Aspire Journeys

Content Marketing Manager Journey

  • 60 Courses | 29h 1m 20s
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Successful marketing is about optimizing relationships with your customers. That not only includes the value you offer them, but the value you get from them in return. Businesses apply best practices in marketing to find and better understand their customers, to inform how they can most effectively advertise, and to stand out from their competition. Content Marketing Managers can help organizations be successful in their goals by helping create and manage content to engage their customers. This Journey is based on real-time market information from Burning Glass Technologies and focuses on the role of the Content Marketing Manager within organizations.

Marketing and Social Media

Social media is one of the most vital technologies companies can use to attract, connect with, and retain customers. If you want to meet customers where they are, that's the place to be.  Learn more about marketing and social media.

  • 11 Courses | 4h 9m 33s

Digital Marketing

Every company knows that to attract new customers and retain existing ones, they must be able to harness the opportunities that the internet provides. To reach this target market online, you’ll need an effective digital marketing strategy.  Learn more about digital marketing.

  • 12 Courses | 7h 33m 16s

Creativity

You might not describe yourself as a creative person, but everyday activities – like problem solving or spotting opportunities – rely on your creative thinking and innovation.  Learn more about creativity and how to use it to your advantage.

  • 9 Courses | 4h 12m 46s

Writing and Communication

The right communication method improves the odds of getting your point across and communicating effectively, leaving your audience informed, enlightened, and engaged. Learn more about writing and communication.

  • 16 Courses | 5h 25m 31s

Basics of Project Management

For the new project manager, the essentials  – what you need to know to undertake your new responsibilities - are not always obvious.  Learn more about the basics of project management.

  • 12 Courses | 7h 40m 14s

COURSES INCLUDED

Strategies for the Modern Public Relations Professional
Public relations (PR) has always been a balance of persuasion, information, and communication – but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships. In this course, you'll learn the fundamentals of modern PR, including new research and marketing methods, how to create and maintain relationships with your influencers, and how to react to negative news stories. You'll also learn how to build and monitor a successful PR campaign.
7 videos | 21m has Assessment available Badge
Helping Customers Find You
In addition to social media marketing, many companies are now using search engine marketing (SEM) to reach out to their target markets. SEM is one of the most powerful digital marketing tools available, eclipsing traditional advertising. In this course, you'll learn about the importance of SEM, and how it can help bump your site to the top of a search engine results page. You’ll explore search engine optimization (SEO), as well as organic tactics for improving your website’s ranking. You’ll learn about offsite strategies to help you leverage external organizations. And you’ll also discover paid for search tactics to help you target interested customers in your market.
6 videos | 22m has Assessment available Badge
Marketing: The Process and Functions that Build Customer Relationships
Successful marketing is about optimizing relationships with your customers. That not only includes the value you offer them, but the value you get from them in return. Businesses apply best practices in marketing to find and better understand their customers, to inform how they can most effectively advertise, and to stand out from their competition. In this course, you'll learn about the key role of modern marketing and how companies effectively plan their marketing strategies. You'll gain understanding of how market segments are determined, how customers are targeted, and how organizations reach their customers. Finally, you'll learn the ways that digital marketing resources like social media can positively impact business marketing efforts.
7 videos | 33m has Assessment available Badge
Leveraging Social Media for Persuasive Communication
Social media is one of the most vital technologies companies can use to attract, connect with, and retain customers. If you want to meet customers where they are, that's the place to be. In this course, you'll learn why social media is such an important tool of persuasion for businesses. You’ll explore how companies use social media today as a key component of a persuasive communication strategy. You’ll also learn how to analyze your organization’s social media channels and marketing strategies to strengthen and maintain your relationship with your customers.
7 videos | 31m has Assessment available Badge Certification PMI PDU
Expert Insights on Social Media Marketing
Strong branding is a must if you want to capitalize on a market that is viewed millions of times daily: social media. Uncover ways to optimize your social media presence.
13 videos | 35m available Badge
Killer Marketing with Big Data
Professional marketers today have unprecedented access to customer data and complex data sets. By using Big Data technologies and analytical tools, they can gather insights about their target markets through things like website traffic, e-mail marketing, and social media activity. And they can glean incredibly useful information from dealing with Big Data to help drive effective operational marketing strategy. In this course, you'll learn about the characteristics of Big Data, the benefits of managing Big Data for marketing purposes, the key challenges associated with using Big Data, and the best practices for data storage and handling methods. The course also covers considerations when implementing Big Data strategies.
6 videos | 25m has Assessment available Badge Certification PMI PDU