Senior Professional in Human Resources: Strategic Management

  • 9 videos | 41m 50s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
Senior HR leaders contribute to the organization analysis as well as develop HR strategies. In this course, you'll learn about the methods and tools to determine strength, weaknesses, operational effectiveness, and opportunities. This course can be used in preparation for the HR Certification Institute(r) (HRCI(r)) SPHR(r) certification exam.


  • discover the key concepts covered in this course
    define the element to establish the business strategy
    define the strategic planning process
    identify the steps in the strategic framework
    identify the different strategic analysis methods
  • specify the use of organizational statements
    list the tools used to measure the business environment
    identify the tools used to manage financial performance
    summarize the key concepts covered in this course


  • 1m 6s
    After completing this video, you will be able to discover the key concepts covered in this course. FREE ACCESS
  • 5m 57s
    Strategic Management is the process of building capabilities that allow a business to create value for customers while operating in competitive markets. During this video, you will explore different types of strategies such as strategic planning, growth strategy and market penetration, and how they can help a business before, during and after expansion.  FREE ACCESS
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    3.  Strategic Planning
    4m 6s
    Strategic planning is a vital tool for a business as it provides measurable objectives that help with the daily decision making. After completing this video, you will be able to define the strategic planning process and chain of activities that create value such product creation, sales, marketing and support from human resources.  FREE ACCESS
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    4.  Strategic Framework
    5m 30s
    Strategic management is an ongoing process that businesses apply to analyze internal processes and resources to deliver products.There are four main phases: formulation, development, implementation and evaluation. After watching this video, you will be able to identify the steps and purpose of each phase.  FREE ACCESS
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    5.  Strategic Analysis Methods
    10m 12s
    Strategic analysis measures business performance using various methods. These include SWOT analysis which identifies the strengths, weaknesses, opportunities and threats involved in a project or business activity. Other methods include environmental scanning which examines external factors, and the growth-share matrix, which analyzes business units and product lines. You will explore these and other methods during this video. FREE ACCESS
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    6.  Organizational Statements
    4m 2s
    Organizational statements provide direction on what a business wants to achieve. This video shows you the elements of a strategy pyramid and how it is divided into what is aspirational, achieveable and tangible, from the values to the mission, strategic goals and tactics. FREE ACCESS
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    7.  Strategic Results
    3m 54s
    Strategic results are delivered in the final phase of strategic management. This video explores the tools that are used to collect data and track performance management. These include key performance indicators (KPIs) which help employees track progress, the balance scorecard which measures the effectiveness of the business, and finally benchmarking which compares the business's performance metrics to those of a competitor or industry leader.   FREE ACCESS
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    8.  Financial Management
    5m 49s
    Today's competitive market requires HR professionals to be financially intelligent. After completing this video, you will be able to identify the tools that are used to manage financial performance. These include accounting, expenses, budget (strategic and operational), revenue, liabilities and cash flow.  FREE ACCESS
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    9.  Course Summary
    1m 15s
    After completing this video, you will be able to summarize the key concepts covered in this course. FREE ACCESS


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