Product, Pricing, and Promotion in the Marketing Mix
Everyone
- 8 videos | 23m 45s
- Includes Assessment
- Earns a Badge
- CPE
The marketing mix is a collection of elements that uses advertising to satisfy customers' needs and meet business objectives. We all buy products - we read the advertisement and we check the competition. The company can advertise the product and then send it along the distribution channel. In this course, you'll learn about a few elements of the marketing mix: product, price, and promotion. You'll learn how marketing is involved in developing new products and about the stages of the product life cycle. You'll also learn about pricing, including how to approach product pricing. Finally, you'll learn about promotional techniques, including the importance of distribution and having a robust distribution model.
WHAT YOU WILL LEARN
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identify the typical roles of marketing in the development of new products
match the stages of the product life cycle to their goals
classify pricing objectives as being financial or marketing objectives
match pricing strategies to their definitions -
recognize examples of different pricing promotions
match promotional techniques with their descriptions
match characteristics of marketing communication campaigns to either traditional or online media
IN THIS COURSE
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1. Product, Pricing, and Promotion in the Marketing Mix47s
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2. Marketing's Role in Product Development3m 12s
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3. Marketing Life Cycle Goals3m 17s
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4. The Marketing Mix and Pricing Objectives3m 26s
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5. The Marketing Mix and Pricing Strategies3m 14s
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6. The Marketing Mix and Pricing Promotions3m 19s
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7. Promotional Techniques in Marketing3m 18s
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8. Media and Marketing Campaigns3m 10s
EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE
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