Serving Digital Customers with Omnichannel

  • 6 Videos | 29m 2s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
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Offering an omnichannel customer experience (CX) is a must in today’s digital world, but implementing it comes at a cost. In this course, you will learn about how omnichannel affects the CX, and in turn, how the CX drives omnichannel innovation. You will also learn about using data analysis and customer journey mapping to uncover customer expectations, and how these can be used to estimate Customer Lifetime Value (CLV) and to help tailor an agile approach to successful omnichannel design and investment. Finally, you’ll learn about the challenges to an omnichannel approach, such as data privacy and protection, and how to mitigate them.

WHAT YOU WILL LEARN

  • discover the subject areas that will be covered in this course
    identify the characteristics of the omnichannel approach to sales that help address the expectations of digital customers 
    identify recommended actions for designing and delivering an optimal digital customer experience through omnichannel 
  • recognize and mitigate the challenges of omnichannel processes and implementation
    recognize actions that improve the experience after the customer’s click to purchase 
    identify the actions necessary for successful omnichannel implementation 

IN THIS COURSE

  • Playable
    1. 
    Serving Digital Customers with Omnichannel
    57s
    UP NEXT
  • Playable
    2. 
    Reaching Customers across Multiple Modes
    4m 20s
  • Locked
    3. 
    The Digital Customer Experience with Omnichannel
    3m 59s
  • Locked
    4. 
    Overcoming Omnichannel Challenges
    4m 41s
  • Locked
    5. 
    Improving the Customer Experience after They Buy
    3m 31s
  • Locked
    6. 
    Making Omnichannel Work
    4m 5s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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