Cold calling may seem like an outdated function to the modern sales professional, when networking and social media make it so easy to reach prospective clients. But cold calling is far from obsolete – it's an essential skill that the most successful sales professionals frequently employ. The key is reaching the right person with the right message. This Challenge Series product explores methods for gaining access through cold calls. You'll assume the role of a sales representative for a provider of contact center software.
Experienced sales professionals who wish to improve their ability to make effective cold calls