Understanding the Digital Customer

  • 6 Videos | 29m 13s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
  • Certification PMI PDU
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Today’s digital customer is a new breed, no longer easily defined by age or generation. They are digital natives, online savvy, and using multiple channels to conduct their day to day affairs.In this course, you will learn the characteristics of digital customers and how the online world shapes their expectations. You’ll learn how to utilize data and analytics using tools like conversion rate optimization and funnel analytics to build a better customer experience. You will also come to recognize the value of data privacy and the trust involved in holding customer information. Finally, you'll learn the value of maintaining the human connection online and actions an organization must take  to foster the innovation necessary for meeting customer service  customer experience expectations.

WHAT YOU WILL LEARN

  • discover the subject areas that will be covered in this course
    identify key characteristics of a contemporary digital customer
    identify how the digital world shapes the demands of the customer
  • recognize how data and analytics are used to promote a better digital experience
    recognize ways to maintain a human connection in the digital world while meeting digital customers’ needs
    recognize the actions an organization can take to create brand energy in the digital world

IN THIS COURSE

  • Playable
    1. 
    Understanding the Digital Customer
    53s
    UP NEXT
  • Playable
    2. 
    Who Are Your Digital Customers?
    4m 41s
  • Locked
    3. 
    Deep Digital Customer Understanding
    4m 2s
  • Locked
    4. 
    Knowing What Your Digital Customers Experience
    4m 7s
  • Locked
    5. 
    Maintaining a Human Connection in the Digital World
    3m 49s
  • Locked
    6. 
    Energizing Your Brand in the Digital World
    4m 12s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

Digital badges are yours to keep, forever.

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