Social Media Marketing

  • 6 Courses | 2h 42m 1s
  • 25 Books | 76h 35m
  • 7 Audiobooks | 31h 3m 58s
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Social media marketing refers to techniques that target social networks and applications to spread brand awareness and promote products and services.


Effective Digital Community Management

  • Playable
    Effective Digital Community Management
  • Playable
    Understanding Community Management Capabilities
    4m 9s


Effective Digital Community Management
In today's business environment, a positive social media presence is vital for success. Having someone responsible for online community management can help ensure that your online communities are getting the most from your social media marketing. In this course, you'll learn about the benefits and capabilities of community management as part of your overall digital marketing strategy. You’ll explore the four pillars of effective digital community management and the elements to include in your organization’s digital community management strategy. You'll also learn considerations and best practices for monitoring and engaging online communities, and you'll explore digital community management trends.
6 videos | 26m
has Assessment available Badge Certification PMI PDU
Reaching Customers Digitally
Every company knows that to attract new customers and retain existing ones, they must be able to harness the opportunities that the internet provides. To reach this target market online, you’ll need an effective digital marketing strategy. In this course, you'll learn about marketing communication strategies that will help you connect with your customers. You’ll explore the digital marketing funnel, which can lead your customers from considering your product or service to actually buying it. In addition, you’ll learn about digital marketing planning and the role of social media in marketing.
7 videos | 17m
has Assessment available Badge
Helping Customers Find You
In addition to social media marketing, many companies are now using search engine marketing (SEM) to reach out to their target markets. SEM is one of the most powerful digital marketing tools available, eclipsing traditional advertising. In this course, you'll learn about the importance of SEM, and how it can help bump your site to the top of a search engine results page. You’ll explore search engine optimization (SEO), as well as organic tactics for improving your website’s ranking. You’ll learn about offsite strategies to help you leverage external organizations. And you’ll also discover paid for search tactics to help you target interested customers in your market.
6 videos | 22m
has Assessment available Badge
Managing Your Corporate Reputation Online
Social media pages, user review sites, and online communities are some common digital marketing tools used to connect with your target market. These tools, however, can also be used by customers to rate – and complain about – a company’s products or services. Without proper online reputation management, your relationship with your customers may be irrevocably damaged. In this course, you’ll learn how to build and maintain relationships with your online customers to protect your corporate reputation. You’ll also learn how to use digital PR, blogs, and online user communities to drive your brand.
7 videos | 27m
has Assessment available Badge
Leveraging Social Media for Persuasive Communication
Social media is one of the most vital technologies companies can use to attract, connect with, and retain customers. If you want to meet customers where they are, that's the place to be. In this course, you'll learn why social media is such an important tool of persuasion for businesses. You’ll explore how companies use social media today as a key component of a persuasive communication strategy. You’ll also learn how to analyze your organization’s social media channels and marketing strategies to strengthen and maintain your relationship with your customers.
7 videos | 31m
has Assessment available Badge Certification PMI PDU
Expert Insights on Social Media Marketing
Strong branding is a must if you want to capitalize on a market that is viewed millions of times daily: social media. Uncover ways to optimize your social media presence.
13 videos | 35m
available Badge


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MIT Sloan Management Review on Social Media Marketing
In this collection of articles from MIT Sloan Management Review, you'll learn if social media marketing offers real value and how you can get the most out of it, as well the right way to utilize social media as a marketing tool.
Book Duration 40m
Book Authors By MIT Sloan Management Review


MIT Sloan Management Review Article on Maximizing the Impact of Enterprise Social Media
This article from MIT Sloan Management Review talks about why the successful implementation of an enterprise social media platform is a technical and cultural task.
Book Duration 3m
Book Authors By Mohamed-Hédi Charki, Nabila Boukef, Spencer Harrison


MIT Sloan Management Review Article on Moving Sales With Trajectory Based Mobile Advertising
This article from MIT Sloan Management Review discusses the fast rise of mobile and how it provides marketers with valuable new sources of information about consumers.
Book Duration 9m
Book Authors By Theodore Kinni

Book Summary

The Social Media Bible: Tactics, Tools & Strategies for Business Success
The Social Media Bible is a clear, in-depth look at how readers can transform their company’s marketing impact by using social media. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Book Duration 10m
Book Authors By Lon Safko

Book Summary

Marketing 4.0: Moving from Traditional to Digital
In Marketing 4.0, the authors explore the status of marketing, the behaviors of customers in both online and offline settings, and a new approach to marketing that transforms companies into relatable entities with human characteristics. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Book Duration 12m
Book Authors By Hermawan Kartajaya, Iwan Setiawan, Philip Kotler


When Digital Becomes Human: The Transformation of Customer Relationships
Packed with examples from organizations that have successfully transformed their customer relationships, this strategic guide presents a clear model that illustrates how to integrate an “emotional” layer in any digital strategy to achieve consumer engagement and loyalty.
Book Duration 3h 45m
Book Authors By Steven Van Belleghem