Public Relations Manager Journey

Public relations (PR) has always been a balance of persuasion, information, and communication - but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships. In this course, you'll learn the fundamentals of modern PR, including new research and marketing methods, how to create and maintain relationships with your influencers, and how to react to negative news stories. You'll also learn how to build and monitor a successful PR campaign.

The ability to write well is an essential skill and responsibility for all public relations (PR) professionals. Good writing is often time consuming and doesn't always come easy, but it's vital for connecting with your target audience and conveying your key brand messages in a clear and engaging manner. In this course, you'll learn how to develop written messages for your public relation initiative. You'll explore how to create and distribute attention-grabbing press and social media releases. You'll also learn techniques for managing an effective social media marketing campaign.

Most people find the task of public speaking daunting. But with enough practice and preparation, anyone can be effective at delivering a speech. Being a competent public speaker allows you to showcase your work and deliver an effective presentation. However, you won't convey your message if you fail to engage your audience, handle audience challenges that arise, and tackle your nerves and anxiety. In this course, you'll learn about the basics of good speech delivery and dealing with some of the most common challenges of public speaking, such as handling difficult questions or hecklers in your audience. You'll also find out methods of overcoming public speaking anxiety.

Concern about the impact of a presentation can inspire presenters to improve their verbal communication skills, enabling them to get the desired results. Public speaking and business presentations can be immeasurably improved if the presenter devotes sufficient time and attention to planning. In this course, you'll learn how to define and understand your audience's characteristics, knowledge, needs, and responses. You'll also learn how to organize your presentation's timing, purpose, key points, and approach so that it is engaging, focused, and relevant. Finally, you'll learn about different presentation methods, such as PowerPoint presentations, and when they're most effectively used.

Effective business presentations need to have a sound structure. To ensure that your presentation has this structure, you need to consider its overall purpose, your audience, and the key points you'll be presenting, and then put them all together into a plan of action to guide you. In this course, you'll learn how to write the key parts of a presentation so they're memorable and effective. You'll also learn how to select and use eye-catching visual aids to bring your PowerPoint presentations to life. Finally, you'll learn how to rehearse your presentation - a key step for public speaking that will improve your verbal communication skills and build confidence for the real thing.

Whether your job includes delivering sales pitches, making PowerPoint presentations, or leading team trainings, presentation excellence can only be achieved when the standard of your public speaking matches the quality of your content. Having diligently prepared your presentation, you need to make sure that your delivery is engaging, enthusiastic, composed, and confident. In this course, you'll learn how to set up the right environment for your business presentations. You'll also learn techniques for managing stage fright and using your verbal communication skills and body language to deliver your message clearly and effectively. Finally, you'll learn about how to deal with audience questions in a Q&A session and the impact this has on your credibility.

Innovation, disruption, and revolutionary ideas are the stuff of business success. But unless you can get those ideas across to the people in your organization how matter, they're destined to remain pipedreams. Bland business presentations aren't doing your ideas justice and boring PowerPoint presentations are blunting your message. But effective verbal communication, public speaking and presentation skills can be cultivated and improved. This course looks at methods for presenting your ideas in a convincing, succinct, and confident manner that will get them heard and given the attention they deserve.

Communicating with confidence is critical to your message being successfully received. Feeling confident in a high stakes situation is not always easy but with effort, confidence can be cultivated and improved. In this course, you'll learn about being an effective speaker. You'll discover ways to prepare, techniques to avoid being nervous and how to use your voice and body language to communicate with self-confidence.

Communicating with self-confidence is critical for success in both your personal and professional life. When the people you communicate with in daily life sense that you're nervous and don't feel confident in yourself, they may not feel confident in you either. In this course, you'll learn what's meant by "self-confidence," and the behavioral indicators of low and healthy self-confidence levels. You'll also learn how to perform a personal analysis of your current self-confidence levels, so you know which areas to work on. Finally, you'll discover some self-development techniques you can use for building and maintaining confidence in yourself.

Every company knows that to attract new customers and retain existing ones, they must be able to harness the opportunities that the internet provides. To reach this target market online, you'll need an effective digital marketing strategy. In this course, you'll learn about marketing communication strategies that will help you connect with your customers. You'll explore the digital marketing funnel, which can lead your customers from considering your product or service to actually buying it. In addition, you'll learn about digital marketing planning and the role of social media in marketing.

In addition to social media marketing, many companies are now using search engine marketing (SEM) to reach out to their target markets. SEM is one of the most powerful digital marketing tools available, eclipsing traditional advertising. In this course, you'll learn about the importance of SEM, and how it can help bump your site to the top of a search engine results page. You'll explore search engine optimization (SEO), as well as organic tactics for improving your website's ranking. You'll learn about offsite strategies to help you leverage external organizations. And you'll also discover paid for search tactics to help you target interested customers in your market.

Social media pages, user review sites, and online communities are some common digital marketing tools used to connect with your target market. These tools, however, can also be used by customers to rate - and complain about - a company's products or services. Without proper online reputation management, your relationship with your customers may be irrevocably damaged. In this course, you'll learn how to build and maintain relationships with your online customers to protect your corporate reputation. You'll also learn how to use digital PR, blogs, and online user communities to drive your brand.

The growth of mobile devices and social media have dramatically changed how consumers interact online. This has had a profound effect on how businesses market services and products to their customers. The facts about Digital are compelling. People prefer to interact online, mobile devices now account for over 50 percent of web page views, the current worldwide total number of Internet users is 4.5 billion, and social media users worldwide represent 3.2 billion people. In this course, you'll learn how digital provides opportunities for understanding the customer journey, creating sustainable business growth, and fostering more highly functioning organizations, teams, and individuals. You'll also learn how organizations can benefit from applying digital technologies and practices to their marketing plans and strategies. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

With the rise in Digital, businesses are challenged to carefully consider how customer and employee data are captured, stored, and retained. Because data security risks such as data breaches and cyber threats regularly affect organizations, businesses do well to plan, manage, and mitigate against these internal and external risks. Without careful management, risks can easily get out of hand, especially in a social media environment. This can cause serious damage to a business or its brand. In this course, you'll learn about the risks that can affect organizations online, how, without careful management, they can grow beyond control, and ways to manage and mitigate against them. You'll also review the potential impacts of various risks related to Digital, such as a data breaches and cyber threats, and how proper planning can prevent them. You'll explore how the rise in social media increases the likelihood that small events can quickly become a global issue for a company, and how issues that arise must be treated with care, using pre-defined guidelines. In addition to these risks, you'll examine various business challenges associated with Digital, such as lack of digital skills faced by many companies, the need for innovation, and difficulties related to an organization's structure. Finally, you‘ll review evolving regulations around the use of Digital, and how to ensure that your approach is aligned with local market requirements. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

Digital technology brings the power to transform interactions within business, but it's imperative that organizations are agile enough to respond in an ever-changing digital landscape. Digital also enables easier review of digital metrics. By consistently measuring key metrics and performance indicators, Digital helps businesses to learn from each cycle of the process to inform the next iteration. In this course, you'll learn that a digital mindset means understanding the power of digital technology to transform interactions within the business and you'll gain a richer set of customer insights by analyzing the way they interact with your organization through your digital assets. This in turn can help you to understand the customer journey and to improve the experience for your customers, which further increases engagement and conversion. You'll also explore the customer and company benefits of adopting a digital mindset and how an agile approach involves frequent reviews, allowing businesses to lower their costs and to increase their market reach more efficiently. Finally, this course shows you how to solve problems differently with Digital, and how adopting a digital culture and mindset can add value to your business, your organization, your department, and your own role. In this course, This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

Successful marketing is about optimizing relationships with your customers. That not only includes the value you offer them, but the value you get from them in return. Businesses apply best practices in marketing to find and better understand their customers, to inform how they can most effectively advertise, and to stand out from their competition. In this course, you'll learn about the key role of modern marketing and how companies effectively plan their marketing strategies. You'll gain understanding of how market segments are determined, how customers are targeted, and how organizations reach their customers. Finally, you'll learn the ways that digital marketing resources like social media can positively impact business marketing efforts.

Successful marketing is about optimizing the value you offer customers, as well as the value you get from them in return. Understanding its function will help you better understand the relationship that companies need to build with their customers. Knowing how to effectively advertise and use each distribution channel will help you stand out from the competition. In this course, you'll learn about the key functions of modern marketing and its link to overall corporate strategy. You'll also consider the role of advertising and distribution in digital marketing. Finally, you'll learn about the foundations for creating a marketing strategy and making the most of each advertisement in your distribution model.

An effective marketing strategy takes time and money. It's vital to get things right, and this requires proper marketing planning. The elements of the traditional marketing mix form important strategic cornerstones of any marketing activity. However, this traditional marketing mix fails to address two very important aspects of marketing: planning and people. In this course, you'll learn about strategic and tactical planning and the kinds of market research that support it. You'll be introduced to the basics of budgeting for, developing, executing, and evaluating a marketing plan. And you'll learn how companies can engage all their employees in developing their own marketing roles.

The marketing mix is a collection of elements that uses advertising to satisfy customers' needs and meet business objectives. We all buy products - we read the advertisement and we check the competition. The company can advertise the product and then send it along the distribution channel. In this course, you'll learn about a few elements of the marketing mix: product, price, and promotion. You'll learn how marketing is involved in developing new products and about the stages of the product life cycle. You'll also learn about pricing, including how to approach product pricing. Finally, you'll learn about promotional techniques, including the importance of distribution and having a robust distribution model.

Although using an advertisement may be an important aspect of your marketing strategy, there's much more to marketing than just finding the best way to advertise your products or services. There's also the vital process of how your product gets all the way from the producer into the hands of your target customers - the product distribution. This process has changed immeasurably with the invention of the Internet, and, just as with online advertising, it brings about a whole new range of concerns related to ethics. In this course, you'll learn about the importance of an effective distribution model and selection of a distribution channel. You'll also learn key distribution strategies and systems, how to select and manage distributors, online distribution opportunities, and e-marketing.

It takes a certain amount of marketing innovation to win customers today. When developing a competitive marketing strategy, conducting effective research is a key step. You need to assess your organizational capabilities and advertising activities. In this course, you'll learn how to assess an organization's core capabilities and how to conduct a marketing audit. This course also describes how to conduct an internal analysis as part of the process of developing competitive marketing strategies. It explains the types of questions you may need to ask about your organizational resources and capabilities. And it describes areas to consider when doing a marketing audit and looking at innovation activities.

Professional marketers today have unprecedented access to customer data and complex data sets. By using Big Data technologies and analytical tools, they can gather insights about their target markets through things like website traffic, e-mail marketing, and social media activity. And they can glean incredibly useful information from dealing with Big Data to help drive effective operational marketing strategy. In this course, you'll learn about the characteristics of Big Data, the benefits of managing Big Data for marketing purposes, the key challenges associated with using Big Data, and the best practices for data storage and handling methods. The course also covers considerations when implementing Big Data strategies.

Using social intelligence (SI) is not just about recording the number of likes, retweets, or followers you have on your various social media outlets. True social intelligence involves using the vast amount of raw, real-time data you have at your disposal and converting it into practicable insights to improve customer relationships. In this course, you'll learn about the benefits of social intelligence to your organization's performance. You'll explore how to monitor social media, as well as common sources of social media data. Finally, you'll discover best practices for analyzing that data, common mistakes to avoid, and ways to use social-awareness strategies that deliver real business value.

Social media is one of the most vital technologies companies can use to attract, connect with, and retain customers. If you want to meet customers where they are, that's the place to be. In this course, you'll learn why social media is such an important tool of persuasion for businesses. You'll explore how companies use social media today as a key component of a persuasive communication strategy. You'll also learn how to analyze your organization's social media channels and marketing strategies to strengthen and maintain your relationship with your customers.

In today's business environment, a positive social media presence is vital for success. Having someone responsible for online community management can help ensure that your online communities are getting the most from your social media marketing. In this course, you'll learn about the benefits and capabilities of community management as part of your overall digital marketing strategy. You'll explore the four pillars of effective digital community management and the elements to include in your organization's digital community management strategy. You'll also learn considerations and best practices for monitoring and engaging online communities, and you'll explore digital community management trends.

More than ever, people are using social media. They aren't just interacting with friends, but with businesses as well. Today, customers expect businesses to reach them on social media. As a result, social media not only gives businesses invaluable customer data, it provides an effective way to promote products and services to grow the business as well. In this course, you'll learn the key features and benefits of social media for businesses, and become familiar with its key concepts and terminology, essential to understanding the role it can play in engaging with customers, providing support, advertising, and generating business. You'll also learn about the most popular social media tools, and how personal branding and an active community can be a real differentiator for your organization, and how it can support your overall business objectives. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

Social media and mobile use are closely linked, which means customers are more likely to connect with businesses for customer service when it suits them. Customers prefer social media for contacting businesses because they can multi-task while waiting for a response. This gives customers more control over the communication channel, so businesses must have a plan to manage expectations and engage with customers on their terms and in the social media platforms they frequent. In this course, you'll learn about the importance of using social media for customer service, the changes brought about by social customer services, and how companies are adapting to this new way of addressing customer issues. You'll also learn how changes in the behavior and expectations of customers have impacted customer service and become familiar with the advantages of social customer service for businesses, gaining an understanding of the importance of other digital tools to support your customers. Finally, you'll explore the challenges of social customer care and the strategic approaches that you can implement to improve customer service. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

According to recent research, over 90% of business-to-business customers carry out online research before they make a purchase decision. It's clear that it's important for every business to have an online presence. Today, when customers have a need or a problem to solve, the first step is to search for an answer online. In this course, you'll learn about how customers search for solutions to their needs and how businesses can match those searches with the right online presence. You'll also learn how an online presence can be designed to engage and connect with customers, building strong relationships to support your business, as well as how you can increase conversion by optimizing your website content for searches. Finally, you'll examine the role of email marketing, which continues to provide one of the highest returns on investment of any digital channel by examining the key elements of compelling email communications, including how they align to your customer's journey, and how they can help you to achieve your business objectives. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

Effective business writing is one of the most important communication skills in the workplace today. By writing well, using clear sentences and correct grammar, you can ensure your message is communicated to and understood by your intended audience. Unfortunately, the opposite is also true - poorly structured sentences can not only cause confusion, but may also damage your reputation. In this course, you'll learn about the fundamental elements for better writing - the parts of speech. These are the building blocks of sentences, so learning about them can help you skillfully combine words into meaningful sentences. This course describes the eight parts of speech and shows how to use them effectively and correctly.

Spelling errors are all too common, and are one of the main culprits behind poor business writing. A wrong letter here, an extra letter there, and your reader may lose confidence in your communication skills and overall competence as a professional. That's why writing well doesn't just mean writing persuasively - it also means knowing the rules, as well as the exceptions, of spelling. In this course, you'll learn how to spell words with prefixes and suffixes, and how to form the plural and possessive forms of words. You'll also learn general rules on how to spell correctly, as well as some handy tips for better writing in general.

Writing well is not just about constructing logical sentences. It also involves the correct use of abbreviations, capital letters, and numbers in your business writing. Knowing how to use them consistently is a strong asset to have as part of your communication skills. In this course, you'll learn the basic rules of capital letters, abbreviations, and numbers. You'll learn how to correctly abbreviate titles, names, locations, and countries, as well as how to capitalize direct quotes, titles, names of organizations, and product names, among other elements. In addition, you'll explore other key elements for better writing - the forms and uses of numbers with dates and time, money, fractions, and symbols.

Punctuation is the collection of marks used to separate sentences and their parts. Although appropriate punctuation is an undervalued part of your communication skills, it can make your business writing clear and less likely to be misinterpreted. In this course, you'll learn the standard rules and guidelines for using punctuation marks, including the correct use of periods, question marks, and exclamation points. You'll learn a crucial aspect of better writing that often causes much confusion - how to correctly use commas. The course includes rules for better writing such how to use different connecting and separating marks, like colons, semicolons, dashes, and hyphens. In addition, it shows how to properly use apostrophes, parentheses, brackets, and quotation marks.

Syntax is the grammatical term for arranging words to create logical phrases, clauses, and sentences. Well-constructed sentences express an idea by using the parts of speech in a logical order, and are essential for effective business writing. A misplaced modifier might get a chuckle out of the reader, but it reflects poorly on your communication skills. In this course, you'll learn some of the fundamentals for better writing - the parts of a sentence, such as the subject and predicate, as well as phrases and clauses. You'll examine subject-verb agreement, as well as agreement between pronouns and their antecedents. You'll also discover some techniques for writing well, such as how to identify and fix common types of sentence errors.

The many nuances and conventions in the English language make it diverse and interesting; however, when it comes to writing well, they can also cause some difficulties. For better writing skills, you must familiarize yourself with some of the most common errors of usage. In this course, you'll learn how to use commonly confused words correctly, including word pairs that sound alike and those that have related meanings. You'll explore often misused verbs - for example, affect and effect or apprise and appraise - that can impede professional business writing. You'll also learn some idiomatic combinations of verbs and prepositions that can be confusing and will put your communication skills to the test.

Not everybody is a natural public speaker. Public speaking is a skill , one that requires significant planning and preparation. It involves developing written communication skills and learning how to deliver your writing in public. In this course, you'll learn how to write a speech by setting the aim of your speech and considering your audience and theme. You'll also be introduced to best practices for planning and researching a speech. And you'll learn how to check your written speech and ensure the grammar is correct.

Have you ever read a piece of business writing and found the message unclear? Writing well, like other communication skills, can be cultivated and improved. To write an effective business message, you need to first know and understand your audience and your purpose for choosing written communication to convey it. In this course, you'll discover how improving your written communication aids in creating messages that convey the appropriate tone for different readers throughout the organizational hierarchy. You'll also explore how better writing can effectively fulfil its three most common purposes: to inform, respond, or persuade.

Being clear and concise in business writing isn't always easy. But writing well is essential in the workplace if you want what you write to be read, understood, and acted upon. In this course, you'll learn how improving your communication skills through better writing techniques can make your message clear and comprehensible. You'll learn how your written communication is more effective when you understand the importance of using familiar, concrete, and specific language. You'll also explore tips for being more concise in your writing and best practices for organizing content.

All of us can think of a piece of business writing that's lacking a key point or contains an embarrassing typo or spelling error. From that point on, it becomes difficult to take it seriously, whatever it's topic or content. In business, solid, professional written communication is essential to the clarity and credibility of your message. In this course, you'll learn how improving your communication skills through better writing will help you produce more focused, polished, and effective business documents. It offers guidance on how to edit and proofread effectively, covering key areas, such as tone, structure, clarity, and accuracy, as well as common grammar, punctuation, and spelling mistakes to watch out for.

There is a science behind communication, including how we react neuro-physiologically to others - through verbal communication such as their words and tone, as well as the non-verbal communication of their actions and body language. There's also an art to communication, allowing your authentic self to shine through and allowing the exchange with another person to unfold naturally. In this course, you'll learn about the art and science of communication. You'll explore techniques for connecting with your audience and building trust with them so that your communication intention is clear and understood. You'll also learn the basic principles of assertive communication that is positive and not aggressive.

In this course, you will learn techniques for developing a team of "creative gurus" - team members who excel at generating innovative ideas. You will learn ways to assemble your team, generate creative ideas, overcome barriers to team creativity, and foster a creative workplace.

Believe it or not, everyone has the potential to be creative. If you're struggling to express your ideas, then something is getting in the way. But with the right approach and techniques, team leaders can provide a safe space that encourages brainstorming, innovating, and creative thinking. In this course, you'll learn about characteristics of creative people, how to overcome personal barriers, and how to foster team innovation in a work environment. It describes personal barriers to creativity and how to overcome them and provides strategies for enhancing creativity in the workplace. It also outlines key requirements for promoting creativity and explores techniques for fostering creativity in teams.

You might not describe yourself as a creative person, but everyday activities - like problem solving or spotting opportunities - rely on your creative thinking and innovation. Originality is key, but your ideas also have to work within real-world constraints. In this course, you'll learn about the different stages of innovating and techniques for verifying the workability of your ideas. You'll also discover guidelines and techniques for building on and testing an idea, such as brainstorming. The course outlines when to use research and simulations to check the workability of an idea, and it discusses ways to build on ideas effectively.

Everyone could benefit from a boost in creativity. Whether you're in marketing and advertising, management, or software development, all professionals need to be able to come up with original ideas and think outside the box every now and then. But sometimes the pressure to think creatively is the very thing that blocks the flow of fresh ideas and results in the type of procrastination that is an obstacle to efficient time management. This course focuses on the relationship between procrastinating and creativity. You'll learn about how the optimal amount of procrastination actually boosts creativity and efficiency. You'll also learn how to use creativity boosters to help you past those times when you procrastinate a little too much.

Before you start looking for solutions to a problem, it's helpful to know what people want in an ideal world. This will give you some direction and aid in the strategic thinking needed to create alternative solutions. In this course, you'll learn how to define ideal states and generate and evaluate problem solutions. You'll also learn how to recognize and avoid common pitfalls when solving problems.

Solving problems requires strategic thinking. You need to ask the right people the right questions to get to the source of the issue and find the solution. In this course, you'll learn about identifying stakeholders, gaining their input and trust, and using analysis techniques to get to the root cause of a problem.

When the time comes to make a final, critical decision, you need to be able to understand the reasons for making that decision, as well as its possible consequences. You must also assess the effectiveness of your decisive action in solving a particular organizational problem. In this course, you'll learn techniques for making decisions based on key criteria, such as costs, time constraints, and organizational goals. You'll explore different decision-making styles, and how each can help in problem solving. You'll also learn how to plan, manage, evaluate, and celebrate solution implementation.

When struggling with a difficult problem, it's easy to become hemmed in by traditional habitual thinking. Learning to leverage the power of analogical thinking allows you to think creatively and gain fresh insights through the exploration of unexpected similarities. In this course, you'll learn what analogical thinking is, when it's best used, and how to use it. You'll also learn under what situations it can fail, and how to avoid superficial analogies so you can make better strategic choices.

Creating a business plan helps you clearly see the opportunities and obstacles you'll inevitably face as you pursue your business idea. By implementing a business plan, you stand a better chance of getting the support you need to succeed. In this course, you'll learn about what a business plan is, the business planning process, and the steps you need to take when creating a business case. You'll also learn how to carry out an internal analysis and about the key elements examined in any external and SWOT analyses. Finally, you'll learn about activities that can help you when implementing a business case, including developing action plans and determining how the implementation should be measured, monitored, and assessed.

To resolve many of the threats and challenges that your organization will likely have to face, it's essential that you develop a business strategy that incorporates a clear vision, new ideas, and innovative solutions. This course explores the characteristics of strategic thinking, as well as the traits you need to plan and implement an effective strategy. It also covers how to develop your capacity for thinking strategically through creative thinking, being prepared to deal with complexity, and being aware of what's going on inside and outside your organization.

Big-picture thinking stretches beyond the short term and considers how an organization can succeed in the long term. By thinking strategically about a problem using the bigger picture, you can elevate your perspective and get a better idea of the forces at play within your organization. This course describes how systems thinking can help you become skillful at making sense out of opposites and contradictions and better understand cause and effect while managing your department according to the business strategy. It explains actions you can take to encourage creative thinking and come up with solutions that take into account the bigger picture. You'll also learn how understanding your organizational value chain can help you connect to the organization's strategy and implement it more effectively.

Risk is an inevitable aspect of any business. As a manager, it's important that you mitigate or avoid the potential impact of a risk if it comes to pass, to ensure the long-term survival of your organization. This course focuses on the first step in managing risk, identifying risks to your organization. You'll explore the difference between internal and external risks, and how some risks may actually present a strategic opportunity. You'll also learn how to use some techniques that can help you identify risks and calculate the probability that they will occur, including root cause identification, the Delphi technique, and brainstorming sessions.

Risk is a fact of life for businesses and one that will never just go away. But before you can start managing risk, you need to be able to assess a risk - as well as its probability - in order to create a strategic plan that will enable you to avoid or mitigate its potential negative impact. In this course, you'll learn some common techniques for assessing risk, including opportunity assessment, and threat assessment using FMEA - failure mode and effects analysis.

The third step to take when managing risk, once you've identified and assessed risks to your organization, is to deal with them appropriately. Some risks may have a higher probability of becoming a reality than others, while others may have more of a negative impact. You'll need to treat each of these types of risks differently. This course covers how to create an effective strategy for responding to risk, such as risk exposure adjustment and contingency planning. It also outlines specific strategic plans for dealing with a risk that may be a threat or an opportunity.

Risk taking can revolutionize business, but you need to know when and how to take a strategic risk when the opportunity arises. Managing risk means effectively assessing a threat by recognizing the probability of that risk occurring and evaluating the impact of the risk should it occur. In this course, you'll learn to define strategic risk taking, what holds individuals back, and how to make calculated leaps of faith.

Business execution is the "how" of getting things done. As a leader, you must be skilled in driving performance and strategy in the right direction through business execution. In this course, you'll learn about the characteristics of business execution cultures. You'll also learn techniques for fostering a business execution culture. Finally, you'll learn about the three elements needed to execute your business strategy: planning, people, and practice.

Business execution is the "how" of getting things done. As a leader, you can use business execution to drive performance and strategies in the right direction, to solve problems, and to inspire others. In this course, you'll learn about the characteristics that define effective business execution culture. You'll also become familiar with the three elements needed to execute a business plan: practice, planning, and people. Finally, you'll learn actionable strategies for fostering a business execution culture.