Traditional and Online Distribution and Ethics in the Marketing Mix

  • 8 Videos | 22m 45s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
Likes 233 Likes 233
Although using an advertisement may be an important aspect of your marketing strategy, there's much more to marketing than just finding the best way to advertise your products or services. There's also the vital process of how your product gets all the way from the producer into the hands of your target customers - the product distribution. This process has changed immeasurably with the invention of the Internet, and, just as with online advertising, it brings about a whole new range of concerns related to ethics. In this course, you'll learn about the importance of an effective distribution model and selection of a distribution channel. You'll also learn key distribution strategies and systems, how to select and manage distributors, online distribution opportunities, and e-marketing.

WHAT YOU WILL LEARN

  • recognize the importance of effective distribution
    identify the key considerations in selecting appropriate distribution channels for your products
    match distribution strategies and systems with their descriptions
    identify guidelines for selecting distribution network intermediaries
  • recall guidelines for managing intermediaries in the distribution network
    identify characteristics and benefits of online distribution
    match elements of the marketing mix to the related ethical concerns in e-marketing

IN THIS COURSE

  • Playable
    1. 
    Traditional and Online Distribution and Ethics in the Marketing Mix
    41s
    UP NEXT
  • Playable
    2. 
    Marketing Strategy and Effective Distribution
    2m 23s
  • Locked
    3. 
    Selecting Distribution Channels
    3m 27s
    FREE ACCESS
  • Locked
    4. 
    Marketing and Distribution: Strategies and Systems
    3m 11s
    FREE ACCESS
  • Locked
    5. 
    Marketing and Distribution: Selecting Intermediaries
    3m 11s
    FREE ACCESS
  • Locked
    6. 
    Marketing and Distribution: Managing Intermediaries
    3m 8s
    FREE ACCESS
  • Locked
    7. 
    Marketing and Online Distribution
    3m 19s
    FREE ACCESS
  • Locked
    8. 
    E-Marketing Ethics and the Marketing Mix
    3m 25s
    FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

YOU MIGHT ALSO LIKE

BOOK The Digital Marketing Handbook
AUDIOBOOK Loved: How to Rethink Marketing for Tech Products
BOOK Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing

PEOPLE WHO VIEWED THIS ALSO VIEWED THESE

COURSE The People and Planning in Marketing
Likes 291 Likes 291  
COURSE Interacting with Customers
Likes 3077 Likes 3077  
COURSE Expert Insights on Digital Marketing
Likes 502 Likes 502