Marketing Essentials

  • 9m
  • 9 questions
Marketing drives organic growth in every business. Learn from basic to advanced best practices for marketing your products and services. Marketing is essential no matter what your product or service, as it enables your company to profit and grow. Here you'll discover what the market cares about and the principles and techniques to create winning campaigns.

Topics covered

  • Applying Competitive Advantage to Marketing Strategies
  • Building Trust: Ethics and the Marketing Mix
  • Creating Brands through People and Planning
  • Marketing: The Process and Functions that Build Customer Relationships
  • Product, Pricing, and Promotion in the Marketing Mix
  • The Basics of Marketing
  • The Four Ps: Essential Factors in Marketing
  • The People and Planning in Marketing
  • Traditional and Online Distribution and Ethics in the Marketing Mix