Serving Digital Customers with Omnichannel
6 Videos | 29m 2s - Includes Assessment
- Earns a Badge
- CPE
- PMI PDU
Offering an omnichannel customer experience (CX) is a must in today’s digital world, but implementing it comes at a cost. In this course, you will learn about how omnichannel affects the CX, and in turn, how the CX drives omnichannel innovation. You will also learn about using data analysis and customer journey mapping to uncover customer expectations, and how these can be used to estimate Customer Lifetime Value (CLV) and to help tailor an agile approach to successful omnichannel design and investment. Finally, you’ll learn about the challenges to an omnichannel approach, such as data privacy and protection, and how to mitigate them.
WHAT YOU WILL LEARN
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discover the subject areas that will be covered in this course
identify the characteristics of the omnichannel approach to sales that help address the expectations of digital customers
identify recommended actions for designing and delivering an optimal digital customer experience through omnichannel -
recognize and mitigate the challenges of omnichannel processes and implementation
recognize actions that improve the experience after the customer’s click to purchase
identify the actions necessary for successful omnichannel implementation
IN THIS COURSE
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1.Serving Digital Customers with Omnichannel57sUP NEXT
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2.Reaching Customers across Multiple Modes4m 20s
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3.The Digital Customer Experience with Omnichannel3m 59s
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4.Overcoming Omnichannel Challenges4m 41s
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5.Improving the Customer Experience after They Buy3m 31s
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6.Making Omnichannel Work4m 5s
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform
Digital badges are yours to keep, forever.
