Public Relations

  • 2 Courses | 40m 42s
  • 10 Books | 46h 12m
  • 4 Audiobooks | 16h 27m
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Public relations activities are a key driver of your company's image. Here are some tips and tactics to make your PR efforts a success.

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Strategies for the Modern Public Relations Professional

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COURSES INCLUDED

Strategies for the Modern Public Relations Professional
Public relations (PR) has always been a balance of persuasion, information, and communication – but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern public relation professionals engage more with their audiences and build and maintain relationships. In this course, you'll learn the fundamentals of modern PR, including new research and marketing methods, how to create and maintain relationships with your influencers, and how to react to negative news stories. You'll also learn how to build and monitor a successful PR campaign.
7 videos | 21m
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Writing Skills for Public Relations
The ability to write well is an essential skill and responsibility for all public relations (PR) professionals. Good writing is often time consuming and doesn't always come easy, but it's vital for connecting with your target audience and conveying your key brand messages in a clear and engaging manner. In this course, you'll learn how to develop written messages for your public relation initiative. You’ll explore how to create and distribute attention-grabbing press and social media releases. You’ll also learn techniques for managing an effective social media marketing campaign.
6 videos | 19m
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BOOKS INCLUDED

Book Summary

Agile PR: Expert Messaging in a Hyper-Connected, Always-On World
Agile PR offers professionals a 360-degree look at a changing industry and provides guidance on how to succeed in the age of smartphones and millennials. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Book Duration 10m
Book Authors By Marian Salzman

Book

The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership, 2nd Edition
Whether you're a professional communicator or corporate executive, this book offers insight into traditional and emerging issues in organizational communication and shows what it takes to reach stakeholders inside and outside the organization.
Book Duration 8h 30m
Book Authors By Tamara L. Gillis (ed)

Book

Evaluating Public Relations: A Guide to Planning, Research and Measurement, Third Edition
Illustrated throughout with many award winning case studies and interviews, this essential book advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers.
Book Duration 3h 44m
Book Authors By Paul Noble, Tom Watson

Book

Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media, 5th Edition
A hands-on, practical guide to writing style for PR students and practitioners, this resource offers advice on the basic principles of grammar and also covers essential editing and presentation skills.
Book Duration 5h 15m
Book Authors By John Foster

Book

Agile PR: Expert Messaging in a Hyper-Connected, Always-On World
Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, this cutting-edge book reveals the newest, most effective tactics for championing brands, organizations, and causes.
Book Duration 4h 30m
Book Authors By Marian Salzman

Book

Extraordinary PR, Ordinary Budget: A Strategy Guide
Explaining that you don’t need a big budget to make a big impact, this book shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.
Book Duration 2h 25m
Book Authors By Jennifer R. Farmer

Book

Planning and Managing Public Relations Campaigns: A Strategic Approach, Fourth Edition
Providing a dynamic 12-step planning model to help all practitioners implement and run a public relations campaign, this book offers coverage of key social media developments; the role of PR in organiztions; the importance of context; communication theory; setting objectives; evaluation and review; and more.
Book Duration 4h 17m
Book Authors By Anne Gregory

Book

Media Interview Techniques: A Complete Guide to Media Training
A practical guide to preparing for, conducting, and evaluating the success of media interviews, this book is based on the communications expertise of the author and his eight-step methodology for polished and confident interview delivery across a range of platforms.
Book Duration 3h 40m
Book Authors By Robert Taylor

Book

Reputation Management Techniques in Public Relations
Featuring coverage on a broad range of topics, such as brand and customer communications, corporate social responsibility, and leadership, this book is geared towards practitioners, professionals, and scholars seeking current research on reputation management.
Book Duration 11h 40m
Book Authors By Ayse Erdemir

Book

Writing For Public Relations: A Practical Guide for Professionals
Providing an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres, this book will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner.
Book Duration 2h 1m
Book Authors By Janet Mizrahi
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