Understanding the Digital Customer

Everyone
  • 6 videos | 21m 43s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
Rating 4.5 of 1338 users Rating 4.5 of 1338 users (1338)
Today's digital customer is a new breed, no longer easily defined by age or generation. They are digital natives, online savvy, and using multiple channels to conduct their day to day affairs. In this course, you will learn the characteristics of digital customers and how the online world shapes their expectations. You'll learn how to utilize data and analytics using tools like conversion rate optimization and funnel analytics to build a better customer experience. You will also come to recognize the value of data privacy and the trust involved in holding customer information. Finally, you'll learn the value of maintaining the human connection online and actions an organization must take to foster the innovation necessary for meeting customer service customer experience expectations.

WHAT YOU WILL LEARN

  • Discover the subject areas that will be covered in this course
    Identify key characteristics of a contemporary digital customer
    Identify how the digital world shapes the demands of the customer
  • Recognize how data and analytics are used to promote a better digital experience
    Recognize ways to maintain a human connection in the digital world while meeting digital customers’ needs
    Recognize the actions an organization can take to create brand energy in the digital world

IN THIS COURSE

  • 53s
    After completing this video, you will be able to discover the subject areas that will be covered in this course. FREE ACCESS
  • 4m 41s
    After completing this video, you will be able to identify key characteristics of a contemporary digital customer. FREE ACCESS
  • Locked
    3.  Deep Digital Customer Understanding
    4m 2s
    After completing this video, you will be able to identify how the digital world shapes the demands of the customer. FREE ACCESS
  • Locked
    4.  Knowing What Your Digital Customers Experience
    4m 7s
    After completing this video, you will be able to recognize how data and analytics are used to promote a better digital experience. FREE ACCESS
  • Locked
    5.  Maintaining a Human Connection in the Digital World
    3m 49s
    After completing this video, you will be able to recognize ways to maintain a human connection in the digital world while meeting digital customers' needs. FREE ACCESS
  • Locked
    6.  Energizing Your Brand in the Digital World
    4m 12s
    After completing this video, you will be able to recognize the actions an organization can take to create brand energy in the digital world. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

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