Aspire Journeys
Innovating with the Customer in Mind
- 4 Courses | 2h 3m 56s
- 3 Books | 7h 42m
Innovating with your customer in mind ensures that whatever you create, whether it's a new product or a service, meets your customer's needs and wants. When you focus on your customer, it can lead to more successful innovations and happier, more loyal customers. Ultimately, a strong customer focus can help keep your company relevant and competitive in the market.
Build Your Baseline
Gain a solid baseline of knowledge on this topic.
- 2 Courses | 36m 9s
- 1 Book | 9m
Practice and Apply
Practice what you’ve learned and apply it in real-world scenarios.
- 2 Books | 7h 33m
Expand and Grow
Expand and grow your knowledgebase with additional learning.
- 2 Courses | 1h 27m 47s
COURSES INCLUDED
Innovating with the Customer in Mind
In today's rapidly changing market, it is not enough to simply offer a good product or service. To stay ahead of the competition, you need to understand your customer's needs and preferences, and constantly innovate to meet those needs. In this course, you will learn the importance of customer-centric innovation and explore strategies to assess and develop a deep understanding of your customers' needs. Additionally, you will acquire design thinking skills to effectively implement the best solutions to maximize customer satisfaction and drive business growth. You will also learn approaches that can be used to build and maintain long-term customer relationships, as well as strategies for establishing a customer-focused organization.
6 videos |
23m
Assessment
Badge
Why Innovation Depends on Intellectual Honesty, powered by MIT SMR
In this course, the authors explain the different types of team cultures, each of which reflects a different emphasis on psychological safety and intellectual honesty and all of which support or discourage learning and innovation to different degrees. The authors also explain the four principles that are most important to achieving an innovative, high-performance team culture.
3 videos |
12m
Assessment
Badge
COURSES INCLUDED
Unlocking Your Own Creative Genius
Creativity is a critical asset at work. It fuels innovation, inspires fresh perspectives, and drives problem-solving. For individuals, cultivating creativity opens doors to unexplored possibilities, nurtures adaptability, and enhances self-expression. This personal growth extends beyond individuals; as creativity flourishes within a team, it ripples across an organization. Creative minds foster a culture of innovation, bringing forth new products, services, and approaches that revitalize businesses, elevate competitiveness, and propel growth. In this course, you'll learn about the benefits of developing your creativity, recognize the obstacles that prevent individuals from engaging in creative thinking and innovation, identify the key skills that differentiate innovators from followers, and learn practical tips and strategies that boost your creative prowess.
6 videos |
27m
Assessment
Badge
MIT SMR: Adopt Open Strategy to Fuel Innovation
Confining strategic discussions to the C-suite can limit perspectives and hamper agility. Increasingly, companies that open up strategic initiatives to a diverse group of stakeholders -even competitors - are finding better ways to stay ahead of disruption. Please join Kurt Matzler and Julia Hautz, coauthors of Open Strategy (MIT Press), as they lay out a blueprint for success with an open strategy process. They'll define what open really means, give examples, and offer ways to discern how open strategy will work for your organization.
1 video |
1h
EARN A DIGITAL BADGE WHEN YOU COMPLETE THESE TRACKS
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.
Digital badges are yours to keep, forever.BOOKS INCLUDED
BOOK SUMMARY
Customer Innovation: Customer-Centric Strategy for Enduring GrowthCustomer Innovation by Marion Debruyne is a guide on increasing the longevity of companies through customer-centric strategies. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
9m
By Marion Debruyne
BOOKS INCLUDED
Book
A Complaint is a Gift Workbook: 101 Activities, Exercises, and Tools to Learn from Critical Feedback and Recover Customer LoyaltyBased on the bestselling A Complaint Is a Gift (over 275,000 copies sold), this accompanying workbook offers actionable tools that help individuals and organizations transform even the most extreme complaints into gifts that drive their business forward.
2h 44m
By Janelle Barlow, Victoria Holtz
Book
Customer Innovation: Delivering a Customer-Led Strategy for Sustainable Growth, Second EditionWith a spectacular range of case studies, including Disney, LEGO and Johnson & Johnson, all delivered with active takeaways, this is the ultimate resource for any leader, business or marketing strategist, ready to pave the way in a new era of customer led strategy.
4h 49m
By Koen Tackx, Marion Debruyne
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