Aspire Journeys

Public Relations Manager Journey

  • 64 Courses | 31h 23m 8s
Likes 4 Likes 4
Public relations (PR) has always been a balance of persuasion, information, and communication – but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships. Public relations (PR) professionals are vital for connecting with your audience and conveying your key brand messages in a clear and engaging manner. This Journey is based on real-time market information from Burning Glass Technologies and focuses on the role of the Public Relations Manager within organizations.

Public Relations & Advertising

The fundamentals of modern PR can help you build and monitor a successful PR campaign. This can include new research and marketing methods, creating and maintaining relationships with your influencers, and how to react to negative news stories. Learn more about public relations and advertising.

  • 11 Courses | 4h 51m 4s

Marketing

Businesses apply best practices in marketing to find and better understand their customers, to inform how they can most effectively advertise, and to stand out from their competition.  Learn more about the best practices of marketing.

  • 13 Courses | 4h 50m 25s

Social Media & Digital Marketing

According to recent research, over 90% of business-to-business customers carry out online research before they make a purchase decision. It’s clear that it’s important for every business to have an online presence. Today, when customers have a need or a problem to solve, the first step is to search for an answer online.  Learn more about social media and digital marketing.

  • 8 Courses | 4h 47m 43s

Writing, Editing, & Communication Skills

The many nuances and conventions in the English language make it diverse and interesting; however, when it comes to writing well, they can also cause some difficulties. For better writing skills, you must familiarize yourself with some of the most common errors of usage. Learn more about writing, editing, and communication skills.

  • 12 Courses | 6h 48m 31s

Creativity & Problem Solving

Before you start looking for solutions to a problem, it's helpful to know what people want in an ideal world. This will give you some direction and aid in the strategic thinking needed to create alternative solutions.  Learn more about creativity and problem solving.

  • 10 Courses | 4h 33m 12s

Research & Planning

Creating a business plan helps you clearly see the opportunities and obstacles you'll inevitably face as you pursue your business idea. By implementing a business plan, you stand a better chance of getting the support you need to succeed.  Learn more about research and planning.

  • 10 Courses | 5h 32m 13s

COURSES INCLUDED

Strategies for the Modern Public Relations Professional
Public relations (PR) has always been a balance of persuasion, information, and communication – but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships. In this course, you'll learn the fundamentals of modern PR, including new research and marketing methods, how to create and maintain relationships with your influencers, and how to react to negative news stories. You'll also learn how to build and monitor a successful PR campaign.
7 videos | 21m has Assessment available Badge
Writing Skills for Public Relations
The ability to write well is an essential skill and responsibility for all public relations (PR) professionals. Good writing is often time consuming and doesn't always come easy, but it's vital for connecting with your target audience and conveying your key brand messages in a clear and engaging manner. In this course, you'll learn how to develop written messages for your public relation initiative. You’ll explore how to create and distribute attention-grabbing press and social media releases. You’ll also learn techniques for managing an effective social media marketing campaign.
6 videos | 19m has Assessment available Badge
Conquering the Challenges of Public Speaking
Most people find the task of public speaking daunting. But with enough practice and preparation, anyone can be effective at delivering a speech. Being a competent public speaker allows you to showcase your work and deliver an effective presentation. However, you won't convey your message if you fail to engage your audience, handle audience challenges that arise, and tackle your nerves and anxiety. In this course, you'll learn about the basics of good speech delivery and dealing with some of the most common challenges of public speaking, such as handling difficult questions or hecklers in your audience. You'll also find out methods of overcoming public speaking anxiety.
8 videos | 25m has Assessment available Badge
Planning an Effective Presentation
Concern about the impact of a presentation can inspire presenters to improve their verbal communication skills, enabling them to get the desired results. Public speaking and business presentations can be immeasurably improved if the presenter devotes sufficient time and attention to planning. In this course, you'll learn how to define and understand your audience's characteristics, knowledge, needs, and responses. You'll also learn how to organize your presentation's timing, purpose, key points, and approach so that it is engaging, focused, and relevant. Finally, you'll learn about different presentation methods, such as PowerPoint presentations, and when they're most effectively used.
8 videos | 30m has Assessment available Badge Certification PMI PDU
Building Your Presentation
Effective business presentations need to have a sound structure. To ensure that your presentation has this structure, you need to consider its overall purpose, your audience, and the key points you'll be presenting, and then put them all together into a plan of