Building Trust: Ethics and the Marketing Mix
- 7 Videos | 32m 47s
- Includes Assessment
- Earns a Badge
- CPE
Marketing isn’t just about making your product look good; it’s also about building customer trust. When you plan for the four Ps of marketing, it’s helpful to consider the ethical ramifications of each. In this course, you will learn about ethical choices in the marketing mix. From products and placement to pricing and promotion, you will learn about ethical marketing for each element.
WHAT YOU WILL LEARN
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discover the key concepts covered in this course
identify areas where marketing decisions about products and services have an ethical impact
identify the ethical ramifications of different distribution strategies and systems
recognize key elements for keeping pricing ethical -
identify ethical promotional practices
recognize core reasons for adopting cause marketing
reflect on what you've learned
IN THIS COURSE
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1.Building Trust: Ethics and the Marketing Mix54sUP NEXT
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2.Marketing Ethics: Put Products First4m 56s
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3.Ethical Considerations of Distribution Methods4m 21s
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4.Ethical Pricing for All2m 44s
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5.Ethical Promotion: Marketing Your Message6m 55s
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6.Marketing Your Corporate Social Responsibility4m 16s
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7.Let's Review1m 11s
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform
Digital badges are yours to keep, forever.
