The People and Planning in Marketing

  • 8 Videos | 30m 10s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
Likes 165 Likes 165
An effective marketing strategy takes time and money. It's vital to get things right, and this requires proper marketing planning. The elements of the traditional marketing mix form important strategic cornerstones of any marketing activity. However, this traditional marketing mix fails to address two very important aspects of marketing: planning and people. In this course, you'll learn about strategic and tactical planning and the kinds of market research that support it. You'll be introduced to the basics of budgeting for, developing, executing, and evaluating a marketing plan. And you'll learn how companies can engage all their employees in developing their own marketing roles.

WHAT YOU WILL LEARN

  • recognize the differences between strategic and tactical marketing plans
    identify the advantages of planning marketing at a strategic level
    describe the difference between quantitative and qualitative market research
    match discretionary marketing costs to their budget categories
  • recognize guidelines on how to develop and execute a marketing plan
    identify how to evaluate your marketing plan
    recognize how companies can include employees in the marketing mix

IN THIS COURSE

  • Playable
    1. 
    The People and Planning in Marketing
    40s
    UP NEXT
  • Playable
    2. 
    Strategic and Tactical Marketing Plans
    2m 45s
  • Locked
    3. 
    The Advantages of Strategic Marketing Planning
    2m 37s
  • Locked
    4. 
    Planning Your Marketing: Market Research
    2m 52s
  • Locked
    5. 
    Planning Your Marketing: Budgeting
    3m 16s
  • Locked
    6. 
    Planning Your Marketing: Development and Execution
    2m 52s
  • Locked
    7. 
    Planning Your Marketing: Evaluation
    2m 35s
  • Locked
    8. 
    Internal Branding: Engaging Employees in Marketing
    3m 31s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

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