Strategic Product and Service Management

  • 7 Videos | 18m 40s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
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To succeed in competitive markets, all organizations need to strategically plan and manage their products and services. Much of the responsibility for doing this lies with operations management. An organization's operations section deals with managing products and services and delivering quality using efficient processes. In this course, you'll learn about the product and service life cycle, the process for developing new products, and strategies to manage the sale of existing and mature products. You'll also learn about a process and best practices to improve efficiency for new product or service development. Finally, you'll learn about strategies, such as Lean processes, for managing existing and mature products and services.

WHAT YOU WILL LEARN

  • match stages of the product life cycle to actions that should be taken at each stage
    sequence the stages of the new product development process
    match current best practices in new product development with their descriptions
  • recognize strategies for maintaining sales of existing products and services
    recognize strategies for revitalizing sales of existing products or services
    recognize strategies for rationalizing mature products or services

IN THIS COURSE

  • Playable
    1. 
    Strategic Product and Service Management
    40s
    UP NEXT
  • Playable
    2. 
    The Stages of the Product Life Cycle
    3m 11s
  • Locked
    3. 
    A Process for New Product or Service Development
    2m 29s
  • Locked
    4. 
    Best Practices for New Product Development
    3m 6s
  • Locked
    5. 
    Strategies for Maintaining Sales
    3m 7s
  • Locked
    6. 
    Strategies for Revitalizing Sales
    3m 16s
  • Locked
    7. 
    Strategies for Product and Service Rationalization
    2m 51s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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