Marketing Essentials

  • 9m
  • 9 questions
Marketing drives organic growth in every business. Learn from basic to advanced best practices for marketing your products and services. Marketing is essential no matter what your product or service, as it enables your company to profit and grow. Here you'll discover what the market cares about and the principles and techniques to create winning campaigns. This benchmark evaluates your understanding of this topic. Being aware of potential knowledge gaps allows you to better understand your current competency and areas for improvement, so you can find suitable content and curate your own learning path. The courses recommended at the end of this benchmark can help you fill potential gaps in your knowledge.

Topics covered

  • Applying Competitive Advantage to Marketing Strategies
  • Building Trust: Ethics and the Marketing Mix
  • Creating Brands through People and Planning
  • Marketing: The Process and Functions that Build Customer Relationships
  • Product, Pricing, and Promotion in the Marketing Mix
  • The Basics of Marketing
  • The Four Ps: Essential Factors in Marketing
  • The People and Planning in Marketing
  • Traditional and Online Distribution and Ethics in the Marketing Mix