The People and Planning in Marketing

Everyone
  • 8 videos | 21m 10s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
Rating 4.4 of 159 users Rating 4.4 of 159 users (159)
An effective marketing strategy takes time and money. It's vital to get things right, and this requires proper marketing planning. The elements of the traditional marketing mix form important strategic cornerstones of any marketing activity. However, this traditional marketing mix fails to address two very important aspects of marketing: planning and people. In this course, you'll learn about strategic and tactical planning and the kinds of market research that support it. You'll be introduced to the basics of budgeting for, developing, executing, and evaluating a marketing plan. And you'll learn how companies can engage all their employees in developing their own marketing roles.

WHAT YOU WILL LEARN

  • Recognize the differences between strategic and tactical marketing plans
    Identify the advantages of planning marketing at a strategic level
    Describe the difference between quantitative and qualitative market research
    Match discretionary marketing costs to their budget categories
  • Recognize guidelines on how to develop and execute a marketing plan
    Identify how to evaluate your marketing plan
    Recognize how companies can include employees in the marketing mix

IN THIS COURSE

  • 40s
  • 2m 45s
  • Locked
    3.  The Advantages of Strategic Marketing Planning
    2m 37s
    Discover how to identify the advantages of strategic marketing planning. FREE ACCESS
  • Locked
    4.  Planning Your Marketing: Market Research
    2m 52s
    In this video, you will learn how to describe the difference between quantitative and qualitative market research. FREE ACCESS
  • Locked
    5.  Planning Your Marketing: Budgeting
    3m 16s
    During this video, you will learn how to match discretionary marketing costs to their respective budget categories. FREE ACCESS
  • Locked
    6.  Planning Your Marketing: Development and Execution
    2m 52s
    In this video, find out how to develop and execute a marketing plan. FREE ACCESS
  • Locked
    7.  Planning Your Marketing: Evaluation
    2m 35s
    Learn how to evaluate your marketing plan. FREE ACCESS
  • Locked
    8.  Internal Branding: Engaging Employees in Marketing
    3m 31s
    In this video, you will learn how companies can include employees in the marketing mix. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

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