Reaching Customers Digitally

Intermediate, everyone
  • 7 videos | 17m 50s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
Every company knows that to attract new customers and retain existing ones, they must be able to harness the opportunities that the internet provides. To reach this target market online, you'll need an effective digital marketing strategy. In this course, you'll learn about marketing communication strategies that will help you connect with your customers. You'll explore the digital marketing funnel, which can lead your customers from considering your product or service to actually buying it. In addition, you'll learn about digital marketing planning and the role of social media in marketing.


  • Recognize types of marketing communication in action
    Recall the importance of the zero moment of truth in digital marketing
    Recognize the types of marketing channels and activities associated with each stage in the digital marketing funnel
  • Recall the steps in a digital marketing planning effort
    Recall the benefits and concerns related to social media marketing
    Recognize the value of various types of social media in a digital marketing strategy


  • 35s
    In this course, you'll discover the best way to plan your digital marketing, and how to use social media effectively to enrich your digital marketing strategy. You'll also discover the best practices for creating a customer journey map, and how to create content that resonates with your customers. FREE ACCESS
  • 3m 6s
    Discover how to recognize types of marketing communication in action. FREE ACCESS
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    3.  The Zero Moment of Truth
    2m 46s
    In this video, you will learn how to recall the importance of the zero moment of truth in digital marketing. FREE ACCESS
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    4.  Leading Consumers to Purchases
    There are four elements to this funnel. First you want to generate awareness to getting your product in front of your potential consumer’s eyes. In this video, you'll learn about the digital marketing funnel and how to use it effectively to lead your customer from the very first time she hears of your product to the moment she takes the plunge and clicks to buy. FREE ACCESS
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    5.  Developing a Digital Marketing Plan
    2m 50s
    If you want your digital marketing to be successful you need a clear plan. And you can create one by following six simple steps. In this video, you'll learn the steps for developing a digital marketing plan. FREE ACCESS
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    6.  Pros and Cons of Social Media Marketing
    2m 44s
    During this video, you will learn how to recall the benefits and concerns related to social media marketing. FREE ACCESS
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    7.  Marketing through Social Media
    2m 48s
    In this video, you will learn how to identify the value of different types of social media for your digital marketing strategy. FREE ACCESS


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Digital badges are yours to keep, forever.