Designing Digital Experiences

  • 5 Courses | 2h 8m 10s
  • 26 Books | 89h 32m
  • 4 Audiobooks | 13h 13m 58s
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Well-designed digital experiences improve interactions between the customer and a product or service by engaging customers in the design process.

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Exploring Customer Journey Mapping

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COURSES INCLUDED

Exploring Customer Journey Mapping
To understand the different feelings and cognitive processes a customer undergoes when dealing with your organization, you need a tool that can document every step of their experience. Customer journey mapping is one such tool, and is essential in helping you understand customer needs and define problems highlighted by their experiences. In this course, you’ll discover how to create a customer journey map, a customer-centric problem solving tool that can enable you to brainstorm effective solutions to key customer pain points. You’ll also explore how to recognize and prioritize specific actions to improve your customer focus while avoiding common mapping mistakes.
7 videos | 31m has Assessment available Badge Certification PMI PDU
Exploring the Relationship between UI/UX Design
User-friendly apps are more than just a pretty user interface (UI). They ensure the user experience (UX) is pleasing. People expect interacting with a digital product, be it a smartphone, laptop, or tablet, to be a friction-free, pleasurable experience. By understanding the relationship between the UI and the UX, your company can provide just that. In this course, you'll explore UI/UX design and how together, they result in user-pleasing apps with effective user interface design. You'll learn about the key trends in UX and UI design and principles. Finally, you'll discover how to evaluate the emotional impact of user experience.
7 videos | 32m has Assessment available Badge Certification PMI PDU
Achieving Customer-centric Design with User Personas
Your organization depends on its ability to win every customer interaction. User personas - detailed descriptions of archetypal end users - are the gateway to designing customer-centric products and experiences that address customer needs. Building user personas will help you develop products and services your customers truly want. In this course, you'll learn the essential elements of user personas and the business information to be gained from them. You'll also learn how to build a user persona, which data to include in a persona, and the qualities of an effective persona. And you'll discover what customer-centric design can tell you about your customer, and how it will benefit your business.
7 videos | 20m has Assessment available Badge Certification PMI PDU
Getting Started with Design Thinking
The main aim of your organization's product or service is to help your customers achieve a specific goal or overcome a problem. This is where the concept of design thinking comes in. Design thinking is a customer-centric approach to determining how best to meet customer needs. In this course, you'll explore ways to develop customer focus to help you define problems. You'll explore design thinking strategies, including how to reframe problems, how to brainstorm solutions, and when to use prototypes. You'll also identify best practices for user testing, as well as for and gathering and reviewing feedback for effective problem solving.
7 videos | 23m has Assessment available Badge Certification PMI PDU
Expert Insights on Lean UX
Learn how to apply lean principles to deliver results and meet your specific goals.
7 videos | 20m available Badge
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BOOKS INCLUDED

Book

MIT Sloan Management Review on Designing Digital Experiences
In this collection of articles from MIT Sloan Management Review, you'll learn what makes a digital experience favorable, and how you can ensure that both you and the user benefit from the experience.
Book Duration 41m Book Authors By MIT Sloan Management Review

Book

MIT Sloan Management Review Article on How Frictionless Should Things Be?
This article from MIT Sloan Management Review discusses how escalating concerns over cybersecurity are prompting companies and many others to rethink how frictionless things should be.
Book Duration 2m Book Authors By Bruce Posner

Book

Designing for Growth: A Design Thinking Tool Kit for Managers
Covering the mind-set, techniques, and vocabulary of design thinking, this book unpacks the mysterious connection between design and growth, and teaches managers in a straightforward way how to exploit design's exciting potential.
Book Duration 3h 29m Book Authors By Jeanne Liedtka, Tim Ogilvie

Book

Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School
Providing a toolkit to apply concepts for immediate use in everyday work, this comprehensive playbook presents a framework for design thinking that is relevant to business management, marketing, and design strategies.
Book Duration 1h 36m Book Authors By Idris Mootee

Book

Customer Obsessed: A Whole Company Approach to Delivering Exceptional Customer Experiences
Providing insight into each element that affects customer experience, this book offers a set of concrete actions you can take today to leverage cloud computing into technical innovation and better business outcomes at all levels of your organization.
Book Duration 3h 41m Book Authors By Eric Berridge

Book

Smashing UX Design: Foundations for Designing Online User Experiences
Complete with checklists and case studies from real UX projects, this expert guide provides an overview of UX and User Centered Design and examines in detail sixteen of the most common UX design and research tools and techniques for your web projects.
Book Duration 6h 39m Book Authors By James Chudley, Jesmond Allen

Book

Jobs to Be Done: A Roadmap for Customer-Centered Innovation
Packed with examples from every industry, this guide gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success.
Book Duration 2h 35m Book Authors By David Farber, Jessica Wattman, Stephen Wunker

Book

Customer Innovation: Customer-Centric Strategy for Enduring Growth
Packed with real world examples from leading global companies, this book provides the framework needed to shift from a product-oriented to a solutions-oriented focus and from a transaction-based to a co-creation-based customer relationship.
Book Duration 3h 53m Book Authors By Marion Debruyne

Book

It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects
Offering tried and tested techniques for working to reach positive, useful, and fruitful outcomes, this book provides a strategic framework for people who practice UX research and wish to be heard by their stakeholders.
Book Duration 4h 19m Book Authors By Tomer Sharon

Book

Successful User Experience: Strategies and Roadmaps
Leveraging material honed in user experience courses and over 25 years in the field, the author of this book provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies.
Book Duration 4h 23m Book Authors By Elizabeth Rosenzweig

Book

Bottlenecks: Aligning UX Design with User Psychology
With examples, strategies, and high-stakes case studies, this book fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design.
Book Duration 4h 22m Book Authors By David C. Evans

Book

Universal UX Design: Building Multicultural User Experience
With hands-on examples throughout, this practical guide teaches readers about international concerns on the development of a uniquely branded, yet culturally appealing, software end-product.
Book Duration 4h 27m Book Authors By Alberto Ferreira

Book

The Essential Persona Lifecycle: Your Guide to Building and Using Personas
Covering all areas including planning, creating, launching, evaluating, and determining ROI, this invaluable guide provides a practical and immediately applicable how-to reference for building and using personas in your product development process.
Book Duration 5h 48m Book Authors By John Pruitt, Tamara Adlin

Book

Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
Providing step-by-step guidance toward implementing the buyer persona approach, based on the advice of an internationally-respected expert, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes.
Book Duration 3h 10m Book Authors By Adele Revella

Book

Personas: User-Focused Design
Developers should be able to describe the user of the product via vivid depictions, as if they were already using the product. This book provides readers with valuable insights for clearly formulating how to turn a product's potential into reality.
Book Duration 3h 27m Book Authors By Lene Nielsen

Book

Communicating the User Experience: A Practical Guide for Creating Useful UX Documentation
By showing you how to take ideas from business requirements, user research, and documentation to create and develop your UX vision, this clear and focused resource provides practical guidance on this growing field and shares valuable advice that you can put into practice immediately.
Book Duration 3h 12m Book Authors By Richard Caddick, Steve Cable

Book

Design Thinking Research: Making Distinctions: Collaboration versus Cooperation
Offering readers a closer look at design thinking, its innovation processes and methods, this book shows how these methods and strategies actually work in companies, and introduces new technologies and their functions.
Book Duration 7h 53m Book Authors By Christoph Meinel, Hasso Plattner, Larry Leifer (eds)

Book

B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
Intensely practical in its approach and supported by real-world examples, this essential resource shows readers how to deliver the very best customer experience within the business-to-business realm.
Book Duration 4h 7m Book Authors By Nick Hague, Paul Hague

Book

Customer-Driven Transformation: How Being Design-Led Helps Companies Get the Right Services to Market
A cutting-edge book on one of the hottest management fields, this practical guide provides inspiring content for any business leader who wants to understand how to reinvent their value proposition to gain market share and win customers.
Book Duration 3h 56m Book Authors By James Samperi, Joe Heapy, Oliver King

Book

The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems
Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups.
Book Duration 4h 34m Book Authors By Larry Leifer, Michael Lewrick, Patrick Link

Book

Building Digital Experience Platforms: A Guide to Developing Next-Generation Enterprise Applications
Employing case studies and real-world proven examples to illustrate the topics being taught, this book will show you how to use digital experience platforms (DXP) to improve your development productivity and release timelines.
Book Duration 3h 37m Book Authors By Shailesh Kumar Shivakumar, Sourabhh Sethii

Book

The Driver in the Driverless Car: How Your Technology Choices Create the Future, Second Edition
Tech experts Vivek Wadhwa and Alex Salkever describe dozens of astonishing technological advances in this fascinating and thought-provoking book, which asks what kind of future lies ahead—Star Trek or Mad Max?
Book Duration 3h 22m Book Authors By Alex Salkever, Vivek Wadhwa

Book

The Real-Time Revolution: Transforming Your Organization to Value Customer Time
Time has become a precious commodity, so business leaders who can save their customers' time more effectively than competitors do will win their loyalty. This book shows how it's done.
Book Duration 3h 22m Book Authors By Jerry Power, Tom Ferratt

Book Summary

B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
In this book, authors Paul and Nick Hague discuss how to dramatically enhance the customer experience in your B2B organization. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Book Duration 11m Book Authors By Nick Hague, Paul Hague

Book Summary

Customer-Driven Transformation: How Being Design-Led Helps Companies Get the Right Services to Market
Customer-Driven Transformation aims to help you understand the importance of designing products with the consumer in mind, as well as how to go about creating products and services that people want to buy. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Book Duration 14m Book Authors By James Samperi, Joe Heapy, Oliver King

Book

Service Management Online: Creating a Successful Service Request Catalogue
Including a selection of templates that you can use in your daily work routine, this book is a practical guide for anyone involved with the creation and development of efficient service request catalogues for consumer and business services.
Book Duration 2h 32m Book Authors By Phyllis Drucker
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AUDIOBOOKS INCLUDED

Audiobook

The Driver in the Driverless Car: How Your Technology Choices Create the Future, Second Edition
The Driver in the Driverless Car: How Your Technology Choices Create the Future
Audiobook Duration 5h 58m 53s Audiobook Authors By Alex Salkever, Vivek Wadhwa

Audiobook

The Real-Time Revolution: Transforming Your Organization to Value Customer Time
This audio edition is a comprehensive, authoritative guide to thriving in a revolution that is sweeping every industry and sector.
Audiobook Duration 6h 26m 45s Audiobook Authors By Jerry Power, Tom Ferratt

Audio Summary

Customer-Driven Transformation: How Being Design-Led Helps Companies Get the Right Services to Market
Customer-Driven Transformation aims to help you understand the importance of designing products with the consumer in mind, as well as how to go about creating products and services that people want to buy. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Audiobook Duration 26m 12s Audiobook Authors By James Samperi, Joe Heapy, Oliver King

Audio Summary

B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
In this book, authors Paul and Nick Hague discuss how to dramatically enhance the customer experience in your B2B organization. In this Summary, we discuss the salient points of the book based on our interpretation of its contents.
Audiobook Duration 22m 8s Audiobook Authors By Nick Hague, Paul Hague
+ 1 MORE AUDIOBOOKS   |    FREE ACCESS