Creating & Managing Properties in Google Analytics

Google Analytics 2023    |    Beginner
  • 10 videos | 41m 6s
  • Includes Assessment
  • Earns a Badge
Rating 5.0 of 1 users Rating 5.0 of 1 users (1)
Google Analytics collects data from your websites and apps to create reports that provide insights into your business. In this course, you will learn how to sign in and activate a Google Analytics account. To get the most out of Google Analytics, get familiar with its interface, menu options, reports, and how to quickly switch between accounts and properties. See how to add accounts, if you manage more than one website or need to manage several departments within your organization. Learn how to add, view, and manage properties, so you can easily view statistics for all your different properties without having to switch between accounts. To track your website's data, see how to add a Google tag to your website and create a data stream. Explore how to add data filters to your properties to get a more relevant analysis of your website metric. Learn how to create an event and mark it as a conversion to view valuable user actions that are happening on our website or app. Finally, to grant others access to your site data, learn how to add users either at the Analytics account or property level.

WHAT YOU WILL LEARN

  • Discover the key concepts covered in this creating & managing properties in google analytics course
    Sign in and activate a google analytics account
    Navigate the google analytics interface
    Add accounts in google analytics
    Add and view properties in google analytics
  • Manage properties in google analytics
    Add data streams in google analytics
    Create data filters in google analytics
    Set up a conversion in google analytics
    Add and manage users in google analytics

IN THIS COURSE

  • 51s
    This video outlines the key content covered in this Creating & Managing Properties in Google Analytics course, including how to set up a Google Analytics account, add and manage properties, and create data streams in Google Analytics. FREE ACCESS
  • 4m 56s
    Google Analytics collects data from your websites and apps to create reports that provide insights into your business. To begin analyzing a website, you first must create a Google Analytics account and a tracking ID for your website. See how to sign into Google Analytics with your Google account credentials and create an account. FREE ACCESS
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    3.  Navigating the Google Analytics interface
    4m 52s
    To get the most out of Google Analytics, you'll need to know how to get around the site interface. Discover how to switch between accounts and properties via the Google Analytics toolbar, and how to use the navigation menu to browse the various reports and metrics regarding your website data. In this video, discover how to navigate the Google Analytics interface. FREE ACCESS
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    4.  Adding accounts in Google Analytics
    4m 45s
    If you're in charge of multiple websites, it can be beneficial to create additional accounts. This is also a helpful way to separate different departments within your organization. Creating an account automatically generates a property for your website's data analysis. Learn how to create and manage multiple accounts with Google Analytics. FREE ACCESS
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    5.  Adding & viewing properties in Google Analytics
    4m 23s
    In your Google Analytics account, it is possible to include properties, which can refer to either a website or a mobile app. You can add as many as 100 Google Analytics properties to a single account, which means you can easily view statistics for all your different properties without having to switch between accounts. See how to create and view properties in Google Analytics. FREE ACCESS
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    6.  Managing properties in Google Analytics
    3m 46s
    After creating a property, it's important to understand how to manage it effectively. In Google Analytics, transferring a property to another account is a straightforward process. Also, see how to delete a property within Google Analytics. FREE ACCESS
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    7.  Adding Data Streams in Google Analytics
    4m 29s
    Google Analytics 4 data streams have replaced Universal Analytics views. These data streams provide information to your Google Analytics property. Creating data streams for your website, Android app, and iOS app enables you to view and analyze user behavior across multiple platforms. To track your website's data, simply add a Google tag to your website and create a data stream. Learn how to create a data stream in Google Analytics for better insights. FREE ACCESS
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    8.  Creating data filters in Google Analytics
    4m 25s
    To get a more relevant analysis of your website metrics, you can add data filters to your properties. Data filters allow you to exclude, include, or change specific data in your reports, making them clearer and more relevant to your needs. See how to create and apply data filters to your properties in Google Analytics. FREE ACCESS
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    9.  Setting up a conversion in Google Analytics
    4m 7s
    Conversions are valuable user actions to your business such as a purchase, subscriber, or website or app scroll activity. By analyzing these conversions, you can determine how engaged visitors are with your website or app. To create a conversion, you’ll need to first create an event. Learn how to create an event and mark it as a conversion in Google Analytics. FREE ACCESS
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    10.  Adding users in Google Analytics
    4m 33s
    To grant others access to your site data, you can add users either at the Analytics account or property level. The level at which you add a user will determine their initial access. You can manage their permissions and remove them from your Google Analytics accounts or properties. Check out how to add users to your account and property and manage their access. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

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