Public Relations Manager Journey
- 64 Courses | 31h 26m 17s
- 6 Books | 58m
- 6 Audiobooks | 1h 43m 50s
Public Relations & Advertising
The fundamentals of modern PR can help you build and monitor a successful PR campaign. This can include new research and marketing methods, creating and maintaining relationships with your influencers, and how to react to negative news stories. Learn more about public relations and advertising.
- 11 Courses | 4h 51m 4s
- 1 Book | 7m
- 1 Audiobook | 22m 53s
Businesses apply best practices in marketing to find and better understand their customers, to inform how they can most effectively advertise, and to stand out from their competition. Learn more about the best practices of marketing.
- 13 Courses | 4h 51m 56s
- 1 Book | 9m
- 1 Audiobook | 10m 41s
Social Media & Digital Marketing
According to recent research, over 90% of business-to-business customers carry out online research before they make a purchase decision. It’s clear that it’s important for every business to have an online presence. Today, when customers have a need or a problem to solve, the first step is to search for an answer online. Learn more about social media and digital marketing.
- 8 Courses | 4h 49m 22s
- 1 Book | 11m
- 1 Audiobook | 19m 31s
Writing, Editing, & Communication Skills
The many nuances and conventions in the English language make it diverse and interesting; however, when it comes to writing well, they can also cause some difficulties. For better writing skills, you must familiarize yourself with some of the most common errors of usage. Learn more about writing, editing, and communication skills.
- 12 Courses | 6h 48m 31s
- 1 Book | 10m
- 1 Audiobook | 19m 26s
Creativity & Problem Solving
Before you start looking for solutions to a problem, it's helpful to know what people want in an ideal world. This will give you some direction and aid in the strategic thinking needed to create alternative solutions. Learn more about creativity and problem solving.
- 10 Courses | 4h 33m 12s
- 1 Book | 11m
- 1 Audiobook | 19m 6s
Research & Planning
Creating a business plan helps you clearly see the opportunities and obstacles you'll inevitably face as you pursue your business idea. By implementing a business plan, you stand a better chance of getting the support you need to succeed. Learn more about research and planning.
- 10 Courses | 5h 32m 12s
- 1 Book | 10m
- 1 Audiobook | 12m 13s
But effective verbal communication, public speaking and presentation skills can be cultivated and improved. This course looks at methods for presenting your ideas in a convincing, succinct, and confident manner that will get them heard and given the attention they deserve.
In this course, you’ll learn about how customers search for solutions to their needs and how businesses can match those searches with the right online presence.
You’ll also learn how an online presence can be designed to engage and connect with customers, building strong relationships to support your business, as well as how you can increase conversion by optimizing your website content for searches.
Finally, you’ll examine the role of email marketing, which continues to provide one of the highest returns on investment of any digital channel by examining the key elements of compelling email communications, including how they align to your customer’s journey, and how they can help you to achieve your business objectives. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft
In this course, you’ll learn what analogical thinking is, when it’s best used, and how to use it. You’ll also learn under what situations it can fail, and how to avoid superficial analogies so you can make better strategic choices.
EARN A DIGITAL BADGE WHEN YOU COMPLETE THESE TRACKS
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.Digital badges are yours to keep, forever.
Book SummaryThe First 90 Days in Government: Critical Success Strategies for New Public Managers at All Levels
Book SummaryMarketing Communications: Offline and Online Integration, Engagement and Analytics, Sixth Edition
Book SummaryGet Social: Social Media Strategy and Tactics for Leaders
Book SummaryGet a Grip on Your Grammar: 250 Writing and Editing Reminders for the Curious or Confused
Book SummaryThe Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work
Book SummaryMarket Research in Practice: An Introduction to Gaining Greater Market Insight, Third Edition
Audio SummaryGet to Aha! Discover Your Positioning DNA and Dominate Your Competition
Audio SummaryReality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
Audio SummaryUnderstanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, 4th Edition
Audio SummaryProfessional Writing Skills: A Self-Paced Training Program
Audio SummaryDecision Making & Problem Solving Strategies
Audio SummaryGuide to Business Planning