Aspire Journeys

Data for Skillsoft Marketing

  • 26 Courses | 36h 59m 59s
  • 3 Books | 58m
Custom Journey for Skillsoft Marketing_Draft

Track 1: Data-Driven Mindset

The focus will be on the fundamentals of data, applications for marketing, and building data literacy.

  • 5 Courses | 5h 10m 41s
  • 1 Book | 15m

Track 2: Data Tools & Reporting

In this track, the focus will be on tools used to analyze and report on marketing data. 

  • 10 Courses | 11h 58m

Track 3: Data-Driven Decisions

In this track the focus will be on making effective data-driven decisions.

  • 2 Courses | 3h 3s
  • 1 Book | 40m

Track 4: Presenting Data & Intro to Visualizations

In this track the focus will be on storytelling with data, presenting and a look at visualizations.

  • 9 Courses | 16h 51m 15s
  • 1 Book | 3m

COURSES INCLUDED

Data Nuts & Bolts: Fundamentals of Data
Dealing with large amounts of data is essential to any modern business and to become a data-driven organization, leaders and decision-makers must establish a deeply ingrained data culture. Use this course to understand the underlying principles of analyzing data and get familiar with terms related to data in order to properly deliver data-related projects. This course will help you identify the basic concepts and processes related to data analysis, modern data sources, and data pipelines. You'll also discover fundamental principles of data storage, migration, and integration, along with common methods for data visualization and reporting. Having completed the course, you'll be well versed in foundational concepts of data, related terminologies, and various data processing methods.
10 videos | 33m has Assessment available Badge
Big Data Concepts: Getting to Know Big Data
Big data analytics has become an essential part of any business dealing with the digital world. The ability to collect large amounts of data and turn it into insights has transformed the world's business landscape. To properly manage projects using such technologies, leaders should at least have a foundational understanding of big data. Use this course to get to grips with the necessary concepts and terminologies you'll need when discussing big data projects. Learn about the primary sources and characteristics of big data. Then, dive into the world of big data analytics - exploring its main advantages, use cases, and significant challenges. When you've finished this course, you'll be able to speak about data-related projects, discussing relevant data infrastructures and architectures confidently.
12 videos | 43m has Assessment available Badge
Killer Marketing with Big Data
Professional marketers today have unprecedented access to customer data and complex data sets. By using Big Data technologies and analytical tools, they can gather insights about their target markets through things like website traffic, e-mail marketing, and social media activity. And they can glean incredibly useful information from dealing with Big Data to help drive effective operational marketing strategy. In this course, you'll learn about the characteristics of Big Data, the benefits of managing Big Data for marketing purposes, the key challenges associated with using Big Data, and the best practices for data storage and handling methods. The course also covers considerations when implementing Big Data strategies.
6 videos | 25m has Assessment available Badge Certification PMI PDU
Data Literacy for All Bootcamp: Session 1 Replay
This is a recorded Replay of the Data Literacy for All Live session that ran on July 6th at 11 AM ET. In this session Vignesh Narayanaswamy discusses the benefits of data, an overview of data analytics, data governance, data tools, and data teams.
3 videos | 2h available Badge
Understanding Bias in Data Bootcamp: Session 1 Replay
This is a recorded Replay of the Understanding Bias in Data Live session that ran  on September 29th at 11 AM ET. In this session, Dr Ruha Benjamin, Associate Professor of African American Studies, Princeton University  presents her keynote.
3 videos | 1h available Badge
Analytics Literacy for Business Professionals
Enterprises increasingly rely on analytics for effective decision-making, optimization, and innovation, resulting in an increased demand for an analytically literate workforce. This course covers the benefits of building your analytics literacy, as well as techniques for doing so. This course also covers some common analytics pitfalls, and best practices for supporting effective analytics practices in your organization. This course was developed with subject matter provided by the International Institute for Analytics. (www.iianalytics.com)
7 videos | 40m has Assessment available Badge Certification PMI PDU
Sign-in & Setup with Salesforce Lightning
Get acquainted with Salesforce Lightning. Discover how to sign in to your account, navigate and customize the interface, edit your personal information, link with your Twitter account, and create a new list view.
10 videos | 34m available Badge
Managing Sales Data
Properly managing sales data is vital to making a profit. Discover how to use Salesforce to create reports; manage leads; import leads, accounts, and contacts; export data; and delete records.
9 videos | 49m has Assessment available Badge
Complete Guide to Excel 365: Getting Started
Microsoft Excel has many potential applications, offering extensive, customizable features to suit virtually all tasks and workflows. At first, Excel can be intimidating, but the benefits of knowing how to eke out every bit of this tool's productivity far outweigh the slight learning curve. In this course, you'll learn how to set up Excel, identify and choose an Excel template, l