Social Media Marketing

  • 6 Courses | 2h 16m 31s
  • 30 Books | 77h 4m
  • 7 Audiobooks | 31h 3m 58s
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Social media marketing refers to techniques that target social networks and applications to spread brand awareness and promote products and services.

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Effective Digital Community Management

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COURSES INCLUDED

Effective Digital Community Management
In today's business environment, a positive social media presence is vital for success. Having someone responsible for online community management can help ensure that your online communities are getting the most from your social media marketing. In this course, you'll learn about the benefits and capabilities of community management as part of your overall digital marketing strategy. You’ll explore the four pillars of effective digital community management and the elements to include in your organization’s digital community management strategy. You'll also learn considerations and best practices for monitoring and engaging online communities, and you'll explore digital community management trends.
6 videos | 26m has Assessment available Badge Certification PMI PDU
Reaching Customers Digitally
Every company knows that to attract new customers and retain existing ones, they must be able to harness the opportunities that the internet provides. To reach this target market online, you’ll need an effective digital marketing strategy. In this course, you'll learn about marketing communication strategies that will help you connect with your customers. You’ll explore the digital marketing funnel, which can lead your customers from considering your product or service to actually buying it. In addition, you’ll learn about digital marketing planning and the role of social media in marketing.
7 videos | 17m has Assessment available Badge
Helping Customers Find You
In addition to social media marketing, many companies are now using search engine marketing (SEM) to reach out to their target markets. SEM is one of the most powerful digital marketing tools available, eclipsing traditional advertising. In this course, you'll learn about the importance of SEM, and how it can help bump your site to the top of a search engine results page. You’ll explore search engine optimization (SEO), as well as organic tactics for improving your website’s ranking. You’ll learn about offsite strategies to help you leverage external organizations. And you’ll also discover paid for search tactics to help you target interested customers in your market.
6 videos | 15m has Assessment available Badge
Managing Your Corporate Reputation Online
Social media pages, user review sites, and online communities are some common digital marketing tools used to connect with your target market. These tools, however, can also be used by customers to rate – and complain about – a company’s products or services. Without proper online reputation management, your relationship with your customers may be irrevocably damaged. In this course, you’ll learn how to build and maintain relationships with your online customers to protect your corporate reputation. You’ll also learn how to use digital PR, blogs, and online user communities to drive your brand.
7 videos | 18m has Assessment available Badge
Leveraging Social Media for Persuasive Communication
Social media is one of the most vital technologies companies can use to attract, connect with, and retain customers. If you want to meet customers where they are, that's the place to be. In this course, you'll learn why social media is such an important tool of persuasion for businesses. You’ll explore how companies use social media today as a key component of a persuasive communication strategy. You’ll also learn how to analyze your organization’s social media channels and marketing strategies to strengthen and maintain your relationship with your customers.
7 videos | 22m has Assessment available Badge Certification PMI PDU
Expert Insights on Social Media Marketing
Strong branding is a must if you want to capitalize on a market that is viewed millions of times daily: social media. Uncover ways to optimize your social media presence.
13 videos | 35m available Badge
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EARN A DIGITAL BADGE WHEN YOU COMPLETE THESE COURSES

Skillsoft is providing you the opportunity to earn a digital badge upon successful completion on some of our courses, which can be shared on any social network or business platform.

Digital badges are yours to keep, forever.

BOOKS INCLUDED

Book

MIT Sloan Management Review on Social Media Marketing
In this collection of articles from MIT Sloan Management Review, you'll learn if social media marketing offers real value and how you can get the most out of it, as well the right way to utilize social media as a marketing tool.
Book Duration 40m Book Authors By MIT Sloan Management Review

Book

MIT Sloan Management Review Article on Maximizing the Impact of Enterprise Social Media
This article from MIT Sloan Management Review talks about why the successful implementation of an enterprise social media platform is a technical and cultural task.
Book Duration 3m Book Authors By Mohamed-Hédi Charki, Nabila Boukef, Spencer Harrison

Book

MIT Sloan Management Review Article on Social Listening Is Revolutionizing New Product Development
This article from MIT Sloan Management Review describes how social listening can serve as the map for a treasure hunt.
Book Duration 4m Book Authors By Pedro Yip, Vincent Blaclard

Book

MIT Sloan Management Review Article on Deriving Value From Conversations About Your Brand
This article from MIT Sloan Management Review talks about how research shows that both online and off-line customer conversations drive purchase decisions — but they require separate marketing strategies.
Book Duration 11m Book Authors By Brad Fay, Ed Keller, Koen Pauwels, Rick Larkin

Book

MIT Sloan Management Review Article on The Hidden Side Effects of Recommendation Systems
This article from MIT Sloan Management Review talks about how both consumers and businesses should be aware of potential decision-making biases introduced by online recommendations.
Book Duration 5m Book Authors By Gediminas Adomavicius, et al.

Book

MIT Sloan Management Review Article on Where Influencer Marketing Goes Wrong (and How to Fix It)
This article from MIT Sloan Management Review reveals that influencer marketing is a powerful tool for brands, but too often companies neglect a key component: good relationship management.
Book Duration 2m Book Authors By Steve Oriola

Book

MIT Sloan Management Review Article on Can We Amplify the Good and Contain the Bad of Social Media?
This article from MIT Sloan Management Review provides an insightful and level-headed analysis of the power, peril, and potential of Twitter, Facebook, Instagram, and other social platforms for both organizations and society.
Book Duration 7m Book Authors By Paul Michelman, Sinan Aral

Book

MIT Sloan Management Review Article on Moving Sales With Trajectory Based Mobile Advertising
This article from MIT Sloan Management Review discusses the fast rise of mobile and how it provides marketers with valuable new sources of information about consumers.
Book Duration 9m Book Authors By Theodore Kinni

Book Summary

The Social Media Bible: Tactics, Tools & Strategies for Business Success
The Social Media Bible is a clear, in-depth look at how readers can transform their company’s marketing impact by using social media. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Book Duration 10m Book Authors By Lon Safko

Book Summary

Marketing 4.0: Moving from Traditional to Digital
In Marketing 4.0, the authors explore the status of marketing, the behaviors of customers in both online and offline settings, and a new approach to marketing that transforms companies into relatable entities with human characteristics. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Book Duration 12m Book Authors By Hermawan Kartajaya, Iwan Setiawan, Philip Kotler

Book

When Digital Becomes Human: The Transformation of Customer Relationships
Packed with examples from organizations that have successfully transformed their customer relationships, this strategic guide presents a clear model that illustrates how to integrate an “emotional” layer in any digital strategy to achieve consumer engagement and loyalty.
Book Duration 3h 45m Book Authors By Steven Van Belleghem

Book

Brand Media Strategy: Integrated Communications Planning In the Digital Era, Second Edition
Designed to help marketing and ad executives exploit media to amplify and promote their brands, this book offers strategies that tap into the ever-changing digitally enhanced media communications age.
Book Duration 3h 42m Book Authors By Antony Young

Book

Mastering the New Media Landscape: Embrace the Micromedia Mindset
Explaining how to navigate through the modern media landscape by thinking more like a media executive than a marketer, this book presents a proven strategy that will help you create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
Book Duration 2h 45m Book Authors By Barbara Cave Henricks, Rusty Shelton

Book

Always On: Digital Brand Strategy in a Big Data World
Providing an understanding of what it takes to develop, implement and run a digital strategy, this book will help you find a digital process strategy and methodology that works for your organization.
Book Duration 3h Book Authors By Arve Peder Øverland

Book

Socialized!: How the Most Successful Businesses Harness the Power of Social
Filled with clear strategies and real-life stories from visionaries and change makers, this book is designed to help business leaders create an adaptable, agile, more profitable business thereby ensuring success against the competition.
Book Duration 4h 27m Book Authors By Mark Fidelman

Book

Digital Relevance: Developing Marketing Content and Strategies that Drive Results
Written for the marketers, corporate communications professionals, consultants, and entrepreneurs faced with the need to build relationships with elusive buyers whose context can change in a nanosecond, this book offers the knowledge, strategies, and skills needed to create content, instantly engage customers, and compel them to action.
Book Duration 3h 41m Book Authors By Ardath Albee

Book

Customer-Centric Marketing: Supporting Sustainability in the Digital Age
Addressing sustainable marketing planning, its barriers, and how to overcome them, this book demonstrates how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better relationships and increased effectiveness.
Book Duration 4h 11m Book Authors By Jon James, Neil Kelley, Neil Richardson

Book

Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis
An integral resource to guide your social strategy toward success, this informative text with case studies offers you the tools you need to avoid scandal and media crises, and to learn how to leverage social media, big data, and influence in your communications strategies.
Book Duration 3h 9m Book Authors By Nicole Matejic

Book

Managing Online Reputation: How to Protect Your Company on Social Media
A practical guide to protecting and defending your company's name and image on the internet and in social media, this concise, authoritative book shows you how you can prepare for, respond to, and recover from serious incidents and crises using social media.
Book Duration 3h 39m Book Authors By Charlie Pownall

Book

The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric
Explaining the latest digital tools and trends used in today's marketing initiatives, this straightforward book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways.
Book Duration 5h 43m Book Authors By Larry Weber, Lisa Leslie Henderson

Book

Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Incorporating the best of content, social media marketing, and search engine optimization tactics, this book offers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement.
Book Duration 4h 2m Book Authors By Lee Odden

Book

Impossible to Ignore: Creating Memorable Content to Influence Decisions
Drawing on the latest research in neuroscience and cognitive psychology, this step-by-step guide presents a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore.
Book Duration 4h 21m Book Authors By Carmen Simon

Book

Customer Experience Management Rebooted: Are You an Experience Brand or an Efficiency Brand?
Providing an extremely practical approach to a very hard topic, this book reboots our understanding of customer experience, showing us what it means, how to measure it, what we need to do to manage it and how we can gain financially from it.
Book Duration 4h 24m Book Authors By Steven Walden

Book

Customer Engagement Marketing
Presenting cutting-edge research from top marketing professionals on trends and future directions of customer engagement, this book identifies efficient and economical ways for firms to implement consumer-oriented marketing strategies.
Book Duration 5h 50m Book Authors By Colleen M. Harmeling (eds), Robert W. Palmatier, V. Kumar

Book

Get Social: Social Media Strategy and Tactics for Leaders
Offering invaluable templates, content plans and profiles of successful social media savvy CEOs, this book untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results.
Book Duration 4h 7m Book Authors By Michelle Carvill

Book

Storytelling About Your Brand Online & Offline: A Compelling Guide to Discovering Your Story
Demonstrating how stories have transformed corporate images as well as professionals' careers, this book guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the "Brand Called You."
Book Duration 1h 52m Book Authors By Bernadette Martin

Book

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Book Duration 3h 44m Book Authors By Carlos Gil

Book Summary

Digital Relevance: Developing Marketing Content and Strategies that Drive Results
In Digital Relevance, Albee outlines various tactics to make your online marketing strategies a success. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Book Duration 11m Book Authors By Ardath Albee

Book Summary

The Invisible Brand: Marketing In The Age Of Automation, Big Data, And Machine Learning
The Invisible Brand explores how artificial intelligence has become an integral part of the marketing and advertising sphere and how it affects companies and consumers. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Book Duration 10m Book Authors By William Ammerman

Book

Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns, Fifth Edition
A practical, no-nonsense guide to digital marketing, tis book gives readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.
Book Duration 8h 38m Book Authors By Damian Ryan
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