Google Analytics for Marketers: Beginner Google Analytics Web

https://www.skillsoft.com/channel/google-analytics-for-marketers-f1092ea0-eb3e-11e7-b134-1da7c74af21b?expertiselevel=58693&technologyandversion=58695 https://www.skillsoft.com/channel/google-analytics-for-marketers-f1092ea0-eb3e-11e7-b134-1da7c74af21b?expertiselevel=58694&technologyandversion=58695
  • 2 Courses | 1h 34m 35s
  • 2 Books | 12h 42m
  • 1 Course | 53m 45s
  • 4 Books | 16h 24m
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Get statistics and insight you need into your website's visitors' behavior with Google Analytics.

GETTING STARTED

Analyzing Audiences & User Behavior

  • Playable
    1. 
    Interpreting the Home View analytics
    4m 2s
    NOW PLAYING
  • Playable
    2. 
    Browsing real-time analytics
    5m 59s
    UP NEXT

GETTING STARTED

Creating & Managing Properties

  • Playable
    1. 
    Activating Google Analytics & signing in
    5m 43s
    NOW PLAYING
  • Playable
    2. 
    Understanding the Google Analytics interface
    4m 14s
    UP NEXT

COURSES INCLUDED

Analyzing Audiences & User Behavior
In Google Analytics, you can track information about your website's audience and their behavior. During this course, you will discover how to track what users are doing on your website, and how to analyze user location, language, and behavior. Begin by learning how to interpret Home View analytics, browse real-time website activity analytics, and query Intelligent insights about visitor interests. Then get to know your audience better through Audience Analytics Overview data, to understand who visits your site. This information combines useful analytics such as the number of users, bounce rates as well as the numbers of sessions and their durations. Other topics include how to analyze user behaviour and how to view the All Pages report to estimate page revenues.
11 videos | 50m available Badge
Using Dashboards & Reports
Google Analytics allows you stay on top of your website's audience and activity. Dashboards are important as they let you monitor metrics and visualize data. During this course you will learn how to create a dashboard to let you quickly review reports, metrics, account health, and report correlations. Learn to create a custom blank dashboard to optimize your experience with custom widgets, filters, graphs, and tables. Also learn to customize existing dashboards to add widgets, remove widgets, or adjust your dashboard layout. See how to analyze your location data with a pivot table, as well as export, share, and save analytics.
10 videos | 44m available Badge

COURSES INCLUDED

Creating & Managing Properties
Google Analytics helps you measure your website’s performance and audience engagement. In this course, you will learn how to activate Google Analytics, sign in, and create a tracking ID. Get familiar with the Google Analytics interface, its menu options, reports, and metrics. See how to add accounts, if you manage more than one website or need to manage several departments within your organization. Learn how to add, view, and manage properties. Finally, you will explore view filters; set up goals and custom alerts; and manage Google Analytics users.
10 videos | 53m available Badge

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BOOKS INCLUDED

Book

Google Analytics Integrations
Offering an in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line, this book provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action.
Book Duration 2h 46m Book Authors By Daniel Waisberg

Book

Advanced Web Metrics with Google Analytics, Third Edition
Featuring new content based on reader and client requests, this detailed book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Book Duration 9h 56m Book Authors By Brian Clifton

BOOKS INCLUDED

Book

Introduction to Google Analytics: A Guide for Absolute Beginners
Written in easy-to-understand, conversational language, this book will help you develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns.
Book Duration 1h 10m Book Authors By Todd Kelsey

Book

Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
How do visitors get to your Web site? What do they do when they get there? How can you turn visitors into customers? This practical book's case studies and step-by-step guidance demonstrate how to improve your marketing strategy with Google Analytics.
Book Duration 7h 45m Book Authors By Caleb Whitmore, Justin Cutroni, Sebastian Tonkin

Book

42 Rules for Applying Google Analytics
Providing an understanding of a visitor's journey through your website, this book helps you apply that measurement, and collect and analyze data for the main purpose of adequately optimizing and improving your site performance.
Book Duration 1h 21m Book Authors By Rob Sanders

Book

Google Analytics, Third Edition
By helping you discover what information to track, how to choose the right goals and filters, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers, this indispensible guide explains the concepts behind this amazing free tool.
Book Duration 6h 8m Book Authors By Jerri Ledford, Joe Teixeira, Mary E. Tyler
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