Product Management: Market Research Basics

Everyone
  • 6 videos | 42m 22s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
Rating 4.5 of 182 users Rating 4.5 of 182 users (182)
Whether you're entering a new market, looking for new customers, launching a new product, or trying to identify new opportunities to generate business with existing customers. conducting market research can give you valuable insights. In this course, you will learn the uses for market research, the different things you can learn from primary and secondary research, the different methods of market research, the stages of a market research project, and the different types of market research projects.

WHAT YOU WILL LEARN

  • Discover the subject areas that will be covered in this course
    Identify the uses for market research
    Match the products of primary and secondary research to the appropriate type of research
  • Identify the different methods of conducting market research
    Identify the stages of a typical marketing research project
    Identify key objectives associated with particular types of marketing research projects

IN THIS COURSE

  • 41s
    After completing this video, you will be able to discover the subject areas that will be covered in this course. FREE ACCESS
  • 9m
    After completing this video, you will be able to identify the uses for market research FREE ACCESS
  • Locked
    3.  How to Conduct Primary and Secondary Research
    7m 34s
    After completing this video, you will be able to match the products of primary and secondary research to the appropriate type of research FREE ACCESS
  • Locked
    4.  Mastering the Different Methods of Market Research
    13m 2s
    After completing this video, you will be able to identify the different methods of conducting market research FREE ACCESS
  • Locked
    5.  The Stages of a Marketing Research Project
    5m 58s
    After completing this video, you will be able to identify the stages of a typical marketing research project FREE ACCESS
  • Locked
    6.  Choosing the Right Marketing Research Project
    6m 8s
    After completing this video, you will be able to identify the key objectives associated with types of marketing research projects FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

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