Advertising

  • 6 Books | 33h 23m
  • 6 Audiobooks | 69h 45m 28s
 
Explore this channel to discover advertising strategies from some of the best in the business.

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BOOKS INCLUDED

Book

Badvertising: An Exposé of Insipid, Insufferable, Ineffective Advertising
A provocative, truth-to-power exposé of ad agencies' flaws, foibles, and failings, this book is a candid, never-seen-before accumulation of real-world don'ts and more don'ts, providing valuable cautionary tales of advertising's stupid side.
book Duration 4h 15m book Authors By Jim Morris

Book

Strategic Advertising Management, Sixth Edition
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications.
book Duration 13h 5m book Authors By Larry Percy, Richard Rosenbaum-Elliott

Book

Essentials of Advertising
Helping students navigate their way through the field of advertising, this book shows them how to develop key analytic skills, and to critically evaluate and exploit the existing research into advertising, based on a greater understanding of where it comes from.
book Duration 3h 54m book Authors By Robert Cluley

Book

The Advertising Handbook, Fourth Edition
A comprehensive and accessible guide to contemporary advertising and marketing theory and practice, this book is designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.
book Duration 6h 12m book Authors By Helen Powell, Iain MacRury, Jonathan Hardy

Book

Mobile Marketing: How Mobile Technology is Revolutionising Marketing, Communications and Advertising
To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, this thorough guide gives practical and hands-on training on how to design, implement and measure an effective digital strategy.
book Duration 3h 31m book Authors By Daniel Rowles

Book

Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer
Providing a key resource for sales and marketing professionals seeking a better way to connect with today's customer, this book shows you how to capture the mindshare of business leadership and turn relationships into sales.
book Duration 2h 26m book Authors By Jamie Shanks
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AUDIOBOOKS INCLUDED

Audiobook

The Psychology of Advertising, Third Edition
This book offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements.
audiobook Duration 19h 40m 22s audiobook Authors By Bob M. Fennis, Wolfgang Stroebe

Audiobook

Strategic Advertising Management
This book refers to Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications
audiobook Duration 22h 52m 8s audiobook Authors By Larry Percy, Richard Rosenbaum-Elliott

Audiobook

The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth
This audio edition reveals why native advertising is an effective tool in any company's digital marketing strategy-and how to use it to build new revenue streams.
audiobook Duration 5h 8m 21s audiobook Authors By Mike Smith

Audiobook

Mind Capture: How to Stand Out in the Age of Advertising Overload (Book 1)
This audio edition discusses how generate more referral business, how to capture the attention of the 21st century customer, how to keep customers coming back again and again, and more. Read by the author.
audiobook Duration 2h 14m 51s audiobook Authors By Tony Rubleski

Audiobook

Beyond Advertising: Creating Value Through All Customer Touchpoints
This audio edition of "Beyond Advertising" provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.
audiobook Duration 8h 40m 36s audiobook Authors By Catharine Findiesen Hays, Yoram (Jerry) Wind

Audiobook

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
This audio edition provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.
audiobook Duration 11h 9m 10s audiobook Authors By Joseph Sugarman
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