The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want

  • 4h 3m
  • Anna Simpson
  • Palgrave Macmillan Ltd
  • 2014
Through interviews with sociologists, psychologists and leading brand consultants, this book provides a ground-breaking model for understanding and responding to consumer desire, offering brands a way to build strong relationships and gain a lasting competitive advantage.