Successful Employee Communications: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication, Second Edition

  • 6h 22m
  • Liam FitzPatrick, Sue Dewhurst
  • Kogan Page
  • 2022

Communicating effectively is crucial to improving employee engagement, organizational culture, and performance. Learn how to focus your time and resources to make the most positive difference to your organization and its people.

Successful Employee Communications explores how to help organizations work with purpose, be better listeners and connect with employees who have higher expectations and new ways of working. Easy-to-follow frameworks and checklists will help you conduct an internal communication audit, develop and measure a communication plan, work with difficult news and behaviour change, and support leaders to be more effective communicators.

Written by leading PR and internal communications experts and packed with new case studies and updated content, this second edition of Successful Employee Communications blends theory and practice, sharing insights and lessons from global organizations including AB InBev, Cambridge University, Reckitt and the Organisation for Economic Co-operation and Development (OECD). It is essential reading for anyone responsible for internal communication, employee engagement, organizational culture or employee experience in the new world of work.

About the Author

Sue Dewhurst worked as a senior internal communicator in house and as a consultant for over 20 years, before specializing in learning and development. She's trained thousands of leaders and professional communicators and her models and frameworks are used in organizations worldwide.

Liam FitzPatrick is experienced in change management, PR and internal communications in-house and for major consultancies. He lectures on developing teams, research, and planning, and has served as an external examiner at UK universities.

In this Book

  • Read this first
  • Making the case for employee communication
  • Conducting your own employee communication audit
  • Setting objectives for employee communication plans—Considerations, frameworks and examples
  • Understanding your audiences—What practitioners do in practice
  • Messaging—Managing meaning
  • Choosing channels for employee communication—Finding inspiration from others
  • Leaders as communicators—How to help them add the most value
  • Making it happen—Making sure your great ideas see the light of day
  • Employee communication planning for change
  • Sharing the bad news—Communication in tough times
  • Is it working?—Employee communication evaluation and measurement that adds value
  • Communicating on purpose—Helping employees find meaning at work
  • The changing landscape
  • Being better listeners—Helping employees to be heard