Social Media Strategist Journey

The growth of mobile devices and social media have dramatically changed how consumers interact online. This has had a profound effect on how businesses market services and products to their customers. The facts about Digital are compelling. People prefer to interact online, mobile devices now account for over 50 percent of web page views, the current worldwide total number of Internet users is 4.5 billion, and social media users worldwide represent 3.2 billion people. In this course, you'll learn how digital provides opportunities for understanding the customer journey, creating sustainable business growth, and fostering more highly functioning organizations, teams, and individuals. You'll also learn how organizations can benefit from applying digital technologies and practices to their marketing plans and strategies. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

According to recent research, over 90% of business-to-business customers carry out online research before they make a purchase decision. It's clear that it's important for every business to have an online presence. Today, when customers have a need or a problem to solve, the first step is to search for an answer online. In this course, you'll learn about how customers search for solutions to their needs and how businesses can match those searches with the right online presence. You'll also learn how an online presence can be designed to engage and connect with customers, building strong relationships to support your business, as well as how you can increase conversion by optimizing your website content for searches. Finally, you'll examine the role of email marketing, which continues to provide one of the highest returns on investment of any digital channel by examining the key elements of compelling email communications, including how they align to your customer's journey, and how they can help you to achieve your business objectives. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

More than ever, people are using social media. They aren't just interacting with friends, but with businesses as well. Today, customers expect businesses to reach them on social media. As a result, social media not only gives businesses invaluable customer data, it provides an effective way to promote products and services to grow the business as well. In this course, you'll learn the key features and benefits of social media for businesses, and become familiar with its key concepts and terminology, essential to understanding the role it can play in engaging with customers, providing support, advertising, and generating business. You'll also learn about the most popular social media tools, and how personal branding and an active community can be a real differentiator for your organization, and how it can support your overall business objectives. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

Social media and mobile use are closely linked, which means customers are more likely to connect with businesses for customer service when it suits them. Customers prefer social media for contacting businesses because they can multi-task while waiting for a response. This gives customers more control over the communication channel, so businesses must have a plan to manage expectations and engage with customers on their terms and in the social media platforms they frequent. In this course, you'll learn about the importance of using social media for customer service, the changes brought about by social customer services, and how companies are adapting to this new way of addressing customer issues. You'll also learn how changes in the behavior and expectations of customers have impacted customer service and become familiar with the advantages of social customer service for businesses, gaining an understanding of the importance of other digital tools to support your customers. Finally, you'll explore the challenges of social customer care and the strategic approaches that you can implement to improve customer service. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

With the rise in Digital, businesses are challenged to carefully consider how customer and employee data are captured, stored, and retained. Because data security risks such as data breaches and cyber threats regularly affect organizations, businesses do well to plan, manage, and mitigate against these internal and external risks. Without careful management, risks can easily get out of hand, especially in a social media environment. This can cause serious damage to a business or its brand. In this course, you'll learn about the risks that can affect organizations online, how, without careful management, they can grow beyond control, and ways to manage and mitigate against them. You'll also review the potential impacts of various risks related to Digital, such as a data breaches and cyber threats, and how proper planning can prevent them. You'll explore how the rise in social media increases the likelihood that small events can quickly become a global issue for a company, and how issues that arise must be treated with care, using pre-defined guidelines. In addition to these risks, you'll examine various business challenges associated with Digital, such as lack of digital skills faced by many companies, the need for innovation, and difficulties related to an organization's structure. Finally, you‘ll review evolving regulations around the use of Digital, and how to ensure that your approach is aligned with local market requirements. This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

Digital technology brings the power to transform interactions within business, but it's imperative that organizations are agile enough to respond in an ever-changing digital landscape. Digital also enables easier review of digital metrics. By consistently measuring key metrics and performance indicators, Digital helps businesses to learn from each cycle of the process to inform the next iteration. In this course, you'll learn that a digital mindset means understanding the power of digital technology to transform interactions within the business and you'll gain a richer set of customer insights by analyzing the way they interact with your organization through your digital assets. This in turn can help you to understand the customer journey and to improve the experience for your customers, which further increases engagement and conversion. You'll also explore the customer and company benefits of adopting a digital mindset and how an agile approach involves frequent reviews, allowing businesses to lower their costs and to increase their market reach more efficiently. Finally, this course shows you how to solve problems differently with Digital, and how adopting a digital culture and mindset can add value to your business, your organization, your department, and your own role. In this course, This course was developed in partnership with the Digital Marketing Institute. (www.digitalmarketinginstitute.com) For those who are interested in pursuing a certification, please contact the Digital Marketing Institute directly via this website: https://digitalmarketinginstitute.com/lp/skillsoft

Every company knows that to attract new customers and retain existing ones, they must be able to harness the opportunities that the internet provides. To reach this target market online, you'll need an effective digital marketing strategy. In this course, you'll learn about marketing communication strategies that will help you connect with your customers. You'll explore the digital marketing funnel, which can lead your customers from considering your product or service to actually buying it. In addition, you'll learn about digital marketing planning and the role of social media in marketing.

In addition to social media marketing, many companies are now using search engine marketing (SEM) to reach out to their target markets. SEM is one of the most powerful digital marketing tools available, eclipsing traditional advertising. In this course, you'll learn about the importance of SEM, and how it can help bump your site to the top of a search engine results page. You'll explore search engine optimization (SEO), as well as organic tactics for improving your website's ranking. You'll learn about offsite strategies to help you leverage external organizations. And you'll also discover paid for search tactics to help you target interested customers in your market.

Using social intelligence (SI) is not just about recording the number of likes, retweets, or followers you have on your various social media outlets. True social intelligence involves using the vast amount of raw, real-time data you have at your disposal and converting it into practicable insights to improve customer relationships. In this course, you'll learn about the benefits of social intelligence to your organization's performance. You'll explore how to monitor social media, as well as common sources of social media data. Finally, you'll discover best practices for analyzing that data, common mistakes to avoid, and ways to use social-awareness strategies that deliver real business value.

One key digital innovation associated with increased smartphone usage is the use of mobile apps. People like their mobile apps. It's estimated that mobile device users are using apps 90% of the time their devices are in use. Mobile lets you reach people where they are, and where they want to be, which represents a huge marketing opportunity. That's why if your organization doesn't have a marketing strategy for tapping into the mobile app market, you're already behind. In this course, you'll learn about the importance of mobile marketing and of planning a mobile app strategy. You'll explore the different types of apps available, how to create marketing strategies to target each type, as well as the elements of a mobile app development framework.

Offering an omnichannel customer experience (CX) is a must in today's digital world, but implementing it comes at a cost. In this course, you will learn about how omnichannel affects the CX, and in turn, how the CX drives omnichannel innovation. You will also learn about using data analysis and customer journey mapping to uncover customer expectations, and how these can be used to estimate Customer Lifetime Value (CLV) and to help tailor an agile approach to successful omnichannel design and investment. Finally, you'll learn about the challenges to an omnichannel approach, such as data privacy and protection, and how to mitigate them.

Today's digital customer is a new breed, no longer easily defined by age or generation. They are digital natives, online savvy, and using multiple channels to conduct their day to day affairs. In this course, you will learn the characteristics of digital customers and how the online world shapes their expectations. You'll learn how to utilize data and analytics using tools like conversion rate optimization and funnel analytics to build a better customer experience. You will also come to recognize the value of data privacy and the trust involved in holding customer information. Finally, you'll learn the value of maintaining the human connection online and actions an organization must take to foster the innovation necessary for meeting customer service customer experience expectations.

Data science involves using scientific analysis, tools, and mathematics to extract useful insight from raw data, and then applying that knowledge for effective business strategy. Increasingly, companies are turning to data science. They can use scientific analysis, tools, and mathematics to extract useful insight from Big Data, to guide their decisions and drive business improvements. In this course, you'll learn about the characteristics and key elements of data science, and its potential benefits for organizations. You'll also learn what skill sets are required on a data management team, best practices for extracting useful, actionable insights from data, and common challenges organizations face in using data science.

You've probably heard of big data technologies, but what exactly are they, and how can using big data give your organization a competitive advantage? In this course, you'll learn about dealing with big data, the benefits that big data strategies provide, and the types of data and data sets big data incorporates. You'll also be introduced to the different ways it can be applied, depending on your market sector. Finally, this course covers some fundamental security challenges of big data and some best practices for managing big data through an effective information lifecycle.

Using big data can lead to significant gains for your organization. Managing big data effectively can lead to lower operating costs, better decision making, and innovative new product development. Dealing with big data means utilizing big data technologies to identify, gather, and analyze data sets and develop big data strategies that reap benefits for your organization. In this course, you'll learn about the data analysis process. You'll be introduced to the most common basic and advanced analytics methods, including data mining. You'll also learn about some of the most common big data tools and their associated uses, and some challenges to keep in mind when undertaking big data analysis activities in your organization.

Modeling data can help businesses better organize and access data. Organizations rely on various kinds of data, including Big Data, to fully understand their business. To do so, they need that data to be easy to access and understand. Data modeling plays a critical role in both of these. In this course, you'll learn about the characteristics of data modeling, and the common styles and types of data models used. You'll find out how the three levels of data modeling can provide a detailed blueprint of a company's data. And you'll also learn about common strategies for building data models, and how doing so improves an organization's daily operations.

Professional marketers today have unprecedented access to customer data and complex data sets. By using Big Data technologies and analytical tools, they can gather insights about their target markets through things like website traffic, e-mail marketing, and social media activity. And they can glean incredibly useful information from dealing with Big Data to help drive effective operational marketing strategy. In this course, you'll learn about the characteristics of Big Data, the benefits of managing Big Data for marketing purposes, the key challenges associated with using Big Data, and the best practices for data storage and handling methods. The course also covers considerations when implementing Big Data strategies.

Successful data management in the age of big data is a challenge. Applying data quality best practices while making adjustments and optimizations can help your organization meet its business goals. In this course, you'll learn about using data science in data quality management. You'll learn how to determine the quality of data, challenges and solutions for gathering quality data, and how to assess the value of data.

As industries, enterprises, and jobs become more data-intensive, data literacy is critical to effectively "talk data" with business colleagues and data and analytics professionals who support you in your work. This course covers fundamental concepts in data management, data quality, data privacy and protection, and data governance. This course was developed with subject matter provided by the International Institute for Analytics. (www.iianalytics.com)

As data and analytics move ever closer to the core of enterprises, it's the contemporary manager's responsibility to both to set an example and to exert their influence to improve business performance and capability through data and analytics. This course covers best practices for encouraging analytics in everyday work, and enabling data and analytics-driven behaviors within the organizational environment. This course also covers key data and analytics project roles. This course was developed with subject matter provided by the International Institute for Analytics. (www.iianalytics.com)

Effective leadership is the most important ingredient for successfully capitalizing on data and analytics. This course covers key concepts for analytical senior managers such as the Delta framework, analytical scorecards, and effectively overcoming data and analytics challenges. This course also provides some key techniques for advancing analytical capabilities across the organization. This course was developed with subject matter provided by the International Institute for Analytics. (www.iianalytics.com)

High-performing enterprises employ purpose-based data sourcing to effectively address well-framed business opportunities. In this course you'll learn how to identify, scope, and validate data for effective decision making. This course was developed with subject matter provided by the International Institute for Analytics. (www.iianalytics.com)

Selecting an appropriate analysis method to best address the business opportunity and solve your identified problem is critical to effective data-driven decision making. In this course, you'll learn about analytics categories, business intelligence, selecting an appropriate analytical method, and evaluating and refining your analysis. This course was developed with subject matter provided by the International Institute for Analytics. (www.iianalytics.com)

A critical success factor when carrying out business process improvement is the ability to understand the vast amounts of data related to process design and process control. This course covers the data analysis and root cause analysis techniques used in Lean Six Sigma to implement process improvement. You'll explore different Lean tools, such as probability distribution charts and normal and binomial distributions. You'll also learn about other techniques used in Six Sigma, including the five whys, process maps, matrix charts, and force field analysis. This course is aligned to the ASQ Body of Knowledge, and is designed to assist Yellow Belt candidates toward achieving their certification.

Framing opportunities for effective data-driven decision making involves documenting a specific opportunity and desired business outcome. This helps to ensure that you focus resources on the right analysis, at the right time, and with the right approach. In this course, you will learn how to frame a problem by asking the right questions. You'll also learn about identifying and testing assumptions. Finally, you'll learn how to create an effective problem statement. This course was developed with subject matter provided by the International Institute for Analytics. (www.iianalytics.com)

Whether you're entering a new market, looking for new customers, launching a new product, or trying to identify new opportunities to generate business with existing customers. conducting market research can give you valuable insights. In this course, you will learn the uses for market research, the different things you can learn from primary and secondary research, the different methods of market research, the stages of a market research project, and the different types of market research projects.

Google Docs gives you a suite of research tools to enrich your documents and manage your information sources. Learn how to proofread your document before sharing it with others or use the dictionary to improve the quality of your text. You will also discover how to quote information from other documents or the web, and even select the citation format. Finally, see how to translate your document.

This 8-video course explores Smart Lookup, which can be used to organize your information in a document, using a suite of tools available in Word 2019. You will learn how to use Smart Lookup to research a word, automatically have Bing provide you with definitions, find more information, and extra content about that word. You will then learn how to create a bibliography, and insert citations using the Citations and Bibliography toolset. The course next demonstrates how to create a database of articles, books, and journals which can then be used to insert sources quickly and efficiently. You will learn how to use the built-in translator tool, which will translate individual words, full sections, and even whole documents. You will learn to how to insert and format line numbers. Learners will observe how to use the footnotes tool, and the footnote style outbox launcher to format, customize, and manage footnotes that will be included in a document. Finally, this course demonstrates how to insert endnotes, and how to convert endnotes into footnotes. In order to practice what you have learned, you will find the Word document named Word 2019 for Windows: Using Research Tools Exercise as well as the associated materials in the Resources section.

Word 2016 for Windows gives you a suite of research tools to enrich your documents. Organize your citations and sources, use the dictionaries to check your text, and pull information into your document directly from the web.

Learners can explore Smart Lookup, a suite of tools in available in Word for Office 365 to organize your information in a document, in this 10-video course. You will learn how to use Smart Lookup to research a word, automatically have Bing provide you with the definition, find more information, and extra content about that word. Next, you will learn how to create a bibliography, and insert citations by using the Citations and Bibliography toolset. The course then demonstrates how to create a database of articles, books, and journals which can then be used to insert sources quickly and efficiently. Learn how to use the built-in translator tool, which will translate individual words, full sections, and even whole documents. You will learn to how to insert and format line numbers. Then learn how to use the footnotes tool, and the footnote style outbox launcher to format, customize, and manage footnotes that will be included in a document. Finally, the course demonstrates how to insert endnotes, and how to convert endnotes into footnotes.

Word 2016 for Mac gives you a suite of research tools to enrich your documents. Organize your citations and sources, use the dictionaries to check your document, and pull information directly from the web via the Smart Lookup tool.

Social media is one of the most vital technologies companies can use to attract, connect with, and retain customers. If you want to meet customers where they are, that's the place to be. In this course, you'll learn why social media is such an important tool of persuasion for businesses. You'll explore how companies use social media today as a key component of a persuasive communication strategy. You'll also learn how to analyze your organization's social media channels and marketing strategies to strengthen and maintain your relationship with your customers.

Delivering a powerful message requires the message to be succinct, clear, and compelling. Even if a presentation looks great, has all the facts right, and is based on a lot of solid work, it isn't enough. In this course, you will learn about best practices to ensure your message is effectively positioned for your target audience to enable action. This course was developed with subject matter provided by the International Institute for Analytics. (www.iianalytics.com)

Communicating effectively can be challenging when having difficult conversations. Because these challenges typically involve emotions such as hurt, anger, or confusion, it's not uncommon for people to avoid one another or shut down, preventing what could be a productive exchange at many levels. In this course, you'll examine some common communication challenges and how you can successfully navigate them. By showing patience, perseverance, and accountability, you can effectively deal with tough conversations, communicate your message, and reach mutual understanding and agreement.

Have you ever read a piece of business writing and found the message unclear? Writing well, like other communication skills, can be cultivated and improved. To write an effective business message, you need to first know and understand your audience and your purpose for choosing written communication to convey it. In this course, you'll discover how improving your written communication aids in creating messages that convey the appropriate tone for different readers throughout the organizational hierarchy. You'll also explore how better writing can effectively fulfil its three most common purposes: to inform, respond, or persuade.

The ability to write well is an essential skill and responsibility for all public relations (PR) professionals. Good writing is often time consuming and doesn't always come easy, but it's vital for connecting with your target audience and conveying your key brand messages in a clear and engaging manner. In this course, you'll learn how to develop written messages for your public relation initiative. You'll explore how to create and distribute attention-grabbing press and social media releases. You'll also learn techniques for managing an effective social media marketing campaign.

Public relations (PR) has always been a balance of persuasion, information, and communication - but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships. In this course, you'll learn the fundamentals of modern PR, including new research and marketing methods, how to create and maintain relationships with your influencers, and how to react to negative news stories. You'll also learn how to build and monitor a successful PR campaign.

Social media pages, user review sites, and online communities are some common digital marketing tools used to connect with your target market. These tools, however, can also be used by customers to rate - and complain about - a company's products or services. Without proper online reputation management, your relationship with your customers may be irrevocably damaged. In this course, you'll learn how to build and maintain relationships with your online customers to protect your corporate reputation. You'll also learn how to use digital PR, blogs, and online user communities to drive your brand.

In today's business environment, a positive social media presence is vital for success. Having someone responsible for online community management can help ensure that your online communities are getting the most from your social media marketing. In this course, you'll learn about the benefits and capabilities of community management as part of your overall digital marketing strategy. You'll explore the four pillars of effective digital community management and the elements to include in your organization's digital community management strategy. You'll also learn considerations and best practices for monitoring and engaging online communities, and you'll explore digital community management trends.

To get started networking on LinkedIn, you are going to need to know how to add contacts and connections. Learn how to find people, companies, and organizations; send and manage invitations; and create connections.

LinkedIn offers a number of tools for communicating with other users. Use your feed to post your own updates and share thoughts, advice, and opinions, and connect with your contacts via the instant and private messaging tools.

LinkedIn is great for building a professional presence online for you and any organizations or companies that you represent. Learn how to write recommendations, create articles, manage a company page, and browse and respond to job posts.

Connect with users and promote your business on Twitter. Learn to identify trends, use hashtags effectively, deploy business-specific features and call-to-action buttons, and interact with Twitter users in meaningful and engaging ways.

With Twitter Analytics, you can get detailed information on how users are interacting with your tweets. Find out how to analyze global trends and engagement, explore audience metrics, and track tweet interaction and conversion events.

Twitter Media Studio is your one stop shop for managing your multimedia activities on Twitter. Learn how to upload videos, GIFs, and images, share and schedule tweets, and keep track of your audience engagement and interactions.

In Twitter, it's all about the tweets. Discover how to send, reply to, and like tweets; use tweets to interact with other users; send private tweets; post tweets on Facebook; and insert content other than text into a tweet.

Want to locate specific content on Twitter? Discover how to use keywords, hashtags, and the search feature; add your location to a tweet; and search in Twitter's directory.