Escaping the Build Trap: How Effective Product Management Creates Real Value

  • 6h 44m 43s
  • Melissa Perri
  • Recorded Books, Inc.
  • 2020

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap", cranking out features to meet their schedule rather than the customer's needs.

In this audiobook, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.

In this Audiobook

  • 1. The Value Exchange System
  • 2. Constraints on the Value Exchange System
  • 3. Projects versus Products versus Services
  • 4. The Product-Led Organization
  • 5. What We Know and What We Don't
  • 6. Bad Product Manager Archetypes
  • 7. A Great Product Manager
  • 8. The Product Manager Career Path
  • 9. Organizing Your Teams
  • 10. What is Strategy?
  • 11. Strategic Gaps
  • 12. Creating a Good Strategic Framework
  • 13. Company-Level Vision and Strategic Intents
  • 14. Product Vision and Portfolio
  • 15. The Product Kata
  • 16. Understanding the Direction and Setting Success Metrics
  • 17. Problem Exploration
  • 18. Solution Exploration
  • 19. Building and Optimizing Your Solution
  • 20. Outcome-Focused Communication
  • 21. Rewards and Incentives
  • 22. Safety and Learning
  • 23. Budgeting
  • 24. Customer Centricity
  • 25. Marquetly: The Product-Led Company