Marketing in the Digital World
34 Courses | 18h 56m 1s
Digital marketing can greatly increase your customer audience, but first you must know how to start. Learn more about digital opportunities and strategies.
4 Courses | 2h 27m 34s
Digital Marketing through Websites and Email
Today, when customers have a need or a problem to solve, the first step is to search for an answer online. Learn more about how customers search for solutions to their needs and how businesses can match those searches with the right online presence.
6 Courses | 3h 50m 26s
Social Selling using Social Media
Learn more about the most popular social media tools, and how personal branding and an active community can be a real differentiator for your organization, and how it can support your overall business objectives.
5 Courses | 2h 55m 49s
Customer Service in a Digital World
Learn about the importance of using social media and other digital tools to support your customers, and how companies are adapting to this new way of addressing customer issues.
8 Courses | 4h 13m 32s
Digital Challenges and Risks
Without careful management, risks can easily get out of hand, especially in a social media environment. Learn about strategies for managing digital challenges and risks.
5 Courses | 2h 33m 28s
Embracing a Digital Mindset
A digital mindset means understanding the power of digital technology to transform interactions within the business, and can help you gain a richer set of customer insights by analyzing the way they interact with your organization through your digital assets. Explore the customer and company benefits of adopting a digital mindset.
6 Courses | 2h 55m 12s
In this course, you’ll learn about how customers search for solutions to their needs and how businesses can match those searches with the right online presence.
You’ll also learn how an online presence can be designed to engage and connect with customers, building strong relationships to support your business, as well as how you can increase conversion by optimizing your website content for searches.
Finally, you’ll examine the role of email marketing, which continues to provide one of the highest returns on investment of any digital channel by examining the key elements of compelling email communications, including how they align to your customer’s journey, and how they can help you to achieve your business objectives. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft