Social Media Strategist Journey
- 55 Courses | 26h 36m 40s
- 8 Books | 1h 40m
- 4 Audiobooks | 1h 25m 35s
Social Media Marketing
Social Media is an incredible tool for online marketing and branding. Learn more about social media marketing.
- 13 Courses | 5h 51m 38s
- 4 Books | 1h 1m
- 1 Audiobook | 22m 44s
Data Analysis, Research, and Tools
Data analysis and research can help discover important details and trends to support your social media strategy. Learn more about data analysis and research.
- 22 Courses | 9h 52m 33s
- 1 Book | 10m
- 1 Audiobook | 20m 37s
Writing & Communication Skills
A tremendous amount of tasks completed by Social Media Strategists prioritize writing and communication. Learn more about communication and how to increase your skills.
- 6 Courses | 1h 54m 17s
- 1 Book | 11m
- 2 Audiobooks | 42m 14s
Tools of Social Media: Introduction
There is a lot of information about social media and many different platforms to master. Learn more about social media with this introduction.
- 14 Courses | 8h 58m 12s
- 2 Books | 18m
In this course, you’ll learn about how customers search for solutions to their needs and how businesses can match those searches with the right online presence.
You’ll also learn how an online presence can be designed to engage and connect with customers, building strong relationships to support your business, as well as how you can increase conversion by optimizing your website content for searches.
Finally, you’ll examine the role of email marketing, which continues to provide one of the highest returns on investment of any digital channel by examining the key elements of compelling email communications, including how they align to your customer’s journey, and how they can help you to achieve your business objectives. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft
In this course, you will learn about how omnichannel affects the CX, and in turn, how the CX drives omnichannel innovation. You will also learn about using data analysis and customer journey mapping to uncover customer expectations, and how these can be used to estimate Customer Lifetime Value (CLV) and to help tailor an agile approach to successful omnichannel design and investment. Finally, you’ll learn about the challenges to an omnichannel approach, such as data privacy and protection, and how to mitigate them.
In this course, you will learn the characteristics of digital customers and how the online world shapes their expectations. You’ll learn how to utilize data and analytics using tools like conversion rate optimization and funnel analytics to build a better customer experience. You will also come to recognize the value of data privacy and the trust involved in holding customer information. Finally, you'll learn the value of maintaining the human connection online and actions an organization must take to foster the innovation necessary for meeting customer service customer experience expectations.
Learn how to proofread your document before sharing it with others or use the dictionary to improve the quality of your text. You will also discover how to quote information from other documents or the web, and even select the citation format. Finally, see how to translate your document.
EARN A DIGITAL BADGE WHEN YOU COMPLETE THESE TRACKS
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.Digital badges are yours to keep, forever.
Book SummaryThe Invisible Brand: Marketing In The Age Of Automation, Big Data, And Machine Learning
BookMIT Sloan Management Review on Social Media Marketing
BookMIT Sloan Management Review Article on Maximizing the Impact of Enterprise Social Media
BookMIT Sloan Management Review Article on Are You Managing Your Risks From Social Media?
Book SummaryA Practitioner's Guide to Business Analytics: Using Data Analysis Tools to Improve Your Organization’s Decision Making and Strategy
Book SummaryThink on Your Feet: Tips and Tricks to Improve Your Impromptu Communication Skills on the Job
Book SummaryLikeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks), Revised and Expanded Second Edition
Book SummaryThe Essential Social Media Marketing Handbook: A New Roadmap for Maximizing Your Brand, Influence, and Credibility
Audio SummaryDigital Relevance: Developing Marketing Content and Strategies that Drive Results
Audio SummaryBig Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
Audio SummarySimply Said: Communicating Better at Work and Beyond
Audio SummaryHow to Write Effective Business English: Excel at E-Mail, Social Media and All Your Professional Communications