The People and Planning in Marketing
- 8 Videos | 30m 10s
- Includes Assessment
- Earns a Badge
- CPE
An effective marketing strategy takes time and money. It's vital to get things right, and this requires proper marketing planning. The elements of the traditional marketing mix form important strategic cornerstones of any marketing activity. However, this traditional marketing mix fails to address two very important aspects of marketing: planning and people. In this course, you'll learn about strategic and tactical planning and the kinds of market research that support it. You'll be introduced to the basics of budgeting for, developing, executing, and evaluating a marketing plan. And you'll learn how companies can engage all their employees in developing their own marketing roles.
WHAT YOU WILL LEARN
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recognize the differences between strategic and tactical marketing plans
identify the advantages of planning marketing at a strategic level
describe the difference between quantitative and qualitative market research
match discretionary marketing costs to their budget categories -
recognize guidelines on how to develop and execute a marketing plan
identify how to evaluate your marketing plan
recognize how companies can include employees in the marketing mix
IN THIS COURSE
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1.The People and Planning in Marketing40sUP NEXT
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2.Strategic and Tactical Marketing Plans2m 45s
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3.The Advantages of Strategic Marketing Planning2m 37s
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4.Planning Your Marketing: Market Research2m 52s
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5.Planning Your Marketing: Budgeting3m 16s
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6.Planning Your Marketing: Development and Execution2m 52s
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7.Planning Your Marketing: Evaluation2m 35s
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8.Internal Branding: Engaging Employees in Marketing3m 31s
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform
Digital badges are yours to keep, forever.
