Product, Pricing, and Promotion in the Marketing Mix

  • 8 Videos | 31m 15s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
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The marketing mix is a collection of elements that uses advertising to satisfy customers' needs and meet business objectives. We all buy products – we read the advertisement and we check the competition. The company can advertise the product and then send it along the distribution channel. In this course, you'll learn about a few elements of the marketing mix: product, price, and promotion. You'll learn how marketing is involved in developing new products and about the stages of the product life cycle. You'll also learn about pricing, including how to approach product pricing. Finally, you'll learn about promotional techniques, including the importance of distribution and having a robust distribution model.

WHAT YOU WILL LEARN

  • identify the typical roles of marketing in the development of new products
    match the stages of the product life cycle to their goals
    classify pricing objectives as being financial or marketing objectives
    match pricing strategies to their definitions
  • recognize examples of different pricing promotions
    match promotional techniques with their descriptions
    match characteristics of marketing communication campaigns to either traditional or online media

IN THIS COURSE

  • Playable
    1. 
    Product, Pricing, and Promotion in the Marketing Mix
    47s
    UP NEXT
  • Playable
    2. 
    Marketing's Role in Product Development
    3m 12s
  • Locked
    3. 
    Marketing Life Cycle Goals
    3m 17s
  • Locked
    4. 
    The Marketing Mix and Pricing Objectives
    3m 26s
  • Locked
    5. 
    The Marketing Mix and Pricing Strategies
    3m 14s
  • Locked
    6. 
    The Marketing Mix and Pricing Promotions
    3m 19s
  • Locked
    7. 
    Promotional Techniques in Marketing
    3m 18s
  • Locked
    8. 
    Media and Marketing Campaigns
    3m 10s

EARN A DIGITAL BADGE WHEN YOU COMPLETE THIS COURSE

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion of this course, which can be shared on any social network or business platform

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