Building Trust: Ethics and the Marketing Mix

Everyone
  • 7 videos | 25m 17s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
Rating 4.6 of 115 users Rating 4.6 of 115 users (115)
Marketing isn't just about making your product look good; it's also about building customer trust. When you plan for the four Ps of marketing, it's helpful to consider the ethical ramifications of each. In this course, you will learn about ethical choices in the marketing mix. From products and placement to pricing and promotion, you will learn about ethical marketing for each element.

WHAT YOU WILL LEARN

  • Discover the key concepts covered in this course
    Identify areas where marketing decisions about products and services have an ethical impact
    Identify the ethical ramifications of different distribution strategies and systems
    Recognize key elements for keeping pricing ethical
  • Identify ethical promotional practices
    Recognize core reasons for adopting cause marketing
    Reflect on what you've learned

IN THIS COURSE

  • 54s
    Marketing is more than just making your product look good; it’s also about building customer trust. To build strong and lasting relationships with customers, successful marketers take steps toward making ethical decisions about products and how they present them to consumers. In this video, you will be able to discover the key concepts that will be covered in this course. FREE ACCESS
  • 4m 56s
    Marketers don’t make things, but by shaping customer perceptions, they have an important, ethical role to play in several areas related to their company’s products. In this video, you'll learn to identify areas where marketing decisions about products and services have an ethical impact. FREE ACCESS
  • Locked
    3.  Ethical Considerations of Distribution Methods
    4m 21s
    Although marketers don’t make the final decisions about distribution, they do have a role to play in understanding the ethical ramifications of their companies' distribution strategies and systems. In this video, you will learn about the ethical ramifications of different distribution strategies and systems. FREE ACCESS
  • Locked
    4.  Ethical Pricing for All
    2m 44s
    While many different departments provide input into pricing decisions, marketers must weigh in on key elements like profit margins and base costs to protect against discriminatory pricing and other unethical pricing practices. In this video, you'll learn about key elements for keeping pricing ethical. FREE ACCESS
  • Locked
    5.  Ethical Promotion: Marketing Your Message
    6m 55s
    Promotion is what most people think of when they think of marketing – advertising, messaging, and branding. Here is where marketers have the most direct impact by putting in place ethical promotional practices. In this video, you will learn to identify ethical promotional practices. FREE ACCESS
  • Locked
    6.  Marketing Your Corporate Social Responsibility
    4m 16s
    Corporate social responsibility is method of self-regulated accountability. It's essentially a framework for ethicality, and it can be a very effective way for companies to build customer trust and loyalty. This has led many companies to embrace what’s known as "cause marketing." In this video, you'll explore the core reasons for adopting cause marketing. FREE ACCESS
  • Locked
    7.  Let's Review
    1m 11s
    This video summarizes the key concepts covered in the course Building Trust: Ethics and the Marketing Mix FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

PEOPLE WHO VIEWED THIS ALSO VIEWED THESE

Rating 4.3 of 802 users Rating 4.3 of 802 users (802)
Rating 4.6 of 168 users Rating 4.6 of 168 users (168)
Rating 4.5 of 301 users Rating 4.5 of 301 users (301)