Google Analytics for Marketers: beginner Google Analytics Web
Expertise:
Technology:
- 2 Courses | 1h 34m 35s
- 3 Books | 14h 21m
- 1 Course | 53m 45s
- 5 Books | 18h 3m
Get statistics and insight you need into your website's visitors' behavior with Google Analytics.
GETTING STARTED
Analyzing Audiences & User Behavior in Google Analytics Web
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4m 2s
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5m 59s
GETTING STARTED
Creating & Managing Properties in Google Analytics Web
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5m 43s
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4m 14s
COURSES INCLUDED
Analyzing Audiences & User Behavior in Google Analytics Web
In Google Analytics, you can track information about your website's audience and their behavior. During this course, you will discover how to track what users are doing on your website, and how to analyze user location, language, and behavior. Begin by learning how to interpret Home View analytics, browse real-time website activity analytics, and query Intelligent insights about visitor interests. Then get to know your audience better through Audience Analytics Overview data, to understand who visits your site. This information combines useful analytics such as the number of users, bounce rates as well as the numbers of sessions and their durations. Other topics include how to analyze user behaviour and how to view the All Pages report to estimate page revenues.
11 videos |
50m
Badge
Using Dashboards & Reports in Google Analytics Web
Google Analytics allows you stay on top of your website's audience and activity. Dashboards are important as they let you monitor metrics and visualize data. During this course you will learn how to create a dashboard to let you quickly review reports, metrics, account health, and report correlations. Learn to create a custom blank dashboard to optimize your experience with custom widgets, filters, graphs, and tables. Also learn to customize existing dashboards to add widgets, remove widgets, or adjust your dashboard layout. See how to analyze your location data with a pivot table, as well as export, share, and save analytics.
10 videos |
44m
Badge
COURSES INCLUDED
Creating & Managing Properties in Google Analytics Web
Google Analytics helps you measure your website's performance and audience engagement. In this course, you will learn how to activate Google Analytics, sign in, and create a tracking ID. Get familiar with the Google Analytics interface, its menu options, reports, and metrics. See how to add accounts, if you manage more than one website or need to manage several departments within your organization. Learn how to add, view, and manage properties. Finally, you will explore view filters; set up goals and custom alerts; and manage Google Analytics users.
10 videos |
53m
Badge
EARN A DIGITAL BADGE WHEN YOU COMPLETE THESE COURSES
Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.
Digital badges are yours to keep, forever.BOOKS INCLUDED
Book
Google Analytics IntegrationsOffering an in-depth guide to improving your data integration, behavioral analysis, and ultimately, your bottom line, this book provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of your customers, their needs, and what motivates them to take action.
2h 46m
By Daniel Waisberg
Book
Advanced Web Metrics with Google Analytics, Third EditionFeaturing new content based on reader and client requests, this detailed book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
9h 56m
By Brian Clifton
Book
Google Analytics Kickstarter Guide: Get Tips to Boost Your Traffic and Sales Using Google AnalyticsThis book will help you learn everything that you need to know about Google Analytics.
1h 39m
By Grigor Yovov
BOOKS INCLUDED
Book
Introduction to Google Analytics: A Guide for Absolute BeginnersWritten in easy-to-understand, conversational language, this book will help you develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns.
1h 10m
By Todd Kelsey
Book
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROIHow do visitors get to your Web site? What do they do when they get there? How can you turn visitors into customers? This practical book's case studies and step-by-step guidance demonstrate how to improve your marketing strategy with Google Analytics.
7h 45m
By Caleb Whitmore, Justin Cutroni, Sebastian Tonkin
Book
42 Rules for Applying Google AnalyticsThis title was removed from the Skillsoft library on August 13, 2023.
1h 21m
By Rob Sanders
Book
Google Analytics, Third EditionBy helping you discover what information to track, how to choose the right goals and filters, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers, this indispensible guide explains the concepts behind this amazing free tool.
6h 8m
By Jerri Ledford, Joe Teixeira, Mary E. Tyler
Book
Google Analytics Kickstarter Guide: Get Tips to Boost Your Traffic and Sales Using Google AnalyticsThis book will help you learn everything that you need to know about Google Analytics.
1h 39m
By Grigor Yovov
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