SKILL BENCHMARK

Social Media

  • 12m
  • 12 questions
More than ever, people are using social media. They aren't just interacting with friends, but with businesses as well. Today, customers expect businesses to reach them on social media. As a result, social media not only gives businesses invaluable customer data, it provides an effective way to promote products and services to grow the business as well.

Topics covered

  • Developing Your Community Management Strategy
  • Digital Marketing and Social Media
  • Establishing Your Organization's Online Identity
  • Improving Marketing with Big Data
  • Managing and Analyzing Big Data
  • Managing Your Corporate Reputation Online
  • Reaching Out and Promoting through Online PR
  • Social Media Advertising
  • The Benefits of Social Media
  • The Digital Customer
  • Understanding Approaches to Social Media Communication
  • Understanding Community Management Capabilities

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