Senior Professional in Human Resources: Talent Sourcing

  • 10 videos | 43m 20s
  • Includes Assessment
  • Earns a Badge
  • Certification CPE
Great branding isn't just for marketing. Employees are consumers too, and that same marketing power should also be directed toward the employer brand to help create great candidate experiences and attract the best and brightest talent. Recognizing that the US is in the midst of a talent shortage, HR is forced to become more creative and prescriptive in sourcing efforts. In this course, you'll learn how to create a sustainable talent pipeline. This course can be used in preparation for the HR Certification Institute(r) (HRCI(r)) SPHR(r) certification exam.


  • Discover the key concepts covered in this course
    Idenity the value of the talent pipeline
    Specify how an employer creates its brand
    Identify the elements of an employee value proposition
    List resources for potential candidates
  • Identify how to create a positive candidate experience
    Identify how recruiting fits into the talent acquisition process
    Identify methods to resource potential candidates
    Identify ways to effectively use social media in recruiting
    Summarize the key concepts covered in this course


  • 1m 33s
    After completing this video, you will be able to discover the key concepts covered in this course. FREE ACCESS
  • 4m 27s
    A talent pipeline is a group of individuals who are ready to fill a position. These can be employees who are the prospects for advancement or external candidates either partially or fully prequalified to take an opening. In this video, you'll learn how to create a long-term talent pipeline. FREE ACCESS
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    3.  Employer Branding
    5m 12s
    Employer branding refers to the process of managing and influencing your employer's reputation among employees, job seekers, and other key stakeholders. It includes everything you do to make your company the desired place to work. After completing this video, you will be able to specify how an employer creates its brand. FREE ACCESS
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    4.  Employee Value Proposition
    2m 54s
    An Employee Value Proposition (EVP) is defined as the unique set of benefits that an employee receives in return for the capabilities, skills, and experience they bring to a company. An EVP is all about defining your company's essence – how it is unique and what it stands for. This video helps you identify the elements of an employee value proposition. FREE ACCESS
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    5.  Candidate Sourcing
    4m 44s
    Candidate sourcing is the process of identifying top talent for open positions at your or your client's company. They should meet various requirements across education, interests, and abilities. This video will help you to identify the required resources for potential candidates. FREE ACCESS
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    6.  Candidate Experience
    5m 31s
    Candidate experience is the perception a job seeker may have about an employer, based on their interactions throughout the recruitment process. This includes all points of contact including application, interview, and onboarding. This video enables you to identify how to create a positive candidate experience. FREE ACCESS
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    7.  Recruiting
    6m 35s
    Successful talent acquisition is one of the essential drivers of a business’s success. It's a crucial part of the employee journey and an ongoing strategy to identify and acquire skilled employees to meet organizational needs. In this video, you'll identify how recruiting fits into talent acquisition. FREE ACCESS
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    8.  Recruiting Methods
    5m 9s
    Recruiting top talent takes a combination of creativity and diligence. In this video, you'll learn about various methods that help resource potential candidates. These include employee referrals, e-recruitment, promotions, and using external methods of recruitment such as advertisements. FREE ACCESS
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    9.  Social Media Recruiting
    6m 4s
    Social Media Recruiting is a recruitment strategy that combines elements of employer branding and recruitment marketing to connect with active and passive candidates on the digital platforms they frequent. In this video, you'll learn how to identify ways of effectively using social media in recruiting. FREE ACCESS
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    10.  Course Summary
    1m 11s
    After completing this video, you will be able to summarize the key concepts covered in this course. FREE ACCESS


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