Content Marketing Manager Journey
- 60 Courses | 29h 3m 48s
- 8 Books | 1h 25m
- 5 Audiobooks | 1h 35m 45s
Marketing and Social Media
Social media is one of the most vital technologies companies can use to attract, connect with, and retain customers. If you want to meet customers where they are, that's the place to be. Learn more about marketing and social media.
- 11 Courses | 4h 12m 5s
- 3 Books | 32m
- 1 Audiobook | 17m 28s
Every company knows that to attract new customers and retain existing ones, they must be able to harness the opportunities that the internet provides. To reach this target market online, you’ll need an effective digital marketing strategy. Learn more about digital marketing.
- 12 Courses | 7h 33m 16s
- 1 Book | 11m
- 1 Audiobook | 19m 31s
You might not describe yourself as a creative person, but everyday activities – like problem solving or spotting opportunities – rely on your creative thinking and innovation. Learn more about creativity and how to use it to your advantage.
- 9 Courses | 4h 12m 44s
- 1 Book | 10m
- 1 Audiobook | 23m 2s
Writing and Communication
The right communication method improves the odds of getting your point across and communicating effectively, leaving your audience informed, enlightened, and engaged. Learn more about writing and communication.
- 16 Courses | 5h 25m 30s
- 1 Book | 12m
- 1 Audiobook | 14m 25s
Basics of Project Management
For the new project manager, the essentials – what you need to know to undertake your new responsibilities - are not always obvious. Learn more about the basics of project management.
- 12 Courses | 7h 40m 13s
- 2 Books | 20m
- 1 Audiobook | 21m 19s
In this course, you’ll learn about how customers search for solutions to their needs and how businesses can match those searches with the right online presence.
You’ll also learn how an online presence can be designed to engage and connect with customers, building strong relationships to support your business, as well as how you can increase conversion by optimizing your website content for searches.
Finally, you’ll examine the role of email marketing, which continues to provide one of the highest returns on investment of any digital channel by examining the key elements of compelling email communications, including how they align to your customer’s journey, and how they can help you to achieve your business objectives. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft
In this course, you’ll learn some of the foundational concepts, such as what a project and its project environment and scope are. You'll learn what you’ll be responsible for, and things you’ll need to understand before planning begins. You’ll also learn where to go to access useful information and how to identify the different types of people who will have an interest in the project – its stakeholders.
In this course you will learn about these aspects of project management. You'll learn how to complete a work breakdown structure to nail down all those big-picture details so that your project gets off on the right foot.
In this course you will learn how to develop the project schedule and cost baselines for your project budget, and use them to monitor and measure performance throughout the project.
EARN A DIGITAL BADGE WHEN YOU COMPLETE THESE TRACKS
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.Digital badges are yours to keep, forever.
Book SummaryGet Social: Social Media Strategy and Tactics for Leaders
Book SummaryContent Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Book SummaryImpossible to Ignore: Creating Memorable Content to Influence Decisions
Book SummaryDigital Marketing Strategy: An Integrated Approach to Online Marketing, 2nd Edition
Book SummaryYour Creative Mind: Disrupt Your Thinking, Abandon Your Comfort Zone, and Develop Bold New Strategies
Book SummaryWrite Better Right Now: The Reluctant Writer's Guide to Confident Communication and Self-Assured Style
Book SummaryManaging Multiple Projects
Book SummarySuccessful Project Management, 5th Edition
Audio SummaryTop of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You
Audio SummaryUnderstanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, 4th Edition
Audio SummaryThe Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work
Audio SummaryDoesn't Hurt to Ask: Using the Power of Questions to Communicate, Connect, and Persuade
Audio SummarySituational Project Management: The Dynamics of Success and Failure