Aspire Journeys

Innovating with the Customer in Mind

  • 4 Courses | 2h 3m 56s
  • 3 Books | 7h 7m
Innovating with your customer in mind ensures that whatever you create, whether it's a new product or a service, meets your customer's needs and wants. When you focus on your customer, it can lead to more successful innovations and happier, more loyal customers. Ultimately, a strong customer focus can help keep your company relevant and competitive in the market.

Build Your Baseline

Gain a solid baseline of knowledge on this topic.

  • 2 Courses | 36m 9s
  • 1 Book | 9m

Practice and Apply

Practice what you’ve learned and apply it in real-world scenarios.

  • 2 Books | 6h 58m

Expand and Grow

Expand and grow your knowledgebase with additional learning.

  • 2 Courses | 1h 27m 47s


Innovating with the Customer in Mind
In today's rapidly changing market, it is not enough to simply offer a good product or service. To stay ahead of the competition, you need to understand your customer's needs and preferences, and constantly innovate to meet those needs. In this course, you will learn the importance of customer-centric innovation and explore strategies to assess and develop a deep understanding of your customers' needs. Additionally, you will acquire design thinking skills to effectively implement the best solutions to maximize customer satisfaction and drive business growth. You will also learn approaches that can be used to build and maintain long-term customer relationships, as well as strategies for establishing a customer-focused organization.
6 videos | 23m has Assessment available Badge
Why Innovation Depends on Intellectual Honesty, powered by MIT SMR
In this course, the authors explain the different types of team cultures, each of which reflects a different emphasis on psychological safety and intellectual honesty and all of which support or discourage learning and innovation to different degrees. The authors also explain the four principles that are most important to achieving an innovative, high-performance team culture.
3 videos | 12m has Assessment available Badge


Unlocking Your Own Creative Genius
Creativity is a critical asset at work. It fuels innovation, inspires fresh perspectives, and drives problem-solving. For individuals, cultivating creativity opens doors to unexplored possibilities, nurtures adaptability, and enhances self-expression. This personal growth extends beyond individuals; as creativity flourishes within a team, it ripples across an organization. Creative minds foster a culture of innovation, bringing forth new products, services, and approaches that revitalize businesses, elevate competitiveness, and propel growth. In this course, you'll learn about the benefits of developing your creativity, recognize the obstacles that prevent individuals from engaging in creative thinking and innovation, identify the key skills that differentiate innovators from followers, and learn practical tips and strategies that boost your creative prowess.
6 videos | 27m has Assessment available Badge
MIT SMR: Adopt Open Strategy to Fuel Innovation
Confining strategic discussions to the C-suite can limit perspectives and hamper agility. Increasingly, companies that open up strategic initiatives to a diverse group of stakeholders -even competitors - are finding better ways to stay ahead of disruption. Please join Kurt Matzler and Julia Hautz, coauthors of Open Strategy (MIT Press), as they lay out a blueprint for success with an open strategy process. They'll define what open really means, give examples, and offer ways to discern how open strategy will work for your organization.
1 video | 1h


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Customer Innovation: Customer-Centric Strategy for Enduring Growth
Customer Innovation by Marion Debruyne is a guide on increasing the longevity of companies through customer-centric strategies. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
book Duration 9m book Authors By Marion Debruyne



A Complaint is a Gift Workbook: 101 Activities, Exercises, and Tools to Learn from Critical Feedback and Recover Customer Loyalty
Based on the bestselling A Complaint Is a Gift (over 275,000 copies sold), this accompanying workbook offers actionable tools that help individuals and organizations transform even the most extreme complaints into gifts that drive their business forward.
book Duration 2h 9m book Authors By Janelle Barlow, Victoria Holtz


Customer Innovation: Delivering a Customer-Led Strategy for Sustainable Growth, Second Edition
With a spectacular range of case studies, including Disney, LEGO and Johnson & Johnson, all delivered with active takeaways, this is the ultimate resource for any leader, business or marketing strategist, ready to pave the way in a new era of customer led strategy.
book Duration 4h 49m book Authors By Koen Tackx, Marion Debruyne


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