Product, Pricing, and Promotion in the Marketing Mix

Everyone
  • 8 videos | 23m 45s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
Rating 4.6 of 199 users Rating 4.6 of 199 users (199)
The marketing mix is a collection of elements that uses advertising to satisfy customers' needs and meet business objectives. We all buy products - we read the advertisement and we check the competition. The company can advertise the product and then send it along the distribution channel. In this course, you'll learn about a few elements of the marketing mix: product, price, and promotion. You'll learn how marketing is involved in developing new products and about the stages of the product life cycle. You'll also learn about pricing, including how to approach product pricing. Finally, you'll learn about promotional techniques, including the importance of distribution and having a robust distribution model.

WHAT YOU WILL LEARN

  • Identify the typical roles of marketing in the development of new products
    Match the stages of the product life cycle to their goals
    Classify pricing objectives as being financial or marketing objectives
    Match pricing strategies to their definitions
  • Recognize examples of different pricing promotions
    Match promotional techniques with their descriptions
    Match characteristics of marketing communication campaigns to either traditional or online media

IN THIS COURSE

  • 47s
  • 3m 12s
  • Locked
    3.  Marketing Life Cycle Goals
    3m 17s
    During this video, you will discover how to match the stages of the product life cycle to their goals. FREE ACCESS
  • Locked
    4.  The Marketing Mix and Pricing Objectives
    3m 26s
    Discover how to classify pricing objectives as financial or marketing objectives. FREE ACCESS
  • Locked
    5.  The Marketing Mix and Pricing Strategies
    3m 14s
    In this video, you will learn how to match pricing strategies to their corresponding definitions. FREE ACCESS
  • Locked
    6.  The Marketing Mix and Pricing Promotions
    3m 19s
    During this video, you will learn how to recognize examples of different pricing promotions. FREE ACCESS
  • Locked
    7.  Promotional Techniques in Marketing
    3m 18s
    In this video, find out how to match promotional techniques with their descriptions. FREE ACCESS
  • Locked
    8.  Media and Marketing Campaigns
    3m 10s
    Learn how to match characteristics of marketing communication campaigns to either traditional or online media. FREE ACCESS

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

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