Product, Pricing, and Promotion in the Marketing Mix
- 8 videos | 23m 45s
- Includes Assessment
- Earns a Badge
The marketing mix is a collection of elements that uses advertising to satisfy customers' needs and meet business objectives. We all buy products - we read the advertisement and we check the competition. The company can advertise the product and then send it along the distribution channel. In this course, you'll learn about a few elements of the marketing mix: product, price, and promotion. You'll learn how marketing is involved in developing new products and about the stages of the product life cycle. You'll also learn about pricing, including how to approach product pricing. Finally, you'll learn about promotional techniques, including the importance of distribution and having a robust distribution model.
WHAT YOU WILL LEARN
identify the typical roles of marketing in the development of new productsmatch the stages of the product life cycle to their goalsclassify pricing objectives as being financial or marketing objectivesmatch pricing strategies to their definitions
recognize examples of different pricing promotionsmatch promotional techniques with their descriptionsmatch characteristics of marketing communication campaigns to either traditional or online media
IN THIS COURSE
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
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