Product Management: Market Research Basics

  • 6 Videos | 50m 36s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
Likes 90 Likes 90
Whether you’re entering a new market, looking for new customers, launching a new product, or trying to identify new opportunities to generate business with existing customers. conducting market research can give you valuable insights. In this course, you will learn the uses for market research, the different things you can learn from primary and secondary research, the different methods of market research, the stages of a market research project, and the different types of market research projects.

WHAT YOU WILL LEARN

  • discover the subject areas that will be covered in this course
    identify the uses for market research
    match the products of primary and secondary research to the appropriate type of research
  • identify the different methods of conducting market research
    identify the stages of a typical marketing research project
    identify the key objectives associated with types of marketing research projects

IN THIS COURSE

  • Playable
    1. 
    Product Management: Market Research Basics
    41s
    UP NEXT
  • Playable
    2. 
    Find a Place for Your Product with Market Research
    9m
  • Locked
    3. 
    How to Conduct Primary and Secondary Research
    7m 34s
  • Locked
    4. 
    Mastering the Different Methods of Market Research
    13m 2s
  • Locked
    5. 
    The Stages of a Marketing Research Project
    5m 58s
  • Locked
    6. 
    Choosing the Right Marketing Research Project
    6m 52s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

YOU MIGHT ALSO LIKE

Likes 142 Likes 142  
Likes 29 Likes 29  

PEOPLE WHO VIEWED THIS ALSO VIEWED THESE

Likes 393 Likes 393  
Likes 554 Likes 554  
Likes 339 Likes 339