Product Management

  • 10 Courses | 7h 55m 9s
  • 11 Books | 36h
  • 10 Audiobooks | 39h 17m 8s
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Product managers are responsible for the strategy, roadmap, and feature definition of a product. Explore best practices in product management.

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Product Management: An Overview

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    Product Management: An Overview
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    Key Responsibilities of a Product Manager
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COURSES INCLUDED

Product Management: An Overview
The product manager is a “mini-CEO,” responsible for overseeing a product through its entire lifecycle—from ideation to development to market introduction to retirement. In this course, you will learn the difference in roles between a product manager and a project manager, the key responsibilities and attributes of a product manager, the four stages of product development, and how to support a product management model in your organization.
6 videos | 37m has Assessment available Badge Certification PMI PDU
Product Management: Building a Product Strategy
Building a solid product strategy is a crucial first step in creating a product that will enjoy a smooth development, meet your user’s most pressing needs, and successfully find its place in the market. In this course, you will learn the key components of a successful product strategy, crucial questions to ask in defining your product strategy, the steps to creating a product strategy, how to build a data-driven product roadmap, and common mistakes in building a product strategy and how to avoid them.
7 videos | 54m has Assessment available Badge Certification PMI PDU
Product Management: Metrics for Product Managers
Metrics are a vital tool for achieving your product strategy. Using the proper metrics will let you build the right goals into your product strategy and let you know how well you are achieving those goals. In this course, you will learn how to use metrics to achieve your product strategy goals, how to build a metric-driven product strategy, key concepts for getting the most value from your metrics, how to choose metrics to help you shape your product strategy, and how to measure how successfully customer needs are being met.
6 videos | 38m has Assessment available Badge Certification PMI PDU
Product Management: Building a Product Roadmap and Agile Product Management
Organizations adopt Agile business practices in order to provide their customers with better products more quickly. Building a product roadmap helps support an organization’s Agile practices by clearly identifying the “why” behind their product development activities. In this course, you will learn the purposes of an Agile product roadmap, the advantages for building an Agile product roadmap, the steps for building an Agile product roadmap, the best practices for building an Agile product roadmap, and the different types of Agile product roadmaps you can build.
6 videos | 43m has Assessment available Badge Certification PMI PDU
Product Management: Competitive and Market Analytics for Product Managers
Succeeding in product management requires not only knowing how to design a viable product, but how to position it in the marketplace so that it sells better than your competitors’ products. Competitive and market analytics lets product managers benchmark their efforts against those of their rivals to see whose market strategies are winning the battle for customers hearts and minds. In this course, you will learn how to leverage competitive and market analytics to become an industry leader, how to use competitive analytics to gain insight on your competition, how to use market analytics to better understand changes in the marketplace, how to use price-benefit positional maps to position your product in the marketplace, and how to create and sustain an analytics advantage.
6 videos | 37m has Assessment available Badge Certification PMI PDU
Product Management: Create a Go-to-Market Plan
Successfully launching a product can be pivotal to a company’s continued success. A Go-to-Market plan will guide you to the right customers and the right markets with the most efficient use of time and resources. In this course, you will learn when to use a Go-to-Market plan, the contents of a Go-to-Market plan, how to prepare to build a Go-to-Market plan, the elements top define in a Go-to-Market plan, and the steps to take when building a Go-to-Market plan.
7 videos | 54m has Assessment available Badge Certification PMI PDU
Product Management: Designing and Running Experiments
Product managers have many ideas on how to design their product to meet the customers’ needs. The challenge is to determine which of those ideas have the best chance of working. Increasingly, product managers are using large-scale randomized experiments to test the effectiveness of their ideas. In this course, you will learn how to use experimentation to make the best product management decisions, best practices for conducting effective experiments, the stages of conducting an experiment, how to optimize your product process with the design of experiments approach, and how to increase customer satisfaction with the user-experience-based design approach.
6 videos | 49m has Assessment available Badge Certification PMI PDU
Product Management: Communication for Product Managers
Making sure the right people have the right information at the right time can make or break a company. Since product managers are at the hub of a company’s activities, they bear much of the communication burden in the organization. It’s their responsibility to make sure everyone has a shared understanding of what’s going on. In this course, you will learn how product managers serve as a communication hub within their organization, how to get the most mileage out of your communication channels, how to polish your public speaking skills, how to keep everyone in your company on the same page, how to foster cross-team, communications, and how to map out your communication strategy.
7 videos | 49m has Assessment available Badge Certification PMI PDU
Product Management: Understanding and Developing Customers
To create a successful product, you need to build something that the customer would need, want, and buy. Customer development is a process for learning everything you need to about the customer’s behaviors, motivations, and pain points in order to create and optimize product development ideas. In this course, you will learn how to create a customer-centric business approach using the customer development process, how to master the customer development process, how to effectively gather customer feedback, how to conduct productive customer development interviews, and the elements of the customer buying process.
6 videos | 59m has Assessment available Badge Certification PMI PDU
Product Management: Market Research Basics
Whether you’re entering a new market, looking for new customers, launching a new product, or trying to identify new opportunities to generate business with existing customers. conducting market research can give you valuable insights. In this course, you will learn the uses for market research, the different things you can learn from primary and secondary research, the different methods of market research, the stages of a market research project, and the different types of market research projects.
6 videos | 50m has Assessment available Badge Certification PMI PDU
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BOOKS INCLUDED

Book Summary

The Product Manager's Desk Reference, Second Edition
The Product Manager’s Desk Reference discusses all aspects of a product manager’s job, and what you can do to become an expert in your industry. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Book Duration 10m Book Authors By Steven Haines

Book Summary

Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
Design Like Apple gives readers a look into the principles and design philosophies that have made Apple a consumer technology leader. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Book Duration 10m Book Authors By John Edson

Book

42 Rules of Product Marketing: Learn the Rules of Product Marketing from Leading Experts from around the World
Bringing together the product marketing wisdom and insights of forty-two global experts in a concise, single source, this book will help you work more effectively and produce greater returns for your company, whether you are a seasoned pro or are just starting out.
Book Duration 1h 44m Book Authors By Brian Lawley, Gary Parker, Phil Burton

Book

Agile Excellence for Product Managers: A Guide to Creating Winning Products with Agile Development Teams
Filled with straightforward and easy to learn methods to help deal with project development problems, this book is a plain speaking guide on how to work with Agile development teams to achieve phenomenal product success.
Book Duration 2h Book Authors By Greg Cohen

Book

The Product Manager's Toolkit: Methodologies, Processes and Tasks in High-Tech Product Management
Product management is challenging, complex, and often misunderstood. Presenting a practical and comprehensive methodology, this book provides a consistent and holistic managerial approach to product management.
Book Duration 4h 33m Book Authors By Gabriel Steinhardt

Book

Disruption by Design: How to Create Products that Disrupt and then Dominate Markets
Beginning with a quick review of the theory and key elements of the patterns of disruptive innovations and how to identify ideas with disruptive potential, this step-by-step book guides you through the design, build, and go-to-market phases that successful disruptors follow.
Book Duration 5h 20m Book Authors By Paul Paetz

Book

Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction
Based on the fundamentals of innovation and product management, this unique and practical book presents a holistic process model with particular focus on innovation and uncertainty.
Book Duration 5h 43m Book Authors By K. Scott Swan, Kurt Gaubinger, Michael Rabl, Thomas Werani

Book

The Design of Everyday Things, Revised and Expanded Edition
Showing us that good, usable design is possible, this entertaining and insightful guide is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.
Book Duration 6h 27m Book Authors By Don Norman

Book

Value Proposition Design: How to Create Products and Services Customers Want
Including practical exercises, illustrations and tools that will help you immediately improve your product, service, or new business idea, this book gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.
Book Duration 1h 36m Book Authors By Alex Osterwalder, et al.

Book

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Authored by an entrepreneur and Lean product expert whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products, this book is a practical guide to building products that customers love.
Book Duration 4h 58m Book Authors By Dan Olsen

Book

Radical Product Thinking: The New Mindset for Innovating Smarter
This book offers refreshing solutions to the shortcomings of our current model for product development; be prepared to toss out everything you know about a good vision and learn how to measure progress to create revolutionary products.
Book Duration 3h 19m Book Authors By R. Dutt
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