Building Trust: Ethics and the Marketing Mix

  • 7 Videos | 32m 47s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
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Marketing isn’t just about making your product look good; it’s also about building customer trust. When you plan for the four Ps of marketing, it’s helpful to consider the ethical ramifications of each. In this course, you will learn about ethical choices in the marketing mix. From products and placement to pricing and promotion, you will learn about ethical marketing for each element.

WHAT YOU WILL LEARN

  • discover the key concepts covered in this course
    identify areas where marketing decisions about products and services have an ethical impact
    identify the ethical ramifications of different distribution strategies and systems
    recognize key elements for keeping pricing ethical
  • identify ethical promotional practices
    recognize core reasons for adopting cause marketing
    reflect on what you've learned

IN THIS COURSE

  • Playable
    1. 
    Building Trust: Ethics and the Marketing Mix
    54s
    UP NEXT
  • Playable
    2. 
    Marketing Ethics: Put Products First
    4m 56s
  • Locked
    3. 
    Ethical Considerations of Distribution Methods
    4m 21s
  • Locked
    4. 
    Ethical Pricing for All
    2m 44s
  • Locked
    5. 
    Ethical Promotion: Marketing Your Message
    6m 55s
  • Locked
    6. 
    Marketing Your Corporate Social Responsibility
    4m 16s
  • Locked
    7. 
    Let's Review
    1m 11s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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