Internal Communications: A Manual for Practitioners

  • 4h 55m
  • Klavs Valskov, Liam FitzPatrick
  • Kogan Page
  • 2014

Bad company communication can result in high staff turnover, poor results and low morale. Internal Communications draws on examples of best practice in the private, public and non-profit sectors, with case studies of high profile international organizations. The book defines and explains internal communications (IC), providing practical, ready to implement guidance on planning and organizing the IC function and IC teams; understanding audiences; deciding and developing messages; channels, outcomes and approaches; line managers and leadership; evaluating and reporting; advising leaders; and change and transitions.

The advice in the book is accompanied by downloadable templates for communications in a variety of special situations -- from crises to mergers to business strategies and rebranding. Covering all the core concepts and models, skills and processes, Internal Communications offers a refreshingly practical introduction for students and practitioners alike.

About the Author

Liam FitzPatrick is Joint Managing Partner of Agenda Strategies, an organization specializing in change communications. He is one of the co-authors of the definitive competency model for internal communicators and co-founded the Black Belt series of training for internal communicators. He was previously Head of Practice in Internal Communications for Bell Pottinger and has worked both in-house and for major consulting companies, delivering communications programs for clients in different sectors. He is a Fellow of the UK Chartered Institute of Public Relations where he has been involved in planning the education and training of PR practitioners and is a member of the Global Certification Council of the International Association of Business Communicators.

Klavs Valskov is Joint Managing Partner of Agenda Strategies, an organization specializing in change communications. He has worked in PR, marketing and communication for almost fifteen years with organizations such as L'Oreal, Accenture and in ministries for the Danish Government. From 2008-2013 he was the award-winning Global Director of Communication in the world's largest container shipping company, Maersk Line. He is also part of the Advisory Board at Institute of Business Communication at Copenhagen Business School.

In this Book

  • Internal Communications—A Manual for Practitioners
  • PR in Practice Series—Published in association with the Chartered Institute of Public Relations, Series Editor, Anne Gregory
  • Foreword by Anne Gregory
  • Foreword by James Harkness
  • Before we start
  • What internal communication is and why it matters
  • Organizing internal communication
  • Planning
  • Audiences
  • Messaging
  • Channels
  • Why line managers matter and how to support them
  • Working with senior leaders
  • Change
  • Research and evaluation for internal communicators
  • Developing yourself and the team
  • The CIPR Code of Conduct
  • Dewhurst and FitzPatrick’s core competencies
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