To be ready to sell, you must be ready to compete. That means thinking about competitors – who they are, what they’re offering, and how they win customers. Once you’ve done this, you must communicate your competitive insight effectively to the customer. This Challenge Series product explores how you can draw on your knowledge of the competition to create and communicate a winning sales approach. You'll play the role of an account executive for a coffee company.
Experienced sales professionals who wish to improve their ability to sell competitively