The Basics of Marketing

  • 8 Videos | 31m 36s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
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Successful marketing is about optimizing the value you offer customers, as well as the value you get from them in return. Understanding its function will help you better understand the relationship that companies need to build with their customers. Knowing how to effectively advertise and use each distribution channel will help you stand out from the competition. In this course, you'll learn about the key functions of modern marketing and its link to overall corporate strategy. You'll also consider the role of advertising and distribution in digital marketing. Finally, you'll learn about the foundations for creating a marketing strategy and making the most of each advertisement in your distribution model.

WHAT YOU WILL LEARN

  • describe different styles of marketing and organizational decision making
    identify the key objectives of the marketing function in organizations
    identify the key characteristics of online marketing
    recognize descriptions of market segmentation and targeting
  • match positioning strategies to their descriptions
    identify elements of the marketing mix
    identify elements of the modern marketing mix

IN THIS COURSE

  • Playable
    1. 
    The Basics of Marketing
    42s
    UP NEXT
  • Playable
    2. 
    The Marketing Function in Organizations
    3m 14s
  • Locked
    3. 
    Objectives of Marketing
    3m 14s
  • Locked
    4. 
    Social Media and Online Marketing
    3m 30s
  • Locked
    5. 
    Target Marketing: Segmentation and Targeting
    3m 4s
  • Locked
    6. 
    Target Marketing: Positioning
    2m 57s
  • Locked
    7. 
    The Traditional Marketing Mix
    3m 30s
  • Locked
    8. 
    The Modern Marketing Mix
    3m 56s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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