you will learn how to leverage competitive and market analytics to become an industry leader, how to use competitive analytics to gain insight on your competition, how to use market analytics to better understand changes in the marketplace, how to use price-benefit positional maps to position your product in the marketplace, and how to create and sustain an analytics advantage.

WHAT YOU WILL LEARN

  • Discover the subject areas that will be covered in this course
    Identify the questions that competitive and market analytics answer
    Identify the factors a product manager investigates in conducting a market analysis
  • Identify the different insights competitive analytics provides on competitors
    Identify the roles of competitors in the marketplace
    Identify the uses of a price-benefit positional map

IN THIS COURSE

  • 56s
    After completing this video, you will be able to discover the subject areas that will be covered in this course. FREE ACCESS
  • 2m 48s
    After completing this video, you will be able to identify the questions that competitive and market analytics answer FREE ACCESS
  • Locked
    3.  Getting the Measure of the Market with Market Analytics
    5m 55s
    After completing this video, you will be able to identify the factors a product manager investigates in conducting a market analysis FREE ACCESS
  • Locked
    4.  Keep an Eye on the Competition with Competitive Analytics
    9m 47s
    After completing this video, you will be able to identify the different insights competitive analytics provides on competitors FREE ACCESS
  • Locked
    5.  Comparing Competitors’ Marketplace Positions
    4m 38s
    After completing this video, you will be able to identify the roles of competitors in the marketplace FREE ACCESS
  • Locked
    6.  Using Price-Benefit Positional Maps to Chart Your Marketplace Position
    13m 1s
    After completing this video, you will be able to identify the uses of a price-benefit positional map FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

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