Social Media and Social Selling
- 10 Videos | 41m 5s
- Includes Assessment
- Earns a Badge
- CPE
More than ever, people are using social media. They aren't just interacting with friends, but with businesses as well. Today, customers expect businesses to reach them on social media. As a result, social media not only gives businesses invaluable customer data, it provides an effective way to promote products and services to grow the business as well. In this course, you'll learn the key features and benefits of social media for businesses, and become familiar with its key concepts and terminology, essential to understanding the role it can play in engaging with customers, providing support, advertising, and generating business. You'll also learn about the most popular social media tools, and how personal branding and an active community can be a real differentiator for your organization, and how it can support your overall business objectives. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft
WHAT YOU WILL LEARN
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discover the key concepts covered in this courseidentify the advantages and key features of social media for engaging with an audiencerecognize key features of social media platforms used by businesses to engage customersrecognize the benefits to a business of engaging customers on social mediaidentify the benefits to a business of building an active social media community
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recognize the advantages of using paid social media advertising for businessesrecognize the benefits to a business of including social media in its overall digital strategyidentify how businesses use common social media to support their digital strategyrecognize the differing characteristics of social selling and traditional selling approachesidentify the benefits to a business of building a personal brand on social media
IN THIS COURSE
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1.Social Media and Social Selling1m 9sUP NEXT
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2.Key Concepts of Social Media5m 10s
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3.Social Media Platforms7m 35s
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4.The Benefits of Social Media4m 40s
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5.The Benefits of an Active Community4m 8s
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6.Social Media Advertising4m 23s
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7.Social Media and Digital Strategy1m 49s
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8.Social Media Tools4m 54s
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9.Social Selling2m 48s
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10.Personal Branding4m 31s
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform
Digital badges are yours to keep, forever.