Channel Management

  • 7 Books | 33h 25m
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Managing sales and distribution channels is key to optimizing revenue. Optimize the performance of your channel partners using these resources.

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BOOKS INCLUDED

Book

Selling Through Someone Else: How to Use Agile Sales Networks and Partners to Sell More
By applying the trends and lessons learned from Fortune 500 and Global 500 companies to mid-sized enterprises and small-medium businesses owners, this book offers new opportunities to drive company growth by taking a fresh look at the customer smart distribution and sales process.
Book Duration 5h 31m
Book Authors By Michael Heald, Naveen Jain, Robert Wolland

Book

Multichannel Marketing Ecosystems
Featuring contributions from leading marketing companies across the globe, this book shows how marketers and brand managers can react positively to changes in consumer behavior, building customer responses and loyalty via the full spectrum of digital media.
Book Duration 4h 27m
Book Authors By Markus Ståhlberg, Ville Maila (eds)

Book

Strategic Brand Engagement: Using HR and Marketing to Connect Your Brand, Customers, Channel Partners and Employees
Breaking down the traditional silos between Human Resources, internal communications and marketing, this essential resource offers a new approach for developing brand and employee engagement.
Book Duration 4h 2m
Book Authors By John G. Fisher

Book

Technology Distribution Channels
Using numerous examples from global technology corporations, this book explores the chain that makes products and services available for market and explains how to make the most of each step of the process.
Book Duration 5h 33m
Book Authors By Julian Dent

Book

Distribution Channels: Understanding and Managing Channels to Market
Targeting those who are involved in the marketing and distribution of products and services, this book provides a fast track to the issues, measures, relationships and success factors involved in bringing products and services to market.
Book Duration 5h 19m
Book Authors By Julian Dent

Book

Omnichannel Retail: How to Build Winning Stores in a Digital World
Based on over thirty years in loyalty marketing, the author of this book diligently addresses the challenges facing retailers and provides tangible and proven solutions to capitalize on the changing retail landscape.
Book Duration 3h 48m
Book Authors By Miya Knights, Tim Mason

Book

100 Practical Ways to Improve Customer Experience: Achieve End-to-End Customer Engagement in a Multichannel World
A unique blend of strategy and best practice, this book walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey.
Book Duration 4h 45m
Book Authors By Malcolm McDonald, Martin Newman

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