Marketing in the Digital World
- 34 Courses | 14h 34m 5s
Digital marketing can greatly increase your customer audience, but first you must know how to start. Learn more about digital opportunities and strategies.
- 4 Courses | 1h 53m 4s
Digital Marketing through Websites and Email
Today, when customers have a need or a problem to solve, the first step is to search for an answer online. Learn more about how customers search for solutions to their needs and how businesses can match those searches with the right online presence.
- 6 Courses | 3h 14m 26s
Social Selling using Social Media
Learn more about the most popular social media tools, and how personal branding and an active community can be a real differentiator for your organization, and how it can support your overall business objectives.
- 5 Courses | 2h 16m 49s
Customer Service in a Digital World
Learn about the importance of using social media and other digital tools to support your customers, and how companies are adapting to this new way of addressing customer issues.
- 8 Courses | 3h 6m 37s
Digital Challenges and Risks
Without careful management, risks can easily get out of hand, especially in a social media environment. Learn about strategies for managing digital challenges and risks.
- 5 Courses | 1h 54m 28s
Embracing a Digital Mindset
A digital mindset means understanding the power of digital technology to transform interactions within the business, and can help you gain a richer set of customer insights by analyzing the way they interact with your organization through your digital assets. Explore the customer and company benefits of adopting a digital mindset.
- 6 Courses | 2h 8m 41s
In this course, you’ll learn about how customers search for solutions to their needs and how businesses can match those searches with the right online presence.
You’ll also learn how an online presence can be designed to engage and connect with customers, building strong relationships to support your business, as well as how you can increase conversion by optimizing your website content for searches.
Finally, you’ll examine the role of email marketing, which continues to provide one of the highest returns on investment of any digital channel by examining the key elements of compelling email communications, including how they align to your customer’s journey, and how they can help you to achieve your business objectives. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft
In this course, you will learn about how omnichannel affects the CX, and in turn, how the CX drives omnichannel innovation. You will also learn about using data analysis and customer journey mapping to uncover customer expectations, and how these can be used to estimate Customer Lifetime Value (CLV) and to help tailor an agile approach to successful omnichannel design and investment. Finally, you’ll learn about the challenges to an omnichannel approach, such as data privacy and protection, and how to mitigate them.
In this course, you will learn the characteristics of digital customers and how the online world shapes their expectations. You’ll learn how to utilize data and analytics using tools like conversion rate optimization and funnel analytics to build a better customer experience. You will also come to recognize the value of data privacy and the trust involved in holding customer information. Finally, you'll learn the value of maintaining the human connection online and actions an organization must take to foster the innovation necessary for meeting customer service customer experience expectations.
In this course, you will learn about meeting the needs and expectations of today’s digital customers, including omnichannel and utilizing algorithm-savvy design. You’ll also learn about wayfinding: ways to shape and influence their customer journey, as well as methods to individualize their customer experience (CX) through methods like digital body language. Finally, you’ll learn about protecting and partnering in their data privacy and security.
EARN A DIGITAL BADGE WHEN YOU COMPLETE THESE TRACKS
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.Digital badges are yours to keep, forever.