The Third Screen: Marketing to Your Customers in a World Gone Mobile
- 4h 18m
- Chuck Martin
- Hodder & Stoughton Ltd
- 2011
In The Third Screen Chuck Martin provides practical and actionable insights from over one thousand executive interviews throughout the mobile industry in order to help you “market to your customers in a world gone mobile”. He illustrates the power of mobile through detailed commentary, definitions, and concrete case studies and shows you how mobile, deployed properly, can have a positive impact on your business. In these pages you’ll learn the nuances of smartphones, the mobile Web, applications, search, messaging, and most importantly how to engage your untethered customer in a real-time, location aware, mobile commerce-enabled context that adheres to industry best practices and regional regulation.
In this Book
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The Rise of the Untethered Consumer
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Smartphones Rule
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Real Time Moves to All the Time
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Customer Engagement in a World Gone Mobile
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There’s an App for That: The New Broadcasting
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On Location, On Location, On Location: LBM
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The Finding: Search on Steroids
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Social Goes Mobile
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The Push–Pull of Mobile
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The New Laws of (Inbound) Mobile Marketing
