Aspire Journeys

Product Management Journey

  • 42 Courses | 23h 26m 53s
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The product manager is responsible for overseeing a product through its entire lifecycle—from ideation to development to market introduction to retirement.  In this Journey, you will find many of the skills that Product Managers require - and how they can be used to help keep the product on track.

Product Management Introduction

Get ready to dive in to the basics of Product Management.  From metrics to market; get ready to begin on the Product Management Journey.

  • 9 Courses | 6h 7m 37s

Innovation and Creativity

Product Management requires innovation and creativity, and must always question if there is a better solution.  Learn how to expand upon your existing skills and become more creative.

  • 6 Courses | 4h 11m 56s

Design Thinking

Design thinking can help Product Managers think about where their products will go and how they will be used.  These resources will provide more information about Design Thinking.

  • 6 Courses | 3h 30m 11s

Marketing and Competition

Everyone wants to have the #1 product on the market.  For this reason, Product Managers must keep a close eye on the market and their competition.  Keep your competitive edge, and learn more about marketing and competition.

  • 7 Courses | 3h 45m 10s

Strategic and Critical Thinking

A Product Manager must always be thinking one step ahead.  As changes arise, they must be flexible and prepare to adjust their strategies accordingly.  Learn more about strategic and critical thinking, and how risks may affect your strategies.

  • 8 Courses | 3h 16m 27s

Building and Leading Teams

A Product Manager can't do everything themselves; they must be team players.  Learn how to build and lead effective teams to help keep things running smoothly.

  • 6 Courses | 2h 35m 32s

COURSES INCLUDED

Product Management: An Overview
The product manager is a “mini-CEO,” responsible for overseeing a product through its entire lifecycle—from ideation to development to market introduction to retirement. In this course, you will learn the difference in roles between a product manager and a project manager, the key responsibilities and attributes of a product manager, the four stages of product development, and how to support a product management model in your organization.
6 videos | 37m has Assessment available Badge Certification PMI PDU
Product Management: Building a Product Strategy
Building a solid product strategy is a crucial first step in creating a product that will enjoy a smooth development, meet your user’s most pressing needs, and successfully find its place in the market. In this course, you will learn the key components of a successful product strategy, crucial questions to ask in defining your product strategy, the steps to creating a product strategy, how to build a data-driven product roadmap, and common mistakes in building a product strategy and how to avoid them.
7 videos | 54m has Assessment available Badge Certification PMI PDU
Product Management: Metrics for Product Managers
Metrics are a vital tool for achieving your product strategy. Using the proper metrics will let you build the right goals into your product strategy and let you know how well you are achieving those goals. In this course, you will learn how to use metrics to achieve your product strategy goals, how to build a metric-driven product strategy, key concepts for getting the most value from your metrics, how to choose metrics to help you shape your product strategy, and how to measure how successfully customer needs are being met.
6 videos | 38m has Assessment available Badge Certification PMI PDU
Product Management: Building a Product Roadmap and Agile Product Management
Organizations adopt Agile business practices in order to provide their customers with better products more quickly. Building a product roadmap helps support an organization’s Agile practices by clearly identifying the “why” behind their product development activities. In this course, you will learn the purposes of an Agile product roadmap, the advantages for building an Agile product roadmap, the steps for building an Agile product roadmap, the best practices for building an Agile product roadmap, and the different types of Agile product roadmaps you can build.
6 videos | 43m has Assessment available Badge Certification PMI PDU
Product Management: Competitive and Market Analytics for Product Managers
Succeeding in product management requires not only knowing how to design a viable product, but how to position it in the marketplace so that it sells better than your competitors’ products. Competitive and market analytics lets product managers benchmark their efforts against those of their rivals to see whose market strategies are winning the battle for customers hearts and minds. In this course, you will learn how to leverage competitive and market analytics to become an industry leader, how to use competitive analytics to gain insight on your competition, how to use market analytics to better understand changes in the marketplace, how to use price-benefit positional maps to position your product in the marketplace, and how to create and sustain an analytics advantage.
6 videos | 37m has Assessment available Badge Certification PMI PDU
Product Management: Create a Go-to-Market Plan
Successfully launching a product can be pivotal to a company’s continued success. A Go-to-Market plan will guide you to the right customers and the right markets with the most efficient use of time and resources. In this course, you will learn when to use a Go-to-Market plan, the contents of a Go-to-Market plan, how to prepare to build a Go-to-Market plan, the elements top define in a Go-to-Market plan, and the steps to take when building a Go-to-Market plan.
7 videos | 54m has Assessment available Badge Certification PMI PDU
Product Management: Designing and Running Experiments
Product managers have many ideas on how to design their product to meet the customers’ needs. The challenge is to determine which of those ideas have the best chance of working. Increasingly, product managers are using large-scale randomized experiments to test the effectiveness of their ideas. In this course, you will learn how to use experimentation to make the best product management decisions, best practices for conducting effective experiments, the stages of conducting an experiment, how to optimize your product process with the design of experiments approach, and how to increase customer satisfaction with the user-experience-based design approach.
6 videos | 49m has Assessment available Badge Certification PMI PDU
Product Management: Communication for Product Managers
Making sure the right people have the right information at the right time can make or break a company. Since product managers are at the hub of a company’s activities, they bear much of the communication burden in the organization. It’s their responsibility to make sure everyone has a shared understanding of what’s going on. In this course, you will learn how product managers serve as a communication hub within their organization, how to get the most mileage out of your communication channels, how to polish your public speaking skills, how to keep everyone in your company on the same page, how to foster cross-team, communications, and how to map out your communication strategy.
7 videos | 49m has Assessment available Badge Certification PMI PDU
Product Management: Understanding and Developing Customers
To create a successful product, you need to build something that the customer would need, want, and buy. Customer development is a process for learning everything you need to about the customer’s behaviors, motivations, and pain points in order to create and optimize product development ideas. In this course, you will learn how to create a customer-centric business approach using the customer development process, how to master the customer development process, how to effectively gather customer feedback, how to conduct productive customer development interviews, and the elements of the customer buying process.
6 videos | 59m has Assessment available Badge Certification PMI PDU
Unleashing Personal and Team Creativity
Believe it or not, everyone has the potential to be creative. If you're struggling to express your ideas, then something is getting in the way. But with the right approach and techniques, team leaders can provide a safe space that encourages brainstorming, innovating, and creative thinking. In this course, you'll learn about characteristics of creative people, how to overcome personal barriers, and how to foster team innovation in a work environment. It describes personal barriers to creativity and how to overcome them and provides strategies for enhancing creativity in the workplace. It also outlines key requirements for promoting creativity and explores techniques for fostering creativity in teams.
7 videos | 22m has Assessment available Badge
Verifying and Building on Creative Ideas
You might not describe yourself as a creative person, but everyday activities – like problem solving or spotting opportunities – rely on your creative thinking and innovation. Originality is key, but your ideas also have to work within real-world constraints. In this course, you'll learn about the different stages of innovating and techniques for verifying the workability of your ideas. You'll also discover guidelines and techniques for building on and testing an idea, such as  brainstorming. The course outlines when to use research and simulations to check the workability of an idea, and it discusses ways to build on ideas effectively.
6 videos | 18m has Assessment available Badge
Expert Insights on Innovation
Avoid disruption and take advantage of trends in innovation to stay one step ahead of the competition with these expert tips and tricks.
29 videos | 1h available Badge
Steps to Creativity Series
Do you need to be more creative on the job? Do you want to take your creativity up a notch? Josh Linkner shares five steps for honing your abilities to find new ideas and innovate: ask, prepare, discover, ignite, and launch.
5 videos | 15m available Badge
Expert Insights on Creative Thinking & Brainstorming
Creativity: Nature versus nurture? You either have it or you don’t? Not true. Creativity can be learned, and those who approach the creative process in the right way can overcome any problem.
30 videos | 1h available Badge
Developing a Team of Creative Gurus
In this course, you will learn techniques for developing a team of “creative gurus” – team members who excel at generating innovative ideas. You will learn ways to assemble your team, generate creative ideas, overcome barriers to team creativity, and foster a creative workplace.
6 videos | 26m has Assessment available Badge Certification PMI PDU
Design Thinking for Innovation: Stakeholder Engagement
Engaging directly with stakeholders increases empathy and helps identify motivations and unmet needs, enabling the creation of successful solutions. In this course, you'll learn how to identify and interact with key stakeholders and communicate their point of view through effective design thinking methods. This course was developed with subject matter provided by PDD. (www.pddinnovation.com)
7 videos | 31m has Assessment available Badge Certification PMI PDU
Design Thinking for Innovation: Defining Opportunities
Engaging with stakeholders produces valuable data, which can be constructively used for analyzing the stakeholder experience. In this course, you will learn how to translate data into actionable insights and define opportunities through tools like experience mapping and affinity clustering. This course was developed with subject matter provided by PDD. (www.pddinnovation.com)
7 videos | 31m has Assessment available Badge Certification PMI PDU
Design Thinking for Innovation: Brainstorming and Ideation
Brainstorming without structure rarely yields plentiful and new results. In this course, you'll learn techniques to spur creative thinking, and techniques to communicate and critique ideas. This course was developed with subject matter provided by PDD. (www.pddinnovation.com)
7 videos | 32m has Assessment available Badge Certification PMI PDU
Design Thinking for Innovation: Prototyping and Testing
The Design Thinking approach advocates early stakeholder engagement in the co-creation and development of solutions. In this course, you'll learn about techniques for prototyping and testing in order to  iteratively develop solutions more efficiently with stakeholders. This course was developed with subject matter provided by PDD. (www.pddinnovation.com)
6 videos | 28m has Assessment available Badge Certification PMI PDU
Building a Culture of Design Thinking
The main aim of your organization’s product or service is to help your customers achieve a specific goal or overcome a problem. This is where the concept of design thinking comes in. Design thinking is a customer-centric approach to determining how best to meet customer needs. In this course, you'll explore ways to develop customer focus to help you define problems. You’ll explore design thinking strategies, including how to reframe problems, how to brainstorm solutions, and when to use prototypes. You’ll also identify best practices for user testing, as well as for and gathering and reviewing feedback for effective problem solving.
7 videos | 31m has Assessment available Badge Certification PMI PDU
Expert Insights on Design Thinking
Learn how to implement design thinking to solve problems, overcome challenges, and improve your level of innovation while improving user experience and overall results.
30 videos | 1h available Badge
The Basics of Marketing
Successful marketing is about optimizing the value you offer customers, as well as the value you get from them in return. Understanding its function will help you better understand the relationship that companies need to build with their customers. Knowing how to effectively advertise and use each distribution channel will help you stand out from the competition. In this course, you'll learn about the key functions of modern marketing and its link to overall corporate strategy. You'll also consider the role of advertising and distribution in digital marketing. Finally, you'll learn about the foundations for creating a marketing strategy and making the most of each advertisement in your distribution model.
8 videos | 31m has Assessment available Badge
The People and Planning in Marketing
An effective marketing strategy takes time and money. It's vital to get things right, and this requires proper marketing planning. The elements of the traditional marketing mix form important strategic cornerstones of any marketing activity. However, this traditional marketing mix fails to address two very important aspects of marketing: planning and people. In this course, you'll learn about strategic and tactical planning and the kinds of market research that support it. You'll be introduced to the basics of budgeting for, developing, executing, and evaluating a marketing plan. And you'll learn how companies can engage all their employees in developing their own marketing roles.
8 videos | 30m has Assessment available Badge
Product, Pricing, and Promotion in the Marketing Mix
The marketing mix is a collection of elements that uses advertising to satisfy customers' needs and meet business objectives. We all buy products – we read the advertisement and we check the competition. The company can advertise the product and then send it along the distribution channel. In this course, you'll learn about a few elements of the marketing mix: product, price, and promotion. You'll learn how marketing is involved in developing new products and about the stages of the product life cycle. You'll also learn about pricing, including how to approach product pricing. Finally, you'll learn about promotional techniques, including the importance of distribution and having a robust distribution model.
8 videos | 31m has Assessment available Badge
Traditional and Online Distribution and Ethics in the Marketing Mix
Although using an advertisement may be an important aspect of your marketing strategy, there’s much more to marketing than just finding the best way to advertise your products or services. There’s also the vital process of how your product gets all the way from the producer into the hands of your target customers – the product distribution. This process has changed immeasurably with the invention of the Internet, and, just as with online advertising, it brings about a whole new range of concerns related to ethics. In this course, you’ll learn about the importance of an effective distribution model and selection of a distribution channel. You’ll also learn key distribution strategies and systems, how to select and manage distributors, online distribution opportunities, and e-marketing.
8 videos | 31m has Assessment available Badge
Competitive Marketing Strategies: Analyzing Your Organization
It takes a certain amount of marketing innovation to win customers today. When developing a competitive marketing strategy, conducting effective research is a key step. You need to assess your organizational capabilities and advertising activities. In this course, you'll learn how to assess an organization's core capabilities and how to conduct a marketing audit. This course also describes how to conduct an internal analysis as part of the process of developing competitive marketing strategies. It explains the types of questions you may need to ask about your organizational resources and capabilities. And it describes areas to consider when doing a marketing audit and looking at innovation activities.
7 videos | 24m has Assessment available Badge
Expert Insights on Social Media Marketing
Strong branding is a must if you want to capitalize on a market that is viewed millions of times daily: social media. Uncover ways to optimize your social media presence.
13 videos | 35m available Badge
Expert Insights on Digital Marketing
Learn from the top experts about cutting-edge digital marketing topics such as real-time marketing, buyer personas, and persuasive value propositions.
23 videos | 1h available Badge
Measuring Outcomes and Using KPIs
To achieve business goals, you need to boost performance and growth in critical areas. Identifying these areas requires instituting the most suitable performance measurement systems. In this course, you’ll learn how managing performance can be aided by identifying a performance problem using performance measurement systems. You'll also learn how to work with a key performance indicator (KPI).
6 videos | 26m has Assessment available Badge Certification PMI PDU
Thinking Strategically as a Manager
To resolve many of the threats and challenges that your organization will likely have to face, it’s essential that you develop a business strategy that incorporates a clear vision, new ideas, and innovative solutions. This course explores the characteristics of strategic thinking, as well as the traits you need to plan and implement an effective strategy. It also covers how to develop your capacity for thinking strategically through creative thinking, being prepared to deal with complexity, and being aware of what's going on inside and outside your organization.
7 videos | 31m has Assessment available Badge Certification PMI PDU
Using Strategic Thinking to Consider the Big Picture
Big-picture thinking stretches beyond the short term and considers how an organization can succeed in the long term. By thinking strategically about a problem using the bigger picture, you can elevate your perspective and get a better idea of the forces at play within your organization. This course describes how systems thinking can help you become skillful at making sense out of opposites and contradictions and better understand cause and effect while managing your department according to the business strategy. It explains actions you can take to encourage creative thinking and come up with solutions that take into account the bigger picture. You’ll also learn how understanding your organizational value chain can help you connect to the organization's strategy and implement it more effectively.
7 videos | 28m has Assessment available Badge Certification PMI PDU
Identifying Risks in Your Organization
Risk is an inevitable aspect of any business. As a manager, it's important that you mitigate or avoid the potential impact of a risk if it comes to pass, to ensure the long-term survival of your organization. This course focuses on the first step in managing risk, identifying risks to your organization. You’ll explore the difference between internal and external risks, and how some risks may actually present a strategic opportunity. You’ll also learn how to use some techniques that can help you identify risks and calculate the probability that they will occur, including root cause identification, the Delphi technique, and brainstorming sessions.
7 videos | 27m has Assessment available Badge Certification PMI PDU
Assessing Your Organization's Risks
Risk is a fact of life for businesses and one that will never just go away. But before you can start managing risk, you need to be able to assess a risk – as well as its probability  – in order to create a strategic plan that will enable you to avoid or mitigate its potential negative impact. In this course, you’ll learn some common techniques for assessing risk, including opportunity assessment, and threat assessment using FMEA – failure mode and effects analysis.
7 videos | 29m has Assessment available Badge Certification PMI PDU
Responding Effectively to Risks
The third step to take when managing risk, once you’ve identified and assessed risks to your organization, is to deal with them appropriately. Some risks may have a higher probability of becoming a reality than others, while others may have more of a negative impact. You’ll need to treat each of these types of risks differently. This course covers how to create an effective strategy for responding to risk, such as risk exposure adjustment and contingency planning. It also outlines specific strategic plans for dealing with a risk that may be a threat or an opportunity.
7 videos | 27m has Assessment available Badge Certification PMI PDU
Expert Insights on Critical Thinking
Learn from experts on how to improve and enhance your critical thinking skills. Topics include problem solveing techniques, how to get past your trepidation, and how to streamline your decision making process.
7 videos | 28m available Badge
Developing Your Critical Thinking and Cognitive Flexibility
It often seems like the whole world is on information overload. Each day, we encounter massive amounts of new false, or dubious information, alongside a steady stream of data that may, or may not, be relevant to our needs. As a leader, your critical thinking skills are essential for deciding what is important and making the best decisions for your organization. This course will help you improve your critical thinking skills. You'll learn about the intake, investigate, and act stages of critical thinking, as well as how to use analytical techniques to assess information. Finally, you'll learn the advantages of keeping an open mind through cognitive flexibility.
8 videos | 56m has Assessment available Badge Certification PMI PDU
Effective Team Communication
It's vital to maintain open, effective communication when working on a team. However, it's all too easy for teams to adopt bad habits. Without realizing how badly it affects your team, you or another team member may communicate in ways that lead to misunderstandings in teamwork, cause unnecessary conflict, keep others from having their say, and prevent collaboration. In this course, you'll learn about different verbal barriers to effective team communication and strategies for overcoming them. But speaking is only one part of communication; effective team leadership is about listening too. So you'll also learn about some active listening techniques that can help you be a better listener when managing teams.
8 videos | 22m has Assessment available Badge
Leading a Cross-functional Team
Many organizations have discovered the advantages of using cross-functional teams, such as diversity of skills, perspectives, and experience, to accomplish their goals. While the diversity inherent to these teams can present certain challenges, successfully managing teams is worth the reward. In this course, you'll learn about the benefits of cross-functional teams. You'll also learn about the various development stages of cross-functional teams and the risks at each stage. Finally, you'll learn about the team leadership skills and abilities a cross-functional team leader should have and best practices for the related teamwork.
8 videos | 32m has Assessment available Badge Certification PMI PDU
Strategies for Managing Technical Teams
Effective team leadership in the dynamic technology field is integral to business success, but managing technical teams has unique hurdles. In this course, you'll learn what the hurdles are when working on a team and managing teams in the technology field. You'll cover the qualities of a tech manager, and tips to manage tech teamwork to encourage effective collaboration.
6 videos | 26m has Assessment available Badge Certification PMI PDU
Establishing Effective Virtual Teams
Building and managing teams is enough of a challenge when everyone is in the same location. Collaboration when working on a team that's virtual requires even more commitment. In this course, you'll learn about teamwork and team leadership when working on a virtual team. You'll cover remote management and tactics for communication, assessment, and meetings for virtual teams.
8 videos | 30m has Assessment available Badge Certification PMI PDU
Facing Virtual Team Challenges
A virtual team can face the same difficulties as other teams, but remote teamwork also has unique challenges. In this course, you'll learn about tactics for managing teams that blend onsite and offsite members across time zones and geography. You'll be introduced to team leadership strategies for overcoming internal conflicts and handling collaboration and communication challenges. Finally, you'll learn how to evaluate and adapt your management style and approach to working on a team that is virtual.
7 videos | 26m has Assessment available Badge Certification PMI PDU
Building and Leading Successful Teams
No one is an island, and this is particularly true in business. Success is dependent upon skilled, committed individuals coming together to achieve common goals. Building teams is essential to personal and organizational success. Whether your group is permanent or temporary, efficient and effective team leadership is essential. In this course, you'll learn methods for team building and team leadership. You'll also learn strategies for avoiding and mitigating team dysfunction and conflict. Finally, you'll learn how successfully leading teams is integral in the modern marketplace.
7 videos | 55m has Assessment available Badge Certification PMI PDU
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