Marketing Manager Journey
28 Courses | 15h 40m 19s
Basics of Marketing
Successful marketing is about optimizing the value you offer customers, as well as the value you get from them in return. Learn more about the basics of marketing.
5 Courses | 2h 29m 29s
Digital technology brings the power to transform interactions within business, but it’s imperative that organizations are agile enough to respond in an ever-changing digital landscape. Learn more about digital marketing, social media, and online presence.
7 Courses | 5h 34m 43s
You might not describe yourself as a creative person, but everyday activities – like problem solving or spotting opportunities – rely on your creative thinking and innovation. Learn more about creativity and tips to help your ideas flow.
7 Courses | 3h 40m 11s
Storytelling and Branding
Using storytelling can improve the way you communicate with key players inside – and outside – your organization, while branding can help showcase who your company truly is. Learn more about storytelling and branding.
2 Courses | 1h 10m 48s
Writing and Communication
There's also an art to communication, allowing your authentic self to shine through and allowing the exchange with another person to unfold naturally. Learn more about writing and communication.
7 Courses | 2h 45m 8s
In this course, you’ll learn about how customers search for solutions to their needs and how businesses can match those searches with the right online presence.
You’ll also learn how an online presence can be designed to engage and connect with customers, building strong relationships to support your business, as well as how you can increase conversion by optimizing your website content for searches.
Finally, you’ll examine the role of email marketing, which continues to provide one of the highest returns on investment of any digital channel by examining the key elements of compelling email communications, including how they align to your customer’s journey, and how they can help you to achieve your business objectives. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft