Aspire Journeys

Communications Manager Journey

  • 36 Courses | 14h 52m 17s
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Communications managers can help an organization build and grow their brand through a range of media communications and other activities. They can be involved in advertising and marketing campaigns, and can be responsible for press releases, interviews, newsletters, speeches, or reports.  Learn more about the skills and competencies required by Communications managers. This Journey is based on real-time market information from Burning Glass Technologies and focuses on the role of the Communications Manager within organizations.

Marketing & Public Relations

Public relations has always been a balance of persuasion, information, and communication. Learn more about public relations and communication.

  • 5 Courses | 1h 49m 18s

Communication Skills

There's an art and science to communication, allowing your authentic self to shine through and allowing the exchange with another person to unfold naturally.  Learn more about communication skills.

  • 9 Courses | 2h 48m 44s

Writing, Editing, & Research

Have you ever read a piece of business writing and found the message unclear? Writing well, like other communication skills, can be cultivated and improved.  Learn more about writing, editing, and research.

  • 10 Courses | 3h 27m 54s

Social Media & Digital Marketing

More than ever, people are using social media. They aren’t just interacting with friends, but with businesses as well.  Learn more about social media and digital marketing.

  • 7 Courses | 3h 50m 27s

Creativity

You might not describe yourself as a creative person, but everyday activities – like problem solving or spotting opportunities – rely on your creative thinking and innovation.  Learn more about creativity.

  • 5 Courses | 2h 55m 54s

COURSES INCLUDED

Strategies for the Modern Public Relations Professional
Public relations (PR) has always been a balance of persuasion, information, and communication – but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships. In this course, you'll learn the fundamentals of modern PR, including new research and marketing methods, how to create and maintain relationships with your influencers, and how to react to negative news stories. You'll also learn how to build and monitor a successful PR campaign.
7 videos | 18m has Assessment available Badge
Writing Skills for Public Relations
The ability to write well is an essential skill and responsibility for all public relations (PR) professionals. Good writing is often time consuming and doesn't always come easy, but it's vital for connecting with your target audience and conveying your key brand messages in a clear and engaging manner. In this course, you'll learn how to develop written messages for your public relation initiative. You’ll explore how to create and distribute attention-grabbing press and social media releases. You’ll also learn techniques for managing an effective social media marketing campaign.
6 videos | 16m has Assessment available Badge
Creating Brands through People and Planning
People don’t buy products. They buy brands. Who creates brands? People. How do they do it? Through proper marketing research and planning. The traditional marketing mix emphasizes the four P’s: product, price, place, and promotion. However, this fails to address two other important aspects of marketing: planning and people. Planning and people are vital to any marketing effort. Marketing planning guides how marketing is carried out, so it’s imperative that it is informed and comprehensive. And because employees impact the marketing mix so strongly, it’s equally important to ensure they understand and support the company’s marketing actions. In this course, you'll learn about the types of people needed to create and support strong brands. You’ll become familiar with internal branding and the importance of engaging employees as brand ambassadors. You’ll also learn about how strategic and tactical planning are employed for conducting effective and cohesive marketing research that will inform digital marketing efforts. Finally, you'll learn about the factors that contribute to an integrated marketing communication plan.
7 videos | 28m has Assessment available Badge
Building Trust: Ethics and the Marketing Mix
Marketing isn’t just about making your product look good; it’s also about building customer trust. When you plan for the four Ps of marketing, it’s helpful to consider the ethical ramifications of each. In this course, you will learn about ethical choices in the marketing mix. From products and placement to pricing and promotion, you will learn about ethical marketing for each element.
7 videos | 25m has Assessment available Badge
Managing in a Crisis
Effective business leadership is never more needed than during the difficult times of a company crisis. The way you handle tough conversations or deliver a difficult message can make or break the situation. It's essential to have crisis management strategies to improve outcomes. In this course, you’ll discover ways of managing in a crisis, including how to manage difficult conversations and crisis communications.
7 videos | 20m has Assessment available Badge Certification PMI PDU
The Art and Science of Communication
There is a science behind communication, including how we react neuro-physiologically to others – through verbal communication such as their words and tone, as well as the non-verbal communication of their actions and body language. There's also an art to communication, allowing your authentic self to shine through and allowing the exchange with another person to unfold naturally. In this course, you’ll learn about the art and science of communication. You’ll explore techniques for connecting with your audience and building trust with them so that your communication intention is clear and understood. You’ll also learn the basic principles of assertive communication that is positive and not aggressive.
6 videos | 15m has Assessment available Badge Certification PMI PDU
Trust Building through Effective Communication
Building  relationships with the people you want to  communicate with is key to making communication effective. And building trust is essential to forging meaningful working relationships. In this course, you'll explore the necessity of clearly presenting your information and intentions as the basis of  effective communication. You'll see how understanding your audience ensures that your message is delivered in such a way so to maximize its impact and how managing your emotions allows you to adapt to the emotional needs of others to build trust. Finally, you'll learn how verbal communication combines with body language and vocal tone to better convey your message effectively.
7 videos | 18m