Aspire Journeys

Marketing in the Digital World

  • 88 Courses | 35h 45m 8s
  • 20 Books | 3h 20m
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The growth of mobile devices and social media have dramatically changed how consumers interact online, and it's up to organizations to adapt. To get the most out of digital marketing, it's important to understand the vital fundamentals in digital marketing touchpoints and transformation including the consumer's behaviors and expectations in today's digital marketplace. Digital marketing refers to all of the marketing procedures your organization can use that utilize technology. Explore how to find a marketing strategy that works for you. Learn strategies to help optimize digital marketing in your organization.

Digital marketing can greatly increase your customer audience, but first you must know how to start.  Learn more about digital opportunities and strategies.

  • 4 Courses | 1h 53m 4s
  • 3 Books | 23m

Digital Marketing through Websites and Email

Today, when customers have a need or a problem to solve, the first step is to search for an answer online.  Learn more about how customers search for solutions to their needs and how businesses can match those searches with the right online presence.

  • 5 Courses | 1h 58m 35s
  • 2 Books | 20m

Social Selling using Social Media

Learn more about the most popular social media tools, and how personal branding and an active community can be a real differentiator for your organization, and how it can support your overall business objectives.

  • 4 Courses | 1h 42m 35s
  • 4 Books | 43m

Customer Service in a Digital World

Learn about the importance of using social media and other digital tools to support your customers, and how companies are adapting to this new way of addressing customer issues.

  • 8 Courses | 3h 7m 5s
  • 3 Books | 35m

Digital Challenges and Risks

Without careful management, risks can easily get out of hand, especially in a social media environment.  Learn about strategies for managing digital challenges and risks.

  • 2 Courses | 50m 54s
  • 4 Books | 35m

Embracing a Digital Mindset

A digital mindset means understanding the power of digital technology to transform interactions within the business, and can help you gain a richer set of customer insights by analyzing the way they interact with your organization through your digital assets.  Explore the customer and company benefits of adopting a digital mindset.

  • 6 Courses | 2h 10m 9s
  • 4 Books | 44m

EARN A DIGITAL BADGE WHEN YOU COMPLETE THESE TRACKS

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

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