Advertising

  • 11 Books | 46h 56m
  • 5 Audiobooks | 24h 48m 58s
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Explore this channel to discover advertising strategies from some of the best in the business. 

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BOOKS INCLUDED

Book

Essentials of Advertising
Helping students navigate their way through the field of advertising, this book shows them how to develop key analytic skills, and to critically evaluate and exploit the existing research into advertising, based on a greater understanding of where it comes from.
Book Duration 3h 54m
Book Authors By Robert Cluley

Book

The Advertising Handbook, Fourth Edition
A comprehensive and accessible guide to contemporary advertising and marketing theory and practice, this book is designed to meet the requirements, interests and terms of reference of the most recent generation of media and advertising students.
Book Duration 6h 12m
Book Authors By Helen Powell, Iain MacRury, Jonathan Hardy

Book

Multi-Platform Advertising Strategies in the Global Marketplace
Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this book examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy.
Book Duration 6h 54m
Book Authors By Kenneth C. C. Yang

Book

Growth Hacking, Self-Study Guide (Internet Marketing Series)
This book will highlight the essentials of growth hacking — from learning the new growth hacking mindset and discovering the need your product or service can fill, through planning, delivery and optimization — that will position your company to grow and thrive today and in the future.
Book Duration 36m
Book Authors By Velsoft Training Materials, Inc.

Book

The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms
Showing readers how to take advantage of the massive growth and proliferation of social and other digital media, this book helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices.
Book Duration 3h 16m
Book Authors By Craig Dempster, John Lee

Book

Advertising Transformed: The New Rules for the Digital Age
Based on academic research but written in a comprehensible and digestible way, this book provides an in-depth analysis of the state of modern advertising and how it fits and works in conjunction with the plethora of new digital channels.
Book Duration 2h 53m
Book Authors By Fons Van Dyck

Book

Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques
From hyper-targeting demographic segments to streamlining execution, this book presents detailed, cutting-edge techniques to create, deploy, measure, and optimize Facebook advertising campaigns that truly deliver.
Book Duration 4h 50m
Book Authors By Marty Weintraub

Book

Mobile Marketing: How Mobile Technology is Revolutionising Marketing, Communications and Advertising
To help determine what marketers can do and should be doing with the exponential growth in mobile device ownership, this thorough guide gives practical and hands-on training on how to design, implement and measure an effective digital strategy.
Book Duration 3h 31m
Book Authors By Daniel Rowles

Book

Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5)
By showing how M3 and A5 are being implemented at JP Morgan Chase, Hyundai, Dunkin’ Donuts, New York Life, Twitter, Best Buy, JetBlue, IKEA, Urban Outfitters, JC Penney, Sony, eHarmony, and NASCAR, this book examines what is shaping the next generation of mobile advertising.
Book Duration 8h 59m
Book Authors By Jesús Mena

Book

Paid Attention: Innovative Advertising for a Digital World
Packed with real-world examples of campaigns, as well as practical advertising and branding templates and toolkits, this book explores how ideas move people and how advertising can and should change in response to changes in the communication landscape.
Book Duration 3h 25m
Book Authors By Faris Yakob

Book

Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer
Providing a key resource for sales and marketing professionals seeking a better way to connect with today's customer, this book shows you how to capture the mindshare of business leadership and turn relationships into sales.
Book Duration 2h 26m
Book Authors By Jamie Shanks

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