Aspire Journeys

Marketing Manager Journey

  • 72 Courses | 28h 54m 39s
  • 13 Books | 1h 57m
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Marketing managers are responsible for their company's marketing and branding, as well as researching and being aware of their competition. They must use many skills to best position their company in the market, including creativity, storytelling, and communication. Marketing managers use a variety of hard and soft skills to carry out their duties. Learn more about the skills required by a marketing manager.

Basics of Marketing

Successful marketing is about optimizing the value you offer customers, as well as the value you get from them in return. Learn more about the basics of marketing.

  • 5 Courses | 1h 53m 28s
  • 3 Books | 18m

Digital Marketing

Digital technology brings the power to transform interactions within business, but it’s imperative that organizations are agile enough to respond in an ever-changing digital landscape. Learn more about digital marketing, social media, and online presence.

  • 6 Courses | 3h 12m 54s
  • 2 Books | 20m

Creativity

You might not describe yourself as a creative person, but everyday activities – like problem solving or spotting opportunities – rely on your creative thinking and innovation. Learn more about creativity and tips to help your ideas flow.

  • 4 Courses | 1h 34m 24s
  • 1 Book | 10m

Storytelling and Branding

Using storytelling can improve the way you communicate with key players inside – and outside – your organization, while branding can help showcase who your company truly is.  Learn more about storytelling and branding.

  • 2 Courses | 52m 48s
  • 5 Books | 50m

Writing and Communication

There's also an art to communication, allowing your authentic self to shine through and allowing the exchange with another person to unfold naturally.  Learn more about writing and communication.

  • 7 Courses | 2h 8m 5s
  • 2 Books | 19m

EARN A DIGITAL BADGE WHEN YOU COMPLETE THESE TRACKS

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

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