Product Management: Competitive and Market Analytics for Product Managers

  • 6 Videos | 37m 5s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
Likes 98 Likes 98
Succeeding in product management requires not only knowing how to design a viable product, but how to position it in the marketplace so that it sells better than your competitors’ products. Competitive and market analytics lets product managers benchmark their efforts against those of their rivals to see whose market strategies are winning the battle for customers hearts and minds. In this course, you will learn how to leverage competitive and market analytics to become an industry leader, how to use competitive analytics to gain insight on your competition, how to use market analytics to better understand changes in the marketplace, how to use price-benefit positional maps to position your product in the marketplace, and how to create and sustain an analytics advantage.

WHAT YOU WILL LEARN

  • discover the subject areas that will be covered in this course
    identify the questions that competitive and market analytics answer
    identify the factors a product manager investigates in conducting a market analysis
  • identify the different insights competitive analytics provides on competitors
    identify the roles of competitors in the marketplace
    identify the uses of a price-benefit positional map

IN THIS COURSE

  • Playable
    1. 
    Product Management: Competitive and Market Analytics for Product Managers
    56s
    UP NEXT
  • Playable
    2. 
    Introduction to Competitive and Market Analytics
    2m 48s
  • Locked
    3. 
    Getting the Measure of the Market with Market Analytics
    5m 55s
    FREE ACCESS
  • Locked
    4. 
    Keep an Eye on the Competition with Competitive Analytics
    9m 47s
    FREE ACCESS
  • Locked
    5. 
    Comparing Competitors’ Marketplace Positions
    4m 38s
    FREE ACCESS
  • Locked
    6. 
    Using Price-Benefit Positional Maps to Chart Your Marketplace Position
    13m 1s
    FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

YOU MIGHT ALSO LIKE

CHANNEL Data Science for Managers Bootcamp
Likes 124 Likes 124  
COURSE Applying Competitive Advantage to Marketing Strategies
COURSE Creating Brands through People and Planning
Likes 5 Likes 5  

PEOPLE WHO VIEWED THIS ALSO VIEWED THESE

BOOK The Product Manager's Desk Reference, Second Edition
COURSE Competitive Marketing Strategies: Analyzing Your Organization
Likes 181 Likes 181  
COURSE Product Management: Metrics for Product Managers
Likes 243 Likes 243