Social Media and Social Selling

Everyone
  • 10 videos | 41m 5s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
More than ever, people are using social media. They aren't just interacting with friends, but with businesses as well. Today, customers expect businesses to reach them on social media. As a result, social media not only gives businesses invaluable customer data, it provides an effective way to promote products and services to grow the business as well. In this course, you'll learn the key features and benefits of social media for businesses, and become familiar with its key concepts and terminology, essential to understanding the role it can play in engaging with customers, providing support, advertising, and generating business. You'll also learn about the most popular social media tools, and how personal branding and an active community can be a real differentiator for your organization, and how it can support your overall business objectives. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

WHAT YOU WILL LEARN

  • Discover the key concepts covered in this course
    Identify the advantages and key features of social media for engaging with an audience
    Recognize key features of social media platforms used by businesses to engage customers
    Recognize the benefits to a business of engaging customers on social media
    Identify the benefits to a business of building an active social media community
  • Recognize the advantages of using paid social media advertising for businesses
    Recognize the benefits to a business of including social media in its overall digital strategy
    Identify how businesses use common social media to support their digital strategy
    Recognize the differing characteristics of social selling and traditional selling approaches
    Identify the benefits to a business of building a personal brand on social media

IN THIS COURSE

  • 1m 9s
    After completing this topic, you will be able to discover the key concepts covered in this course. FREE ACCESS
  • 5m 10s
    After completing this topic, you will be able to identify the advantages and key features of social media for engaging with an audience. FREE ACCESS
  • Locked
    3.  Social Media Platforms
    7m 35s
    After completing this topic, you will be able to recognize key features of social media platforms used by businesses to engage customers. FREE ACCESS
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    4.  The Benefits of Social Media
    4m 40s
    After completing this topic, you will be able to recognize the benefits to a business of engaging customers on social media. FREE ACCESS
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    5.  The Benefits of an Active Community
    4m 8s
    After completing this topic, you will be able to identify the benefits to a business of building an active social media community. FREE ACCESS
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    6.  Social Media Advertising
    4m 23s
    After completing this topic, you will be able to recognize the advantages of using paid social media advertising for businesses. FREE ACCESS
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    7.  Social Media and Digital Strategy
    1m 49s
    After completing this topic, you will be able to recognize the benefits to a business of including social media in its overall digital strategy. FREE ACCESS
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    8.  Social Media Tools
    4m 54s
    After completing this topic, you will be able to identify how businesses use common social media to support their digital strategy. FREE ACCESS
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    9.  Social Selling
    2m 48s
    After completing this topic, you will be able to recognize the differing characteristics of social selling and traditional selling approaches. FREE ACCESS
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    10.  Personal Branding
    4m 31s
    After completing this topic, you will be able to identify the benefits to a business of building a personal brand on social media. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

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