Reaching Customers Digitally

Intermediate
  • 7 Videos | 17m 50s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
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Every company knows that to attract new customers and retain existing ones, they must be able to harness the opportunities that the internet provides. To reach this target market online, you’ll need an effective digital marketing strategy. In this course, you'll learn about marketing communication strategies that will help you connect with your customers. You’ll explore the digital marketing funnel, which can lead your customers from considering your product or service to actually buying it. In addition, you’ll learn about digital marketing planning and the role of social media in marketing.

WHAT YOU WILL LEARN

  • recognize types of marketing communication in action
    recall the importance of the zero moment of truth in digital marketing
    recognize the types of marketing channels and activities associated with each stage in the digital marketing funnel
  • recall the steps in a digital marketing planning effort
    recall the benefits and concerns related to social media marketing
    recognize the value of various types of social media in a digital marketing strategy

IN THIS COURSE

  • Playable
    1. 
    Reaching Customers Digitally
    35s
    UP NEXT
  • Playable
    2. 
    Rise of the Prosumer
    3m 6s
  • Locked
    3. 
    The Zero Moment of Truth
    2m 46s
  • Locked
    4. 
    Leading Consumers to Purchases
    3m
  • Locked
    5. 
    Developing a Digital Marketing Plan
    2m 50s
  • Locked
    6. 
    Pros and Cons of Social Media Marketing
    2m 44s
  • Locked
    7. 
    Marketing through Social Media
    2m 48s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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